TV Outcomes Are Always in Season
EDO's Holiday TV Outcomes report highlights ad volume and engagement trends in Q4 2022 across key categories influenced by holiday shopping, as well as ad performance across live sports and TV network specials.
Is Your Ad on the Line?
An NFL-caliber playbook requires investment-grade data. Check out EDO's inaugural NFL TV Outcomes Report, analyzing every linear and streaming ad from the 2022-23 season.
EDO & Nielsen Announce Partnership
EDO and Nielsen integrate TV outcomes and audience data across both platforms to improve Convergent TV planning and optimization, unlocking more value for media buyers and sellers alike.
Netflix Teams Up With EDO
During its first-ever presentation at the TV Upfronts, Netflix announced a partnership with EDO to measure TV outcomes for the streamer’s newly launched advertising business.
The TV Outcomes Company
EDO provides advertising leaders with predictive and historical behavioral engagement data — to know and predict the effectiveness of Convergent TV campaigns.
Disney and EDO Strike Deal
Disney Advertising and EDO have entered into a premiere agreement to apply the company’s engagement metrics to Disney’s streaming footprint, starting with Hulu.
EDO is a leading platform for measuring the immediate impact of TV advertising — across linear and streaming. Modern marketers across brands and networks combine real-time TV engagement signals with world-class decision science, to maximize creative and media performance. EDO's investment-grade data aligns advertising investments to business results - with detailed competitive, category, historical, and predictive intelligence.