Reports & Whitepapers

EDO analyzed every national TV ad that ran during the 2023-24 NFL season to uncover what really works in NFL TV advertising. 

In our new report, we take a look at how advertisers drove key predictive outcomes like brand searches and website visits across linear and streaming TV. 

Women’s sports are growing in popularity, and TV advertisers are reaping the benefits — if they know where to place their media buys.

EDO’s 3 V’s is a new framework for TV creative management and planning that applies data-driven decision science to help you get the absolute most out of your media buy.

EDO's latest research details why Share of Search should be a key metric in brands' measurement tool belts.

EDO has released a report highlighting trends in ad volume and engagement across key categories influenced by end-of-year holidays, as well as ad performance across live sports and TV network specials in Q4 '22.

EDO analyzed every Convergent TV ad that ran during 2023’s Big Game. Download EDO's Super Bowl TV Outcomes report to get the inside scoop on who came out on top last year.

EDO analyzed every Convergent TV ad that ran during linear and streaming 2022-23 NFL programming. 

No PII? No problem! Our latest white paper dives deep into game-changing approaches with innovative methods like syndicated data and microcohorting and how they can make a real impact.

This white paper will illustrate how TV can be an effective test & learn platform for brands.

EDO’s latest whitepaper proves that brands can achieve 5-20% ROI improvements over a campaign duration — driving more from their creative portfolio — using a new decision science approach to creative optimization.

How can your brand curate the perfect creative rotation based on individual TV networks and programs? EDO's latest white paper has the answers.