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The 2024-25
NFL Top Ads
Know the ads who are driving the ball all season long. EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the 2024-25 NFL Season. Each week, from Thursday to Monday Night Football, we rank the top ads here.
2024 NFL Season Top Ads
Our creative rankings span a wide range of categories, highlighting the top creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average engagement rate. The engagement rate reflects the ad's performance over the course of the season.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+1607%
|
37MM
|
1
|
|
|
2
|
|
Volkswagen ID.
Volkswagen
|
+983%
|
17MM
|
2
|
|
|
3
|
|
2025 ID. Buzz - Have a Little Fun (English Captions)
Volkswagen
|
+910%
|
24MM
|
2
|
|
|
4
|
|
2024 Signature Event - Snow Mode ($2000 Bonus on '25 GV70 | GV80)
Genesis Motors
|
+530%
|
201K
|
3
|
|
|
5
|
|
2024 Hummer EV - Push the Button (Hummer 2X 0% APR for 60 months)
GMC
|
+478%
|
30MM
|
4
|
|
|
6
|
|
2024 Black Friday - Dear Ski Trip ($479/mo 2024 Grand Highlander XLE AWD)
Toyota
|
+371%
|
2MM
|
5
|
|
|
7
|
|
2024 Signature Event - Details Make the Holidays ($2000 Bonus on '25 GV70 | GV80)
Genesis Motors
|
+329%
|
100K
|
6
|
|
|
8
|
|
Push the Button V2 (Lease 2024 Hummer EV Pickup 2x e4WD $849/mo)
GMC
|
+269%
|
445MM
|
7
|
|
|
9
|
|
QX80 - Too This, Too That
Infiniti
|
+224%
|
12MM
|
8
|
|
|
10
|
|
2025 K4 - You Can't Look Away
Kia
|
+156%
|
119MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Chicken Sandwich Wars: Tender Battle
KFC
|
+886%
|
2MM
|
1
|
|
|
2
|
|
Man Could Use a Hand
Taco Bell
|
+386%
|
14MM
|
1
|
|
|
3
|
|
A Change We Can Appreciate (Cajun Style Turkey)
Popeyes Louisiana Kitchen
|
+229%
|
113MM
|
3
|
|
|
4
|
|
Taste of KFC Deals: $10 Tuesdays
KFC
|
+198%
|
36MM
|
3
|
|
|
5
|
|
The First Bite - McNuggets for $1
McDonald's
|
+142%
|
37MM
|
5
|
|
|
6
|
|
Real Fans Present Original and Spicy Honey Pepper Pimento Chicken Sandwich - Mike & Celia
Chick-fil-A
|
+132%
|
16MM
|
4
|
|
|
7
|
|
$20 Taste of KFC Deal: Legendary Ft. Deion Sanders
KFC
|
+112%
|
105MM
|
5
|
|
|
8
|
|
Krabby Patty Kollaboration
Wendy's
|
+103%
|
17MM
|
6
|
|
|
9
|
|
Can I Please Have a Chicken Big Mac?
McDonald's
|
+95%
|
73MM
|
8
|
|
|
10
|
|
Golf Course Ft. Davante Adams
Taco Bell
|
+88%
|
174MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Game Time
Twisted Tea
|
+448%
|
5MM
|
1
|
|
|
2
|
|
Palm Tree Christmas
Corona
|
+359%
|
107MM
|
2
|
|
|
3
|
|
Bring the Flavor
Modelo
|
+224%
|
148MM
|
2
|
|
|
4
|
|
Bring the Flavor - Fresa
Modelo
|
+200%
|
97MM
|
3
|
|
|
5
|
|
Wrong Commercial
Bud Light
|
+80%
|
54MM
|
5
|
|
|
6
|
|
Mark of a Fighter - Truck Driver
Modelo
|
+80%
|
99MM
|
5
|
|
|
7
|
|
One Man's Journey feat. Pedro Pascal
Corona
|
+74%
|
175MM
|
6
|
|
|
8
|
|
Michelob Ultra Superior Light Beer
Michelob Ultra
|
+63%
|
845K
|
7
|
|
|
9
|
|
Mark of a Fighter - Mechanics
Modelo
|
+37%
|
286MM
|
8
|
|
|
10
|
|
Easy to Sunday - Suit Up feat. Peyton Manning
Bud Light
|
+27%
|
523MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Introducing Eroxon - FDA-Cleared Gel
