Convergent TV’s most accurate ad catalog
While most TV measurement solutions struggle to detect subtle creative or broadcaster stylings, EDO uses proprietary automated and human content review to ensure 99.9% detection accuracy. Our Alakazam automated content recognition (ACR) technology performs over 500,000 monthly search queries, with advanced audio and video fingerprinting to recognize minor differences. Veteran ad reviewers then step in for well-scoped, randomized reviews to maintain quality control and validate edge cases.
EDO’s state-of-the-art Vertical AI models run on some of Amazon’s most powerful machines, and our human reviewers have more experience than their counterparts elsewhere in the industry. Together, our platform and people deliver the most accurate, most precise ad catalog in all of Convergent TV.
Built for a streaming-first world
Gain a holistic view of cross-screen TV performance with the industry’s only comprehensive streaming ad database. Our AVOD panel includes a large pool of diverse user profiles and automated sampling of top programs, updated daily. Get insights into category and brand-level advertising to adjust budgets across linear, streaming publishers, and DSPs. EDO’s granular database empowers clients with actionable recommendations using cross-screen exposure data, competitive benchmarks, creative-level optimization, and audience data.
Immediate syndicated TV insights
With EDO, brands and publishers hit the ground running with a decade of historical and competitive TV ad data, already organized into our proprietary taxonomy by the ad measurement industry’s most advanced Vertical AI models. Study your own campaigns against industry and competitive benchmarks, without the need to onboard any first-party data. Evaluate trends across linear and streaming TV performance, including ad exposure, frequency, engagement, and more.
