Power your CTV buys with signals that matter most

Get more bang for your programmatic buck with proven, predictive outcomes metrics. Enhance the bid process on your platform of choice with greater insight into which segments are more likely to drive engagement based on EDO’s syndicated data benchmarks. EDO outcomes measurement is directly interoperable with all major demand-side platforms (DSPs), supply-side platforms (SSPs), and other third-party data providers for pixel-based measurement.

Optimize every dollar with mid-funnel insights

While audience data tells you who saw your ad and conversion data tells you who eventually bought, EDO reveals who's actively engaging with your brand right now. We measure the crucial moment when awareness turns into consideration—tracking the consumer behaviors like brand searches and website visits that actually predict sales.

Thanks to the rise of programmatic platforms, today’s CTV ecosystem is an addressable powerhouse. EDO has built unique partnerships to make first and third party data interoperability for measurement, creating a foundation to fuel more impactful and accurate activation and post-campaign measurement across your streaming TV ad buys.

Why programmatic buys need outcomes data

Our syndicated Convergent TV ad measurement measures predictive insights about ad engagement on day one, no first-party data required. See which segments are engaging the best across each channel, network, or program based on competitive and historical ad performance. Easily onboard and match ad occurrence and audience metadata to measure campaign performance.