Research & Insights
Dive into TV advertising intel.
55 Results
Gridiron Gains: Banking & Finance Brands Score Big With NFL TV Ads
Banking and finance brands significantly increased TV advertising engagement and spend during the 2023-24 NFL season.
EDO Team July 23, 2024 3 min read
The Olympics Are Almost Here: 4 Things TV Marketers Should Know
The Olympics deliver a massive, engaged global audience — and brands need to be ready.
Laura Grover July 17, 2024 5 min read
2023 NFL Playoff Ads Drive Retail Shoppers Closer To Purchase
Retail ads during 2023 NFL postseason broadcasts drew 22% more engagement than average broadcast or cable primetime ads in the category; Ray-Ban was the most engaging.
EDO Team July 7, 2024 2 min read
Insurers Go On Offense With Successful NFL Advertising
Insurance ads during 2023 NFL ads delivered strong engagement for brands like USAA and Liberty Mutual.
EDO Team July 9, 2024 2 min read
Rev Up Your Advertising Game: How Non-Luxury Auto Brands Shine During NFL Ad Breaks
Learn how NFL advertising can elevate your brand's profile and connect with millions of potential customers, featuring insights from the latest NFL season.
EDO Team July 9, 2024 2 min read
Appetite for Engagement: Restaurant Brands Soar During 2023 NFL Telecasts
EDO found that restaurant ads during 2023 NFL broadcasts outperformed the category average by 72% during the regular season and a whopping 184% during the postseason.
EDO Team July 6, 2024 2 min read
Women’s Olympic Events Drive Big Engagement — And Other Stats Brands Need to Know Before the Paris Games
Learn insights from past Olympic advertisers to help plan your 2024 Summer Games media buying strategy.
EDO Team July 9, 2024 3 min read
EDO Names Most Effective TV Creatives of 2024 So Far: Ads From Ciroc, T-Mobile, Buffalo Wild Wings Among Winners
The TV outcomes company assessed ad performance across 15 industries such as Automotive, CPG, Restaurants, and Pharma Rx to highlight consumer engagement trends driving TV ad effectiveness
EDO Team July 2, 2024 3 min read
Why TV Viewers Thirst for Hard Seltzer Ads This Summer
From White Claw to Twisted Tea, see which hard seltzer and lemonade brands are making the biggest splash in 2024 summer TV advertising.
EDO Team June 26, 2024 4 min read
Why WNBA Advertisers Are Already Winning, Month Into New Season
May 2024 data shows the WNBA's new season driving record engagement for diverse brands, with TV ads up to 300% more impactful than category benchmarks.
EDO Team June 14, 2024 4 min read
Don't Stifle Creativity with Bad Measurement - Your Business Will Thank You
EDO CEO Kevin Krim explains how survey tools are leading TV advertisers astray — and how to generate better ads by measuring real consumer behavior.
Kevin Krim June 12, 2024 4 min read
Why Share of Search Is a Billion-Dollar Metric for TV Marketers
Insights from an EDO report show a direct correlation between share of search and market share growth.
EDO Team June 10, 2024 4 min read