Resources

Reports & Whitepapers

EDO’s ad-driven TV outcomes data empowers marketers, networks, and streamers to optimize media buying and selling, based on what really moves the needle.
sltv tv outcomes
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Report: Spanish-Language TV Outcomes

EDO's report highlights the categories, brands, and creatives that effectively engage essential Hispanic audiences.

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frequency caps
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Whitepaper: Optimizing Streaming TV Ad Performance With Intelligent Frequency Caps

This whitepaper is designed to help marketers answer the questions that are limiting the effectiveness and growth of streaming TV advertising.

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Power of Engaged Impressions
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Whitepaper: The Power of Engaged Impressions

Learn more about the power of Engaged Impressions - a new metric that measures TV ad impact to maximize return on investment.

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Department Store Convergent TV
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Report: Department Store Convergent TV

Department Store brands advertised heavily across Convergent TV, but which ones moved consumers closer to purchase?

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basketball report
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Report: Basketball TV Outcomes 2023-24 Season

Don’t make your next media buy without reviewing the X’s and O’s. Download EDO's latest TV Outcomes report. 

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nfl tv outcomes report 2024
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Report: NFL TV Outcomes 2023-24 Season

EDO analyzed every national TV ad that ran during the 2023-24 NFL season to uncover what really works in NFL TV advertising. 

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qsr report - hubspot landing page
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Report: QSR Convergent TV

In our new report, we take a look at how advertisers drove key predictive outcomes like brand searches and website visits across linear and streaming TV. 

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220222-usa-women-soccer-mb-1157-2893d1
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Report: Women's Sports

Women’s sports are growing in popularity, and TV advertisers are reaping the benefits — if they know where to place their media buys.

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threev's
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Whitepaper: Three V's Creative Framework

EDO’s 3 V’s is a new framework for TV creative management and planning that applies data-driven decision science to help you get the absolute most out of your media buy.

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shareofsearch
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Whitepaper: Share of Search Predicts Market Share Growth

EDO's latest research details why Share of Search should be a key metric in brands' measurement tool belts.

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holiday-report
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Report: Holiday TV Outcomes Report

EDO has released a report highlighting trends in ad volume and engagement across key categories influenced by end-of-year holidays, as well as ad performance across live sports and TV network specials in Q4 '22.

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superbowl-2023
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Report: Super Bowl TV Outcomes 2023-24 Season

EDO analyzed every Convergent TV ad that ran during 2023’s Big Game. Download EDO's Super Bowl TV Outcomes report to get the inside scoop on who came out on top last year.

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22 nfl outcomes
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Report: NFL TV Outcomes Report 2022-23 Season

EDO analyzed every Convergent TV ad that ran during linear and streaming 2022-23 NFL programming. 

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pii whitepaper
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Whitepaper: How Microcohorting Can Help Conquer Signal Loss

No PII? No problem! Our latest white paper dives deep into game-changing approaches with innovative methods like syndicated data and microcohorting and how they can make a real impact.

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test & learn
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Whitepaper: Test & Learn From Your Competitors’ TV Ads

This white paper will illustrate how TV can be an effective test & learn platform for brands.

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Optimizing-TV
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Whitepaper: Optimizing TV for Tough Times

This whitepaper shows brands how to leverage in-flight linear TV optimization — powered by syndicated TV ad measurement — for smarter cuts that don’t sacrifice media performance. 

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tvcreativeblindspot
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Whitepaper: It’s time to address your TV creative blind spot

EDO’s latest whitepaper proves that brands can achieve 5-20% ROI improvements over a campaign duration — driving more from their creative portfolio — using a new decision science approach to creative optimization.

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tailoringtvcreatives
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Whitepaper: Tailoring TV Creatives to TV Networks

How can your brand curate the perfect creative rotation based on individual TV networks and programs? EDO's latest white paper has the answers.

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