EDO TV outcomes now available within The Trade Desk — Read in Adweek

Top NFL Ads 2025-26

Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.

The NFL is convergent TV's crown jewel. During the 2024-25 NFL regular season, ads were 19% more effective than the primetime average, with TV advertisers generating measurable outcomes across linear and streaming matchups. 

0 EST. SPEND
0 EST. IMPRESSIONS
0 MORE EFFECTIVE VS. PRIMETIME

Automotive

Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.

Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
BUD_DRX Bud Light
42MM
1
2
Splash Twisted Tea
8MM
2
+1
3
Pacifico Clara Pacifico Brewery
7MM
2
-1
1
Salon ft. Jennifer Coolidge V2 Discover
7MM
1
1
Meet Julia Jameson
3MM
1
New
2
Smooth Jameson
3MM
2
New
1
2025 Expedition - Carry Ford
6MM
1
2
Getaway Sales Event - Lawyer (0% APR Santa Fe) Hyundai
6MM
2
+1
3
Garage Fantasy Team ft Jordan Love, Puka Nacua (NFL Partner) Toyota
16MM
3
+2
4
2025 Golden Opportunity SE - Transports You Lexus
25MM
4
+2
5
2025 Golden Opportunity SE - Welcome Lexus
20MM
2
-3
6
2025 Golden Opportunity SE - Priority Lexus
21MM
4
-2
7
Getaway Sales Event - Therapist (0% APR Santa Fe) Hyundai
6MM
7
New
1
Dr Pepper Blackberry Dr Pepper
5MM
1
New
2
Reese's Chocolate Lava Reese's
5MM
2
New
3
Reese's Chocolate Lava Reese's
5MM
3
New
4
Old Spice NFL Collection Old Spice
2MM
1
-3
5
Listening to Your Stomach Reese's
2MM
2
-3
6
Old Spice Superman (2025) Bundle Old Spice
186K
3
-3
7
Gatorade Cool Blue Gatorade
22MM
7
New
8
RED_GVM Red Bull
2MM
8
New
9
RED_HCC Red Bull
8MM
9
New
10
Halfway Reese's
2MM
4
-6
1
Kickboxing Advil
14MM
1
+7
1
From a Taco Place Taco Bell
2MM
1
New
2
$5 $7 and $9 Luxe Cravings Boxes V3 Taco Bell
2MM
1
-1
3
Celebrities Don't Rule the Menu: BBQ Brisket Whopper V2 Burger King
5MM
3
New
4
$3 Steak Burritos Taco Bell
12MM
4
New
5
All About Pickles Sonic Drive-In
3MM
5
New
6
Celebrities Don't Rule the Menu: BBQ Brisket Whopper Burger King
5MM
6
New
7
$5 $7 and $9 Luxe Cravings Boxes V3 Taco Bell
7MM
2
-5
8
Snack Hour Sonic Drive-In
3MM
8
New
9
Taco Bell Crispy Chicken Tacos Taco Bell
2MM
4
-5
10
$5 $7 and $9 Luxe Cravings Boxes V4 Taco Bell
5MM
10
New
1
Mom Life ft. Lindsay Lohan Verizon Wireless
340K
1
2
Mom Life ft. Lindsay Lohan Verizon Wireless
12MM
2
+1
3
Glow Up ft. Lindsay Lohan (Samsung Galaxy S25+) Verizon Wireless
6MM
2
-1
1
All Your Ambitions - Debt Con (New Music) SoFi
2MM
1
2
All Your Ambitions HL - RTB List + VO (New Music) SoFi
2MM
2
3
All Your Ambitions PL - One RTB (New Music) SoFi
2MM
3
4
Card Lock Chase Bank
2MM
4
5
Jayson Tatum GA Narrating the Future SoFi
2MM
5
6
All Your Ambitions HL - RTB List + VO (New Music) SoFi
2MM
6
7
Open Doors: Fishing - Wealth Management Fidelity Investments
2MM
7
8
AMA Chelsea - PL Debt Con (Revised Endcard - Phone) SoFi
2MM
8
9
All Your Ambitions - Home Reno (New Music) SoFi
4MM
9
New
1
Grandma Knows USAA
11MM
1
+1
2
Grandma Knows USAA
2MM
2
+1
3
Wore This USAA
2MM
3
+1
4
Wore This USAA
8MM
1
-3
5
Dr. Rick - Boundaries Progressive Insurance
1MM
5
New
6
Calling Mom USAA
6MM
5
-1
7
Calling Mom USAA
2MM
6
-1
8
Bag Check GEICO
5MM
8
New
9
Dr. Rick - Picture Progressive Insurance
4MM
9
New
10
Bundle and Save State Farm
9MM
7
-3
1
Travel - The Grand Adventure Airbnb
9MM
1
+2
2
Sandals Caribbean Sandals Resorts International
6MM
1
-1
3
Marriott Bonvoy Marriott
15MM
2
-1