Read the latest EDO news to know what works in TV outcomes.

May 6, 2026

Fox Puts New Spotlight on Measuring Audience Reaction to Commercials

May 5, 2026

Nielsen Isn't Dying. (Yet) But Here's Who's Actually Winning.

Apr 27, 2026

How 6 ad tech execs define agentic advertising

Apr 22, 2026

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

Apr 21, 2026

EDO Offers Free AI Intel Platform To Advertisers, Agencies

Apr 21, 2026

EDO Strikes Back By Offering TV Intelligence Data For Free

Apr 21, 2026

EDO Unlocks Free TV Ad Intelligence for Ad Agencies Ahead of 2026 Upfront

Apr 15, 2026

Watch The Ad World Revolves Around Live Sports: EDO CEO

Apr 13, 2026

Cynopsis 04/14/26: WBD Gears Up for Superman Day

Apr 7, 2026

P&G bets on WNBA and women’s sports with new multibrand sponsorship

Mar 23, 2026

5 ways advertisers can optimize women’s sports investments | Marketing Dive

Mar 18, 2026

TV's Outcome Layer: How EDO Inc. Became the Most Important Company in TV Advertising You've Never Heard Of

Mar 17, 2026

New Report 'Brings the Receipts' on ROI of Women's Sports Ads

Mar 17, 2026

Ads On Televised Women's Sports Deliver 20% Better Results, WPP Study Finds

Mar 15, 2026

Turning TV Into a Performance Channel with Investment Grade Data – Advertising Week

Mar 10, 2026

Adam Silver, WNBA don't recognize their own gold mine | Opinion

Mar 10, 2026

March Madness momentum builds new opportunities for advertisers

Mar 9, 2026

Are TV Pharma Ads Really Targeted?; Turning Back The TikTok Clock

Mar 4, 2026

NBCU Strikes Real-Time Data Deal With HyphaMetrics 03/05/2026

Feb 25, 2026

EDO data shows that ads that ran during the 2025-26 …