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The Top 2024-25
NBA Ads
See the ads that are making an impact all season long. EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the 2024-25 NBA Season. Each week, we rank the top ads here, based on their ability to drive consumer engagement behaviors that are most predictive of future sales.
2024-25 NBA Season Top Ads
Our creative rankings span a wide range of categories, highlighting the top creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average throughout the entire NBA season. These rankings are based on the cumulative engagement rate generated by each ad throughout a week’s nationally televised games, from Tuesday through Monday.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Good Morning, Commuters - Trucks (NFL Sponsor)
Toyota
|
+771%
|
3MM
|
1
|
|
|
2
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+540%
|
4MM
|
1
|
|
|
3
|
|
X-Line - Elevated by Darkness (NBA Partner)
Kia
|
+242%
|
1MM
|
2
|
|
|
4
|
|
QX80 - Perfect Harmony ft Jon Batiste
Infiniti
|
+233%
|
1MM
|
4
|
New
|
|
5
|
|
2024 RX - Never Lose Your Edge (Freedom)
Lexus
|
+171%
|
5MM
|
4
|
-1
|
|
6
|
|
2024 NX - Future Proof
Lexus
|
+145%
|
828K
|
5
|
-1
|
|
7
|
|
2025 Explorer - It's All in the Name
Ford
|
+133%
|
2MM
|
6
|
-1
|
|
8
|
|
2024 Prologue - Prompted by Dreams ($299 Lease Offer)
Honda
|
+112%
|
3MM
|
7
|
-1
|
|
9
|
|
2024 NX - Future Proof
Lexus
|
+111%
|
2MM
|
8
|
-1
|
|
10
|
|
2024 December to Remember SE - Sled Dog Rescue
Lexus
|
+111%
|
1MM
|
9
|
-1
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
HutDays - Buy Pizza Get Free Pizza
Pizza Hut
|
+299%
|
1MM
|
1
|
|
|
2
|
|
The Only Thing Not Luxe About It - $7 Luxe Cravings Box
Taco Bell
|
+221%
|
733K
|
1
|
|
|
3
|
|
Taco Bell Cantina Chicken Burrito
Taco Bell
|
+220%
|
961K
|
3
|
|
|
4
|
|
Taco Bell Cantina Chicken Crispy Tacos
Taco Bell
|
+203%
|
3MM
|
3
|
|
|
5
|
|
$7 Luxe Cravings Box
Taco Bell
|
+192%
|
15MM
|
4
|
|
|
6
|
|
Original Recipe Is Back - Love Story
Church's Chicken
|
+180%
|
4MM
|
5
|
|
|
7
|
|
Real Fans Present Honey Pepper Pimento Chicken Sandwich - Mike
Chick-fil-A
|
+176%
|
273K
|
6
|
|
|
8
|
|
Some People
Taco Bell
|
+163%
|
733K
|
7
|
|
|
9
|
|
2024 Holidays - McRib Time of Year
McDonald's
|
+141%
|
28MM
|
8
|
+1
|
|
10
|
|
Chicken Tenders Battle
KFC
|
+139%
|
10MM
|
9
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Most Wonderful Pint of the Year
Guinness
|
+295%
|
490K
|
1
|
|
|
2
|
|
Game Day Kick Off - Play Ball
Twisted Tea
|
+45%
|
2MM
|
1
|
|
|
3
|
|
Tailgate Neighbors feat. Eli Manning
Corona
|
+44%
|
3MM
|
2
|
|
|
4
|
|
Palm Tree Christmas
Corona
|
+40%
|
66MM
|
1
|
+1
|
|
5
|
|
One Man's Journey feat. Pedro Pascal
Corona
|
+36%
|
31MM
|
4
|
-1
|
|
6
|
|
When Working or Not
Heineken
|
+35%
|
13MM
|
2
|
+4
|
|
7
|
|
Do You Guys Think We Come Here Too Much?
