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Your Prescription for Success? TV Outcomes

EDO’s data-driven TV intelligence helps you plan and optimize for the long-term health of your business.

 

The Data You Need to Maximize Your TV ROI

EDO measures the impact of TV advertising on the consumer behaviors that are proven predictors of business outcomes. With real-time engagement data – that moment  when awareness turns into intent — modern marketers can plan and optimize their Convergent TV investment by network, program, daypart, and creative message.

 

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Primetime Pain Relief:

Primetime Pain Relief:

INSIGHTS:
OTC Pharma Brands Are Dominating Evening TV Ads

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OTC Pain Relievers

OTC Pain Relievers

REPORT:
OTC Pain Relievers

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Pharma RX

Pharma RX

REPORT:
Pharma RX

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Watch this Top-Performing Pharma Ad

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AD: Advil - Advil Duel Action - Student Driver :15

Outperformed the average Advil creative by 17%

For Advil’s top performing TV ad during January - April 2023, TV ads run during Spanish-language family or sports-oriented programming saw the highest engagement from viewers.

First Airing: Apr 10, 2023 Advertiser: Advil | Advil Dual Action with Acetaminophen Category: OTC: Pain Relievers

TRUSTED BY

"Data-driven investment is about more than targeting an audience, it’s about buying more effective impressions. We’re able to leverage EDO data to plan, optimize, measure and ultimately, guarantee higher engagement for our clients. In a world of massive media fragmentation and endless consumer choice, leveraging proven next-generation TV metrics and behavioral currencies will be critical to investing in higher quality TV plans and placements.”

 

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Know What Works. Always.

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