Protect your TV investments with cross-screen identity resolution

In today’s fragmented TV landscape, advertisers need better ways to qualify their audience. EDO offers identity onboarding to make it easy for brands to utilize their first-party data within our Ad EnGage platform to inform buying decisions, audience optimizations and creative analysis. Safely onboard first-party data to improve audience match rates and enhance segment insights while keeping customer information secure.

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Improve your data quality for greater TV decision-making

EDO’s IdentitySpine™ solution offers privacy-safe identity matching and resolution capabilities, enhanced with attributes such as age, gender, and household income. Our platform supports direct match and third-party integrations, fully interoperable with major identity partners:

Connect your cross-channel data into one view

Take a holistic approach to your TV media planning. Stitch together exposure-level insights across linear and streaming, without exposing any personal data. See how audiences interact with TV ads, and which placements drive consumers to search, download, or buy your product. Confidently target users and tailor your message by network or program.

Access cross-stream reporting

Match identities while upholding data privacy

Easily onboard your first-party data within EDO’s Ad EnGage platform to identify, activate, and measure more targeted buys across any TV channel. Leverage data clean room technology to anonymously match custom identifiers, fully compliant with GDPR and CCPA regulations.

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Maximize your return on every TV dollar

With trusted identity across your TV buys, you can reach the right audiences, at the right time, on the right channels. Use syndicated data to engage the most relevant in-market buyers. Cut down on duplicate reach or ads delivered to existing customers to further maximize your return on ad spend (ROAS).

Optimize your audience

Optimize with outcomes measurement

With the industry’s most robust database of local, national, and streaming TV ad performance, you can slice and dice the data any way you need. Answer key marketing questions in days, not months.

14,000+ brands and products

14,000+ brands and products

14,000+ brands and products

14,000+ brands and products

By integrating demographic attributes from Experian with EDO's Connected TV insights, we aim to provide a more comprehensive approach to measurement for TV advertisers. This integration offers clients richer consumer insights, enabling more precision in their approach to their advertising strategies.

Ali Mack, Head of Television and Agency Partnerships

Know What Works. Always.

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