Samuel Adams
|
+25%
|
3MM
|
6
|
-1
|
|
8
|
|
Buy a Bucket feat. Eli Manning
Corona
|
+22%
|
30MM
|
7
|
-1
|
|
9
|
|
Superior Enjoyment
Michelob Ultra
|
+17%
|
33MM
|
8
|
-1
|
|
10
|
|
Mark of a Fighter - Mechanics
Modelo
|
+7%
|
20MM
|
9
|
-1
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Just Take BLUECHEW
Bluechew
|
+4962%
|
1MM
|
1
|
|
|
2
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+3298%
|
5MM
|
2
|
|
|
3
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+2275%
|
6MM
|
3
|
|
|
4
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1279%
|
1MM
|
3
|
|
|
5
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1046%
|
3MM
|
5
|
|
|
6
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+628%
|
2MM
|
5
|
|
|
7
|
|
SPA_AAV
Spam
|
+577%
|
5MM
|
7
|
+1
|
|
8
|
|
A Hit
Spam
|
+528%
|
2MM
|
8
|
+1
|
|
9
|
|
SPA_BBC
Spam
|
+475%
|
2MM
|
9
|
New
|
|
10
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+455%
|
1MM
|
7
|
-3
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Welcome to Sapphire Lounge
Chase Bank
|
+767%
|
2MM
|
1
|
|
|
2
|
|
Holiday Night Fever ft John Travolta
Capital One
|
+345%
|
15MM
|
2
|
|
|
3
|
|
Salon ft. Jennifer Coolidge
Discover
|
+133%
|
12MM
|
3
|
|
|
4
|
|
We Were There
Chase Bank
|
+74%
|
3MM
|
3
|
|
|
5
|
|
A Taste of West Africa with Michael B. Jordan
Chase Bank
|
+63%
|
2MM
|
4
|
|
|
6
|
|
Small Business Saturday - November 30 , 2024 V2
American Express
|
+61%
|
4MM
|
5
|
|
|
7
|
|
Welcome to Sapphire Lounge
Chase Bank
|
+59%
|
2MM
|
6
|
|
|
8
|
|
Venture X - Travel
Capital One
|
+58%
|
2MM
|
8
|
|
|
9
|
|
Venture X - Travel
Capital One
|
+40%
|
40MM
|
8
|
+1
|
|
10
|
|
Double Coffee ft. Jennifer Coolidge
Discover
|
+36%
|
7MM
|
10
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Get Paid When You Say - Ryan (Nothing Tricky) <<2>>
Chime Bank
|
+344%
|
170K
|
1
|
|
|
2
|
|
Justin Herbert - Childhood Dream
SoFi
|
+272%
|
120K
|
2
|
|
|
3
|
|
ETR_ARX
E-Trade
|
+235%
|
1MM
|
3
|
New
|
|
4
|
|
Crypto Is For Small Businesses (Hardware Store)
Coinbase
|
+209%
|
28MM
|
3
|
-1
|
|
5
|
|
Crypto Is For Small Businesses (The Classics)
Coinbase
|
+194%
|
2MM
|
4
|
-1
|
|
6
|
|
ROC_GQK
Rocket Money
|
+185%
|
979K
|
5
|
-1
|
|
7
|
|
Bike: Subscriptions
Rocket Money
|
+154%
|
1MM
|
7
|
New
|
|
8
|
|
Robinhood Gold
Robinhood
|
+153%
|
2MM
|
6
|
-2
|
|
9
|
|
Crypto Is For Small Businesses (The Classics)
Coinbase
|
+148%
|
11MM
|
7
|
-2
|
|
10
|
|
Robinhood Gold
Robinhood
|
+135%
|
273K
|
8
|
-2
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Handle
State Farm
|
+306%
|
246K
|
1
|
|
|
2
|
|
Dance ft. Shaquille O'Neal
The General Insurance
|
+161%
|
378K
|
2
|
+5
|
|
3
|
|
New Law, Lower Prices: Real Customers
Healthcare.gov
|
+149%
|
170K
|
3
|
+5
|
|
4
|
|
New Law, Lower Prices: Plans for Life
Healthcare.gov
|
+147%
|
92K
|
4
|
+5
|
|
5
|
|
Singing Crabs
State Farm
|
+147%
|
2MM
|
5
|
+5
|
|
6
|
|
STA_AHGI
State Farm
|
+141%
|
2MM
|
6
|
New
|
|
7
|
|
Brother (feat. Brook & Robin Lopez)
State Farm
|
+98%
|
20MM
|
6
|
New
|
|
8
|
|
Mayhem: Kiss Cam
Allstate
|
+86%
|
1MM
|
8
|
New
|
|
9
|
|
