Research & Insights
Dive into TV advertising intel.
100 Results
WNBA 2025 First-Half Update: Ad Effectiveness is Up 3% YoY
WNBA 2025 first-half TV advertising analysis: Caitlin Clark games multiply total ad impact by 4.8x; food brands dominate creative performance.
EDO Team August 6, 2025 3 min read
As Americans Turned Away From Beer, Liquor Ads Landed Best This Past NFL Season
Liquor brands were most effective among NFL Alcohol advertisers during the 2024-25 season, with Smirnoff leading the way.
EDO Team August 4, 2025 3 min read
EDO and TelevisaUnivision: The Cultural Multiplier Effect in Hispanic TV Advertising
EDO and TelevisaUnivision reveal how Spanish-language TV drives 50% engagement lift. Learn three simple steps to Hispanic TV advertising success.
EDO Team July 30, 2025 3 min read
EDO and Affinity Solutions Find Creative Quality Triples In-Store Sales Impact Versus Frequency for QSRs
New research combines EDO’s TV outcomes data and Affinity’s Fansactions™ to reveal that creative quality, strategic sports buys, and DMA optimization drive higher QSR TV ROI
EDO Team July 29, 2025 2 min read
Edward Norton on AI, Streaming, and the Future of Advertising
EDO co-founder Edward Norton shares insights on how AI is transforming marketing measurement while enhancing creative storytelling at IAB ALM 2025.
EDO Team May 22, 2025 4 min read
How Are Tariffs Reshaping Consumer Engagement? Outcomes Data Has the Answer
EDO data shows how consumer ad engagement is changing in key categories as a result of news surrounding new U.S. tariffs.
EDO Team May 22, 2025 3 min read
TV Advertising Drives Digital Gains, Can Double Website Traffic for QSR Brands
EDO research shows impression quality is more impactful than volume in driving business outcomes — and amplifies QSR brands' digital effectiveness.
EDO Team May 22, 2025 3 min read
From Skims to Carvana: Brands are breaking through to WNBA viewers
Brands such as Skims, Oura, and Carvana topped the list of brands with ads that resonated with viewers.
EDO Team May 7, 2025 3 min read
Advertisers Won Big Across Both the Men’s and Women’s March Madness Tourneys
Advertisers successfully leveraged the men’s and women’s NCAA basketball tournaments to drive consumer engagement.
EDO Team May 5, 2025 4 min read
Women's Sports Ad Spend Surges 139% as Ad Impact Outpaces Primetime
Women's sports TV ad impressions grew 131% in 2024, delivering 40% greater ad impact than primetime. See which brands and categories are winning big.
EDO Team March 24, 2025 3 min read
Women’s Sports Starpower is Through the Roof — Here’s How TV Advertisers Can Capitalize
Advertisers looking to make smart spending decisions should be responsive to three key trends that will help define 2025 in women’s sports TV advertising.
Laura Grover March 24, 2025 4 min read
The OscarsⓇ Effect: How the 2025 Broadcast Delivered Exceptional Ad Engagement
EDO's analysis reveals 2025 Oscars TV ads drove 172% more engagement than primetime average, with VW, Starbucks, and Emirates leading in consumer response.
EDO Team March 19, 2025 3 min read