Eroxon
|
+1254%
|
88MM
|
1
|
|
|
2
|
|
The Future of Soda Is Now
Poppi
|
+989%
|
14MM
|
1
|
|
|
3
|
|
Lemon and Lime - Soda's Not a Dirty Word
Poppi
|
+754%
|
31MM
|
2
|
|
|
4
|
|
Pepsi Zero Sugar
Pepsi
|
+693%
|
24MM
|
3
|
|
|
5
|
|
My Bologna Has a First Name (SingToPay.com)
Oscar Mayer
|
+644%
|
37MM
|
5
|
|
|
6
|
|
Weight Loss Treatments from $69/Mo
Hims
|
+453%
|
56MM
|
5
|
|
|
7
|
|
La Dolce Vita ft Steve Carell, John Krasinski
Lavazza
|
+316%
|
17MM
|
6
|
|
|
8
|
|
When Greatness Calls ft. Aaron Judge (Black Friday )
Ralph Lauren
|
+235%
|
14MM
|
8
|
|
|
9
|
|
London - I Want Choo (Macy's) V2
Jimmy Choo
|
+229%
|
24MM
|
9
|
|
|
10
|
|
Gillette Intimate
Gillette
|
+225%
|
5MM
|
8
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Holiday Night Fever ft John Travolta
Capital One
|
+1158%
|
2MM
|
1
|
|
|
2
|
|
Welcome to Sapphire Lounge
Chase Bank
|
+341%
|
25MM
|
1
|
|
|
3
|
|
Venture X Card - Once Upon a Farm (Airport Lounge)
Capital One
|
+207%
|
80MM
|
2
|
|
|
4
|
|
Holiday Night Fever ft John Travolta
Capital One
|
+170%
|
75MM
|
4
|
|
|
5
|
|
Holiday Night Fever ft John Travolta
Capital One
|
+125%
|
128MM
|
3
|
|
|
6
|
|
The Perfect Solo Trip (Platinum Card)
American Express
|
+99%
|
25MM
|
4
|
|
|
7
|
|
Father & Son Business - Business Platinum
American Express
|
+96%
|
75MM
|
5
|
|
|
8
|
|
Cafe Spotting
Capital One
|
+89%
|
68MM
|
6
|
|
|
9
|
|
Venture X - Travel
Capital One
|
+67%
|
162MM
|
8
|
|
|
10
|
|
Raise the Bar on Game Night (Cash Back on Dining)
American Express
|
+43%
|
130MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Pay Everywhere ft Will Ferrell
PayPal
|
+404%
|
20MM
|
1
|
|
|
2
|
|
Credit Builder - Outsmart the System
Credit Karma
|
+359%
|
232K
|
1
|
|
|
3
|
|
Pay Everywhere ft Will Ferrell
PayPal
|
+162%
|
330MM
|
3
|
|
|
4
|
|
Any Day Can Be Payday (MyPay) <<2>>
Chime Bank
|
+144%
|
61MM
|
4
|
|
|
5
|
|
Any Day Can Be Payday (MyPay)
Chime Bank
|
+133%
|
60MM
|
4
|
|
|
6
|
|
Justin Herbert - Generational Support
SoFi
|
+74%
|
102MM
|
6
|
|
|
7
|
|
Tax Break Up
Intuit TurboTax
|
+62%
|
221MM
|
6
|
|
|
8
|
|
Justin Herbert - Childhood Dream
SoFi
|
+55%
|
129MM
|
7
|
|
|
9
|
|
Ryan Miller's Voice
Fidelity Investments
|
+51%
|
10MM
|
9
|
|
|
10
|
|
Number One Broker
Charles Schwab
|
+32%
|
63MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Fairest Calls
GEICO
|
+516%
|
89MM
|
1
|
|
|
2
|
|
Director feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+515%
|
208MM
|
1
|
|
|
3
|
|
Director feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+406%
|
17MM
|
3
|
|
|
4
|
|
Salute to Service Moment - Pregame Military Flyover
USAA
|
+406%
|
17MM
|
4
|
|
|
5
|
|
Salute to Service Moment - Dusty Brubaker and Micah Parsons
USAA
|
+370%
|
17MM
|
5
|
|
|
6
|
|
Salute to Service
USAA
|
+366%
|
14MM
|
6
|
|
|
7
|
|
Director feat. Sam Elliott and Rob Gronkowski
USAA
|
+319%
|
248MM
|
5
|
|
|
8
|
|
Family Photos feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+282%
|
20MM
|
6
|
|
|
9
|
|
Hall of Bundles
State Farm
|
+257%
|
56MM
|
7
|
|
|
10
|
|
Moving In feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+238%
