Research & Insights
Dive into TV advertising intel.
100 Results
The WNBA — and Its Stars — Score Major Buckets for Brands
EDO’s 2026 Women’s Sports TV Outcomes Report reveals the top-performing brands, creatives, and events in women's sports TV advertising.
EDO Team March 13, 2026 3 min read
These Brands Are Killing It in Women's Sports
EDO’s 2026 Women’s Sports TV Outcomes Report reveals the top-performing brands, creatives, and events in women's sports TV advertising.
EDO Team March 10, 2026 2 min read
EDO TV Outcomes Report: Women's Sports Outperform Primetime Ad Impact for 2nd Straight Year
EDO data shows ads that ran during the 2025-26 NBA regular season prior to the All-Star break drove 3.5x as much impact as the primetime average.
EDO Team March 10, 2026 3 min read-Feb-25-2026-09-40-33-4129-PM.png)
NBA Ad Impact is Up 62% YoY — And These Brands Are Leading the Way
EDO data shows ads that ran during the 2025-26 NBA regular season prior to the All-Star break drove 3.5x as much impact as the primetime average.
EDO Team February 25, 2026 3 min read
Zero‑Click Search Is Here — What It Means for Ad Measurement
Zero-click search is degrading website visits as a signal of ad-driven consideration and intent. Here's how to fill the gap with the right search data.
Laura Grover January 28, 2026 4 min read
Another W for Advertisers: The NFL’s Dominance Continues
NFL ads continued to drive results for a wide range of advertisers during the 2025 regular season — including Arby's, KFC, and Amazon Web Services.
EDO Team January 21, 2026 2 min read
The Magic of the Cup: NBA In-Season Tourney a Win for Brands & Broadcasters
The NBA Cup knockout rounds were hugely successful in driving consumer engagement for advertisers.
EDO Team January 6, 2026 3 min read
From Gyms to GLP-1s: Weight-Loss TV Ad Performance in 2025
Weight-loss TV ad spend rose 7% in 2025. GLP-1 and connected fitness brands led category engagement, with Hims & Hers, Peloton, and Tonal.
EDO Team December 2, 2025 3 min read
College Football Ad Effectiveness Up 10% as Championship Season Looms
College football ads drove 4.7x primetime impact in 2025. Mid-season data reveals top brands, winning creative moves, and tips for championship season.
EDO Team October 31, 2025 3 min read
EDO’s Basketball TV Outcomes Report Reveals $2.3B in Est. Ad Spend and Powerful Performance Across NBA, WNBA, and NCAA
Basketball proves one of the most effective media environments for brands, as EDO highlights cultural relevance, advertiser scale, and measurable outcomes.
EDO Team October 27, 2025 3 min read
NBA Advertising Maintains 24% Engagement Lift Over Primetime TV
NBA ads outperformed primetime by 24% in 2024-25. Crunch time ad slots and ideal pod positions added even greater performance.
EDO Team October 16, 2025 3 min read
Brands Bet Big On Men’s and Women’s NCAA Hoops Heading Into New Season
Men's and women's NCAA basketball have proven to be great bets for brands. With the 2025-26 campaign set to get underway, here's what worked last season.
EDO Team October 16, 2025 3 min read