Research & Insights
Dive into TV advertising intel.
100 Results
What Actually Works in NFL Sponsorships
Which NFL sponsorships actually work? EDO's data on 1,443 placements reveals the top-performing integrations and brands from 2025-26.
EDO Team September 7, 2026 2 min read
"Always Sunny" Keeps Shining for Advertisers
Four brands, one ad each: see how Subaru, Marco's Pizza, Dairy Queen, and ICOTYDE drove the biggest engagement lifts of Shark Week 2026.
EDO Team September 4, 2026 2 min read
The NFL is Back: Here’s What Worked for Advertisers Last Season.
NFL ads outperformed primetime TV by 10% last season — and 226% during the Super Bowl. See which brands won big in EDO's 2025-2026 NFL TV Outcomes Report.
EDO Team September 3, 2026 3 min read
The NFL's Real Scoreboard Runs on Outcomes
Does NFL ad inventory really pay off? EDO's 4th annual NFL TV Outcomes Report breaks down the outcomes data behind premium sports advertising.
Kevin Krim September 2, 2026 4 min read
NFL Ads Now Deliver 73x the Impact of Primetime, Up 15% Year Over Year in EDO’s 4th annual NFL TV Outcomes Report
EDO's 4th annual NFL TV Outcomes Report: NFL ads now deliver 73x primetime impact, up 15% YoY. See how Pharma, AI brands, and sponsorships performed.
EDO Team September 2, 2026 4 min read
Kickoff Winners: The Brands Who Drove Results at the 2026 NFL Hall of Fame Game
Four brands, one ad each: see how Subaru, Marco's Pizza, Dairy Queen, and ICOTYDE drove the biggest engagement lifts of Shark Week 2026.
EDO Team August 18, 2026 3 min read
Making Waves: The Ads That Made Shark Week 2026
Four brands, one ad each: see how Subaru, Marco's Pizza, Dairy Queen, and ICOTYDE drove the biggest engagement lifts of Shark Week 2026.
EDO Team August 11, 2026 2 min read
Swish! The Brands Who Drove Results at the 2026 WNBA All-Star Game
EDO ranked all 1,248 World Cup ads by engagement. See how a prediction market's Chalamet ad beat beer, cars, and sneakers for the top spot.
EDO Team July 28, 2026 2 min read
Dispatches from Cannes: When Everyone’s Focused on Fortresses, We Might Take Inspiration from Venice
Kevin Krim shares his Cannes Lions 2026 takeaways on outcome-based optimization and why the ad industry needs a Venice, not more fortresses
Kevin Krim June 26, 2026 3 min read
5 Insights Ahead of Our 5th Cannes: What We Learned From Being a Decade Early to TV Outcomes
Kevin Krim, EDO's CEO, highlights five trends defining the next era of TV outcomes measurement.
Kevin Krim June 20, 2026 4 min read
From Clicks to Queries: What a 202% Jump in AI Search Activity Says about the Changing Customer Journey
Laura Grover, EDO's SVP & Head of Client Solutions, shares new research from EDO on the rise of zero-click search and what it means for ad measurement.
Laura Grover June 15, 2026 4 min read
These Brands Scored Big at Women’s March Madness
The NCAA Women's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who won big in 2026.
EDO Team April 20, 2026 2 min read