Brother (feat. Brook & Robin Lopez)
State Farm
|
+76%
|
245K
|
8
|
New
|
|
10
|
|
Handle
State Farm
|
+73%
|
5MM
|
7
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Bailey's Irish Cream
Bailey's
|
+327%
|
119K
|
1
|
|
|
2
|
|
Ketel One Vodka
Ketel One
|
+231%
|
141K
|
2
|
|
|
3
|
|
People Are Good
Jim Beam
|
+216%
|
130K
|
2
|
|
|
4
|
|
Johnnie Walker Blue Label
Johnnie Walker
|
+125%
|
4MM
|
3
|
|
|
5
|
|
Ciroc Limonata
Ciroc
|
+85%
|
65MM
|
5
|
+1
|
|
6
|
|
I.D.-enied
Smirnoff
|
+63%
|
239K
|
6
|
+1
|
|
7
|
|
Makes the Season
Maker's Mark
|
+53%
|
24MM
|
6
|
+1
|
|
8
|
|
People Are Good (Instacart)
Jim Beam
|
+52%
|
15MM
|
5
|
-3
|
|
9
|
|
Ketel One Vodka
Ketel One
|
+32%
|
7MM
|
7
|
+1
|
|
10
|
|
Johnnie Walker Black Label
Johnnie Walker
|
+25%
|
4MM
|
9
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Icy Hot Pro
Icy Hot
|
+97%
|
4MM
|
1
|
|
|
2
|
|
Robitussin Long Acting Cough Soft Chews
Robitussin
|
+81%
|
1MM
|
2
|
|
|
3
|
|
Voltaren Arthritis Pain Relief Gel
Voltaren
|
+51%
|
1MM
|
3
|
+1
|
|
4
|
|
Vicks VapoStick
Vicks
|
+24%
|
4MM
|
4
|
+1
|
|
5
|
|
Icy Hot Pro
Icy Hot
|
+16%
|
7MM
|
4
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+270%
|
81MM
|
1
|
|
|
2
|
|
Here to Happiness
Fiji Airways
|
+113%
|
182K
|
2
|
+1
|
|
3
|
|
Universal Hotels & Resorts
Universal Parks & Resorts
|
+47%
|
94K
|
3
|
+1
|
|
4
|
|
Universal Hotels & Resorts
Universal Parks & Resorts
|
+28%
|
2MM
|
2
|
-2
|
|
5
|
|
Big Bro
United Airlines
|
+3%
|
2MM
|
3
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Flying to Verizon - Apple Intelligence (iPhone 16 Pro)
Verizon Wireless
|
+266%
|
3MM
|
1
|
+1
|
|
2
|
|
Holidays 2024 - Big Giver ft. Marcello Hernandez
T-Mobile Wireless
|
+233%
|
1MM
|
2
|
+1
|
|
3
|
|
Fastest Mobile Service Around (BOGO 2nd Line + Get 5G Phone on Us)
Xfinity Mobile
|
+189%
|
2MM
|
3
|
+2
|
|
4
|
|
Families Switch and Save ft. Snoop Dogg and Kai Cenat (Holiday)
T-Mobile Wireless
|
+113%
|
2MM
|
4
|
+2
|
|
5
|
|
Is Patrick Mahomes Saying Goodbye? ft. Snoop Dogg (iPhone 16)
T-Mobile Wireless
|
+77%
|
6MM
|
4
|
+2
|
|
6
|
|
Sparks Back (iPhone 16 Pro)
AT&T Wireless
|
+67%
|
34MM
|
5
|
+3
|
|
7
|
|
Holiday - Any Phone, Any Condition (Last Chance. iPhone 16 Pro, iPad, Apple Watch - $2,000 Value)
Verizon Wireless
|
+64%
|
7MM
|
7
|
+3
|
|
8
|
|
Flying to Verizon - Apple Intelligence (iPhone 16 Pro, iPad, Apple One - $1,600 Value)
Verizon Wireless
|
+62%
|
5MM
|
7
|
New
|
|
9
|
|
Holidays - All Three on Us (Galaxy S24+, Watch 7, Tab S9 FE 5G.)
Verizon Wireless
|
+59%
|
2MM
|
8
|
New
|
|
10
|
|
Is Patrick Mahomes Saying Goodbye? ft. Snoop Dogg (iPhone 16 Pro)
T-Mobile Wireless
|
+34%
|
3MM
|
9
|
New
|
EDO Basketball TV Outcomes Report: 2023-24 Season
EDO analyzed every national TV ad that ran during the 2023-24 basketball season to uncover what really works across the NBA, WNBA, and men’s and women’s college basketball.
Full Court Press: How Rising NBA Stars Changed the TV Ad Game in 2024
2024 NBA Finals ads outperformed average primetime TV spots by 86%, with regular season games delivering 12% higher engagement.