Resources
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
410 Results
AI Is Scaling Surveys with Synthetic Data. It’s Also Scaling Their Flaws.
EDO CEO Kevin Krim explains why AI-powered outcomes measurement requires real human behavioral insights — not survey responses.
Kevin Krim June 5, 2026 3 min read
EDO Launches Ad EnGage Optimize to Bring Outcomes-Driven Campaign Optimization to Convergent TV
EDO is giving agencies no-cost access to ChatEDO’s TV Ad Intelligence — equipping brands with greater competitive and historical insights for the Upfront.
EDO Team June 4, 2026 5 min read
EDO on Beet.TV: Kevin Krim on Why TV Is a Brand and Demand Medium
EDO CEO Kevin Krim visits Beet.tv to discuss why TV is a brand AND demand medium.
EDO Team June 2, 2026 2 min read
EDO on CNBC: Kevin Krim on Why Ad-Tier Streaming Subscribers Are Worth More
EDO CEO Kevin Krim visits CNBC's Power Lunch to break down how dual revenue streams are reshaping streaming and helping brands reach engaged audiences.
EDO Team May 19, 2026 2 min read
The Silent Killer of Streaming TV Budgets — and the Easy Button That Fixes It
EDO's Laura Grover and John Cripps explain how streaming TV advertisers are wasting budget with ineffective frequency caps — and how EDO can plug the gap.
Laura Grover & John Cripps May 19, 2026 4 min read
Why Everyone was Talking About Outcomes at the Upfronts
EDO CEO Kevin Krim explains why the 2026 Upfronts were a tipping point for Convergent TV — and why outcomes measurement has never been more important.
Kevin Krim May 14, 2026 4 min read
Actualizing TV Advertising’s Potential — 3 Trends to Watch at Upfronts 2026
EDO CEO Kevin Krim explains why the 2026 Upfronts are all about self-actualization for the TV ad industry — and runs down the key trends to watch for.
Kevin Krim May 8, 2026 4 min read
EDO x Wurl: Laura Grover on How Contextual Targeting Drives Engagement
EDO's SVP and Head of Client Solutions, Laura Grover, speaks with Wurl's 'In Context' about how contextual targeting drives measurable engagement.
EDO Team May 8, 2026 2 min read.jpg)
EDO Unlocks Free TV Ad Intelligence for Ad Agencies Ahead of 2026 Upfront
EDO is giving agencies no-cost access to ChatEDO’s TV Ad Intelligence — equipping brands with greater competitive and historical insights for the Upfront.
EDO Team April 22, 2026 4 min read
Unlocking Our Industry’s Potential in the AI Era: Why Ad Intelligence Should Be Free
EDO CEO Kevin Krim explains why the company is giving away Ad Intelligence to agencies — and helping the industry unlock its true potential in the AI era.
Kevin Krim April 22, 2026 4 min read
These Brands Scored Big at Women’s March Madness
The NCAA Women's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who won big in 2026.
EDO Team April 20, 2026 2 min read
Returning Champs Gatorade and AT&T Shine at NCAA Women’s Tourney
The NCAA Women's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who's capitalizing.
EDO Team April 2, 2026 2 min read