Research & Insights
Dive into TV advertising intel.
64 Results
2024 NFL Season Kicks Off, and Advertisers Rake in Results
Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season
EDO Team September 18, 2024 3 min read
HOT TO GO: How Sexual and Reproductive Health Brands’ Ads Are Heating Up This Summer
Sexual and reproductive health brands increased their advertising spend across the board from May to August 2024 — and many have found huge success.
EDO Team September 16, 2024 3 min read
NFL TV Advertising Delivers 36x More Engagement Than Primetime
The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.
EDO Team August 16, 2024 2 min read
Optimizing the Convergent TV Funnel: Unleash the Power of Emotional Resonance
In an insightful recent webinar hosted by Ad Age, EDO leader Charlie Weiss discussed emotional resonance, AI, and other key developments in CTV.
EDO Team August 14, 2024 1 min read
Record Audiences, Impactful Ads: How Women’s College Hoops Soared in 2024
Women's NCAA basketball ads saw a 44% year-over-year engagement increase in 2024, with top brand Degree outperforming the average by 167%.
EDO Team August 16, 2024 3 min read
By the Numbers: TV Ad Winners and Underdogs in 2024 Men’s College Hoops
Advertisers saw growing TV engagement throughout the 2023-24 NCAA men's basketball season, with the championship outshining the primetime broadcast and cable average by 76%.
EDO Team August 19, 2024 3 min read
Full Court Press: How Rising NBA Stars Changed the TV Ad Game in 2024
2024 NBA Finals ads outperformed average primetime TV spots by 86%, with regular season games delivering 12% higher engagement.
EDO Team August 12, 2024 3 min read
Gridiron Gains: Banking & Finance Brands Score Big With NFL TV Ads
Banking and finance brands significantly increased TV advertising engagement and spend during the 2023-24 NFL season.
EDO Team July 23, 2024 3 min read
The Olympics Are Almost Here: 4 Things TV Marketers Should Know
The Olympics deliver a massive, engaged global audience — and brands need to be ready.
Laura Grover July 17, 2024 5 min read
Insurers Go On Offense With Successful NFL Advertising
Insurance ads during 2023 NFL ads delivered strong engagement for brands like USAA and Liberty Mutual.
EDO Team July 9, 2024 2 min read
Rev Up Your Advertising Game: How Non-Luxury Auto Brands Shine During NFL Ad Breaks
Learn how NFL advertising can elevate your brand's profile and connect with millions of potential customers, featuring insights from the latest NFL season.
EDO Team July 9, 2024 2 min read
Women’s Olympic Events Drive Big Engagement — And Other Stats Brands Need to Know Before the Paris Games
Learn insights from past Olympic advertisers to help plan your 2024 Summer Games media buying strategy.
EDO Team July 9, 2024 3 min read