Every ad, everywhere, all at once
See a complete view of how your TV advertising stacks up in the marketplace. EDO’s syndicated data provides always-on coverage for every ad, brand, and product on TV, so you can understand which media channels and creative choices are driving the highest engagement.
Monitor every TV ad. Find the white space opportunity.
EDO’s extensive monitoring across streaming and linear TV allows you to ensure ad delivery and drill into your competitors’ detailed media plans, including the networks, programs, dayparts, and pod positions they’re buying. Most importantly, our unique focus on outcomes data shows you how these ads are engaging viewers.
Competitive intel at scale
Because we don't rely on first-party outcomes data, every EDO client gains instant visibility into their competitors’ current and historical media performance. Receive real-time alerts on new campaigns and creatives, and detect competitors’ demographic targets and seasonal patterns.
Custom benchmarks for in-flight campaigns
Don’t wait months for reports with vague, high-level industry averages. EDO provides live, customized benchmarks on competitive, category, and historical performance, with full transparency into the brand make-up and methodology. Easily compare spend amounts, airing dates, creative efficacy, and more to maximize your ROI.
Let your competitors do the testing
With EDO, you’ll know what is and isn’t working in your competitors’ media plans – without wasting your own budget. Drill into which programs they’ve overlooked, and catch up on high-performing programs you may have missed. Predict how ads will fare using creative and competitive insights from our database of over 200 million ad airings.
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We found that viewers were more than four times as likely to respond to an ad on Netflix compared to other streaming platforms. And, not surprisingly, four-and-a-half times as likely compared to linear TV. We’re excited to expand our partnership with EDO, allowing us to see these types of results for individual campaigns.
Peter Naylor, VP of Global Ad Sales, Netflix