341 Results
PROJECTION: Amazon Black Friday NFL Ads Will Deliver Over $1.3M Worth of Media Value for Marketers
The average ad during Amazon Prime Video’s inaugural Black Friday NFL game will drive more than $1.3 million worth of media value, according to a new analysis from EDO.
EDO Team November 15, 2023 3 min read
Marketers Have Lots of Ideas About What Makes an Effective TV Ad — The Data Often Tells a Different Story
TV advertisers have made media-buying an exact science, but creative decisions are still often made based on guesswork. This needs to change.
Laura Grover November 15, 2023 4 min read
Who Won the Week? 11/15/23: Live Sports Drive Subs, Home Depot and Lowe's Battle for Ad Impact
EDO’s weekly sports and advertising video series covers the impact of live sports on streaming subscriptions and an ad battle between Home Depot & Lowe’s.
EDO Team November 14, 2023 1 min read
Who Won the Week? 11/8/23: Walmart Launches Opening Salvo in Battle for Black Friday
“Who Won the Week?” is EDO’s weekly sports media and TV ad show. This week, we cover Walmart’s new Mean Girls ad and the beginning of the holiday TV ad frenzy.
EDO Team November 8, 2023 1 min read
Who Won the Week? Year 2 of Thursday Night Football Has Better Matchups, Bigger Numbers, and Olivia Rodrigo
EDO’s sports and advertising video series, “Who Won the Week?”, returns with a discussion of Amazon’s successful second season of Thursday Night Football.
EDO Team November 1, 2023 1 min read
Who Won the Week? Introducing EDO’s New Sports and TV Advertising Video Series
“Who Won the Week?” is a new, weekly sports and advertising video series, hosted by EDO Media Analyst Matt Ulrich and Next in Media reporter Mike Shields.
EDO Team October 26, 2023 1 min read
She’s on Fire! WNBA Nets Major Ad Engagement Amid Women’s Sports Surge
This year’s WNBA Finals was the league’s most-watched championship series in 20 years — and advertisers drove strong engagement throughout.
EDO Team October 25, 2023 3 min read
Live Sports During the Holidays? The Gift That Keeps on Giving
Live sports present advertisers with TV’s most engaging ad environment — and the same is true on Christmas and Thanksgiving.
EDO Team October 23, 2023 3 min read
Live From New York: SNL Returns with a Bang
Despite its ultra-late time slot, Saturday Night Live offers advertisers some of TV’s most engaged audiences. Here’s a look at what’s working for brands on SNL.
EDO Team October 17, 2023 4 min read
Can Bud Light’s Football-Friendly Creative Shift Help It Recapture The U.S. Beer Sales Crown?
Bud Light’s football-friendly “Easy to Sunday” TV ad campaign is generating strong engagement. Can it help the brand reclaim the U.S. beer sales crown from Modelo?
EDO Team October 18, 2023 4 min read
Just starting to plan your holiday TV campaign? You’re already behind.
The holidays are crunch time for TV marketers. But if you’re not optimizing performance all year round, you’re going to wind up with coal in your stocking.
Kevin Krim October 17, 2023 4 min read
BET and EDO Partner to Measure TV Ad Efficacy
BET and EDO are partnering to measure premium content across ad supported platforms, including VH1 and BETHer as well as tentpole events like the BET Hip Hop Awards.
EDO Team October 11, 2023 2 min read