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2025 Women's Sports TV Outcomes Report
Women’s sports are growing in popularity, and TV advertisers are reaping the benefits — if they know where to place their media buys.
Super Bowl LIX Ads Ranked
Opinions don’t matter — outcomes do. We ranked every Super Bowl ad based on how effective the spot was at driving consumer behaviors that are proven predictors of future sales.
The TV Outcomes Company
EDO provides advertising leaders with predictive and historical behavioral engagement data — to know and predict the effectiveness of Convergent TV campaigns.
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2024 Year in Review
EDO reviews the ads, events, and trends that defined the most convergent year of TV advertising yet.
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VIZIO Inscape Extend Partnership
EDO and VIZIO’s Inscape Extend Partnership to Fuel Outcomes Measurement with Real-Time Smart TV Data.
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EDO & Nielsen Announce Partnership
EDO and Nielsen integrate TV outcomes and audience data across both platforms to improve Convergent TV planning and optimization, unlocking more value for media buyers and sellers alike.
Netflix Teams Up With EDO
During its first-ever presentation at the TV Upfronts, Netflix announced a partnership with EDO to measure TV outcomes for the streamer’s newly launched advertising business.
Disney and EDO Strike Deal
Disney Advertising and EDO have entered into a premiere agreement to apply the company’s engagement metrics to Disney’s streaming footprint, starting with Hulu.
Predictive outcomes for a streaming-first world
EDO measures the immediate impact of Convergent TV advertising across linear and streaming, so you can prove and optimize your performance with predictive engagement signals that lead to business results.
The world’s leading brands and networks are powered by EDO
Rely on immediate behavioral signals
EDO captures the moment when consumers shift from passive perception to active intent and consideration — matching behavioral engagement signals with ad exposures on every linear network and streaming platform.
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Know your competitors better than they do
Competitive TV data is delayed, and very rarely includes actual performance. EDO’s always on, syndicated data helps you understand not only what your competitors bought, but how they’re performing in real time.
Find the right message, right audience, right placement
Maximize your performance through competitive, category, historical, and predictive intelligence at your fingertips in the Ad EnGage dashboard. Make on-the-fly optimizations while your campaign is still in-flight.
Access competitive intel at scale through a database of every linear and streaming ad
EDO’s proprietary Convergent TV ad database monitors every ad airing on over 120 linear and streaming TV networks, capturing unique metadata and creative efficacy of your brand and your competitors since 2015. Gain unparalleled insight into your competitors’ strategy.
