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Holiday Report

TV Outcomes Are Always in Season

EDO's Holiday TV Outcomes report highlights ad volume and engagement trends in Q4 2022 across key categories influenced by holiday shopping, as well as ad performance across live sports and TV network specials.

UNWRAP INSIGHTS
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Is Your Ad on the Line?

An NFL-caliber playbook requires investment-grade data. Check out EDO's inaugural NFL TV Outcomes Report, analyzing every linear and streaming ad from the 2022-23 season.

TOUCHDOWN
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EDO & Nielsen Announce Partnership

EDO and Nielsen integrate TV outcomes and audience data across both platforms to improve Convergent TV planning and optimization, unlocking more value for media buyers and sellers alike.

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Netflix Teams Up With EDO

During its first-ever presentation at the TV Upfronts, Netflix announced a partnership with EDO to measure TV outcomes for the streamer’s newly launched advertising business.

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The TV Outcomes Company

EDO provides advertising leaders with predictive and historical behavioral engagement data — to know and predict the effectiveness of Convergent TV campaigns.

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Disney and EDO Strike Deal

Disney Advertising and EDO have entered into a premiere agreement to apply the company’s engagement metrics to Disney’s streaming footprint, starting with Hulu.

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EDO is a leading platform for measuring the immediate impact of TV advertising — across linear and streaming. Modern marketers across brands and networks combine real-time TV engagement signals with world-class decision science, to maximize creative and media performance. EDO's investment-grade data aligns advertising investments to business results - with detailed competitive, category, historical, and predictive intelligence.

Actions Speak Louder Than Words

EDO captures the moment when consumers shift from passive perception to active engagement — matching behavioral engagement signals with what they’re watching on TV.
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Actions Speak Louder Than Words

EDO captures the moment when consumers shift from passive perception to active engagement — matching behavioral engagement signals with what they’re watching on TV.
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Know Your Competitors Better Than They Do

Competitive TV data is delayed, and very rarely includes actual performance. EDO’s always on, syndicated data helps you understand your competitors' TV performance — before they do.

Invest More in What Works

Optimize across linear and streaming TV for the smartest, most predictive indicator of sales and market share. Make on-the-fly optimizations with access to real-time data. Right message, right audience, right placement.
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Invest More in What Works

Optimize across linear and streaming TV for the smartest, most predictive indicator of sales and market share. Make on-the-fly optimizations with access to real-time data. Right message, right audience, right placement.

Our Client Partners

EDO partners across the entire ad ecosystem — leading marketing, research, and creative professionals from top brands, networks, agencies, and data partners — so they can confidently know what works in their TV and streaming campaigns.

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