Resources

EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.

272 Results

Thought Leadership Live Sports Research & Insights

Why WNBA Advertisers Are Already Winning, Month Into New Season

May 2024 data shows the WNBA's new season driving record engagement for diverse brands, with TV ads up to 300% more impactful than category benchmarks.

EDO Team June 14, 2024 4 min read
Thought Leadership Research & Insights

Don't Stifle Creativity with Bad Measurement - Your Business Will Thank You

EDO CEO Kevin Krim explains how survey tools are leading TV advertisers astray — and how to generate better ads by measuring real consumer behavior.

Kevin Krim June 12, 2024 4 min read
Who Won the Week?

Who Won the Week 6/11/24: America’s Pastime Goes Global, and The World’s Games Grow in the U.S.

Who Won the Week returns to dive into MLB’s London Series, QSR advertising, and the Cricket World Cup

EDO Team June 12, 2024 1 min read
Thought Leadership Research & Insights

Why Share of Search Is a Billion-Dollar Metric for TV Marketers

Insights from an EDO report show a direct correlation between share of search and market share growth.

EDO Team June 10, 2024 4 min read
Live Sports NFL & Super Bowl

NFL Advertising Was a Mixed Bag for CPG Food & Beverage Brands in 2023

The 2023 NFL season was interesting for advertisers in the CPG sector, with some highlights, some lowlights and some head-scratching results.

EDO Team June 10, 2024 3 min read
Live Sports NFL & Super Bowl

Alcohol Brands Toast a Comeback Year in NFL TV Advertising

From Smirnoff to Barefoot Wines, see which alcohol TV advertisers and creatives topped the 2023-24 NFL leaderboard.

EDO Team June 10, 2024 3 min read
Who Won the Week?

Who Won the Week? 6/4/24: Summer Movie Season Heats Up

Who Won the Week returns with a breakdown of the summer movie season as studios look to bounce back from strike-related production delays.

EDO Team June 5, 2024 2 min read
Who Won the Week?

Who Won the Week? 5/29/24: How L’Oréal, Poppi, & T-Mobile Are Driving Powerful Engagement on SNL and The Voice

Who Won the Week returns with a breakdown of some top advertisers using SNL and The Voice to engage consumers.

EDO Team May 30, 2024 1 min read
Research & Insights

Plugging into the Mainstream: TV Drives EV Adoption in Q1 2024

Q1 2024 data reveals EV ads outperform traditional car spots, with Volvo, Acura, and VW leading in ad effectiveness.

EDO Team May 28, 2024 3 min read
Thought Leadership Interviews & Webinars

Watch What They Do, Not What They Say: A Mantra for the Modern Marketer

EDO CEO Kevin Krim explains why modern marketers should measure TV ad performance based on what people do after they see an ad — not what they say about it.

Kevin Krim May 23, 2024 1 min read
Live Sports Who Won the Week?

Who Won the Week? 5/21/24: Gatorade, Arby’s, New Balance, and Bose Score Big With NBA Playoffs

Who Won the Week returns with a breakdown of some top advertisers using the NBA Playoffs to engage consumers.

EDO Team May 22, 2024 1 min read
Upfronts Thought Leadership

Convergent TV Media Companies Are Maximizing the Value of Branded IP — and That’s a Good Thing

This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.

Kevin Krim May 16, 2024 5 min read

Know What Works. Always.

Sign up for EDO's weekly newsletter to get the latest TV advertising insights straight to your inbox.