Resources
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
385 Results
The Magic of the Cup: NBA In-Season Tourney a Win for Brands & Broadcasters
The NBA Cup knockout rounds were hugely successful in driving consumer engagement for advertisers.
EDO Team January 6, 2026 3 min read
Culture Eats Everything: 3 Leadership Lessons from EDO’s First Decade
EDO CEO Kevin Krim shares his leadership lessons from a decade of building a winning culture at a Vertical AI B2B technology company.
Kevin Krim December 19, 2025 5 min read
From Gyms to GLP-1s: Weight-Loss TV Ad Performance in 2025
Weight-loss TV ad spend rose 7% in 2025. GLP-1 and connected fitness brands led category engagement, with Hims & Hers, Peloton, and Tonal.
EDO Team December 2, 2025 3 min read
2026 Predictions: The Year of the Easy Button, and More Disruption
EDO CEO Kevin Krim sheds light on how the "Easy Button" will transform Convergent TV advertising in 2026 — and other predictions for the new year.
Kevin Krim December 2, 2025 4 min read
Decisions, Not Data: The Future of TV Marketing Optimization
EDO's Laura Grover and John Cripps share their vision for the future of TV marketing optimization: clear recommendations rooted in predictive outcomes.
Laura Grover & John Cripps November 21, 2025 4 min read
Everyone’s Selling AI-Powered Outcomes These Days – Here’s How to Spot the Pretenders
EDO CEO Kevin Krim sheds light on three questions marketers can ask to ensure that their AI-powered TV outcomes measurement works the way it's supposed to.
Kevin Krim November 20, 2025 4 min read
A Lesson from an AI Software Company's 10-Year Path to Profitability
EDO CEO Kevin Krim discusses EDO's recent achievement of profitability and the value of sticking with a new idea — even when you're ahead of the curve.
Kevin Krim November 5, 2025 3 min read
College Football Ad Effectiveness Up 10% as Championship Season Looms
College football ads drove 4.7x primetime impact in 2025. Mid-season data reveals top brands, winning creative moves, and tips for championship season.
EDO Team October 31, 2025 3 min read
EDO’s Basketball TV Outcomes Report Reveals $2.3B in Est. Ad Spend and Powerful Performance Across NBA, WNBA, and NCAA
Basketball proves one of the most effective media environments for brands, as EDO highlights cultural relevance, advertiser scale, and measurable outcomes.
EDO Team October 27, 2025 3 min read
TelevisaUnivision’s Dan Riess: Outcomes Measurement Is ‘Hypercritical’
TelevisaUnivision's Dan Riess explains why outcomes measurement is hypercritical for Hispanic audiences and how mid-funnel metrics drive results.
EDO Team October 21, 2025 4 min read
NBA Advertising Maintains 24% Engagement Lift Over Primetime TV
NBA ads outperformed primetime by 24% in 2024-25. Crunch time ad slots and ideal pod positions added even greater performance.
EDO Team October 16, 2025 3 min read
Brands Bet Big On Men’s and Women’s NCAA Hoops Heading Into New Season
Men's and women's NCAA basketball have proven to be great bets for brands. With the 2025-26 campaign set to get underway, here's what worked last season.
EDO Team October 16, 2025 3 min read