|
20MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
The Royal Rig (NFLPA)
Crown Royal
|
+295%
|
176MM
|
1
|
|
|
2
|
|
Jameson Black Barrel
Jameson
|
+248%
|
104K
|
1
|
|
|
3
|
|
The Crown Royal Rig
Crown Royal
|
+50%
|
73MM
|
3
|
|
|
4
|
|
We Do Game Days ft Anthony Anderson
Smirnoff
|
+33%
|
116MM
|
2
|
|
|
5
|
|
We Do Game Days Sweepstakes ft Anthony Anderson
Smirnoff
|
+15%
|
18MM
|
3
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Nervive Nerve Relief
Nervive
|
+648%
|
15MM
|
1
|
|
|
2
|
|
Salonpas Pain Relief Patch
Salonpas
|
+102%
|
4MM
|
2
|
|
|
3
|
|
Voltaren Arthritis Pain Relief Gel
Voltaren
|
+64%
|
4MM
|
3
|
|
|
4
|
|
VapoCool - Vaporize That Cold
NyQuil
|
+44%
|
136MM
|
2
|
|
|
5
|
|
Sinex Saline
Sinex
|
+23%
|
90MM
|
3
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+571%
|
61MM
|
1
|
|
|
2
|
|
Girls Trip
Airbnb
|
+161%
|
48MM
|
2
|
+1
|
|
3
|
|
Kid Sized
Airbnb
|
+152%
|
151MM
|
2
|
-1
|
|
4
|
|
We Came To Play
Disney Cruise Line
|
+133%
|
12MM
|
2
|
|
|
5
|
|
Totally Free
VRBO
|
+123%
|
31MM
|
3
|
|
|
6
|
|
Where Magic Meets The Sea
Disney Cruise Line
|
+122%
|
23MM
|
6
|
|
|
7
|
|
Host ft Nick Saban
VRBO
|
+59%
|
160MM
|
7
|
|
|
8
|
|
Star-Go All In (Summer 2025)
Royal Caribbean Cruises
|
+33%
|
91MM
|
6
|
|
|
9
|
|
What's the Move (Win the Weekend)
Royal Caribbean Cruises
|
+27%
|
412MM
|
9
|
|
|
10
|
|
Star-Adventure on Repeat (V2)
Royal Caribbean Cruises
|
+22%
|
531MM
|
8
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Ask Xfinity - Free Unlimited Line, Google Pixel 9 On Us
Xfinity Mobile
|
+1463%
|
872K
|
1
|
|
|
2
|
|
Flying to Verizon (iPhone 16 Pro)
Verizon Wireless
|
+178%
|
77MM
|
2
|
|
|
3
|
|
Holiday - Any Phone, Any Condition (LTO. iPhone 16 Pro, iPad, Apple Watch - $2,000 Value)
Verizon Wireless
|
+108%
|
36MM
|
3
|
|
|
4
|
|
Holidays Black Friday - Any Phone, Any Condition (iPhone 16 Pro, iPad, Apple Watch)
Verizon Wireless
|
+88%
|
69MM
|
3
|
|
|
5
|
|
Holidays Black Friday - All Three on Us (Galaxy S24+, Watch 7, Tab S9 FE 5G.)
Verizon Wireless
|
+84%
|
24MM
|
4
|
|
|
6
|
|
Holidays - Any Phone, Any Condition (iPhone 16 Pro, iPad, Apple Watch)
Verizon Wireless
|
+79%
|
68MM
|
5
|
|
|
7
|
|
Holiday - Any Phone, Any Condition (Last Chance. iPhone 16 Pro, iPad, Apple Watch - $2,000 Value)
Verizon Wireless
|
+75%
|
15MM
|
7
|
New
|
|
8
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+52%
|
174MM
|
7
|
-1
|
|
9
|
|
Flying to Verizon - Apple Intelligence (iPhone 16 Pro)
Verizon Wireless
|
+47%
|
428MM
|
8
|
-1
|
|
10
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+29%
|
119MM
|
9
|
-1
|
Top Ad of the Week
TV Intel & Highlights
News and data coverage throughout the 2024 NFL Season.
A Cheeky Football Ad Isn't Enough for Today's CEO
CMOs invest heavily in increasingly ambitious creative to reach football’s massive TV audiences. But a funny or inspiring ad won’t be enough to satisfy today’s CEOs and CFOs; it needs to impact the bottom line.
Travis Kelce Effect Rewrites Playbook for NFL Kickoff Ads
According to television data and analytics firm EDO, Kelce’s ads for Campbell’s, DirecTV, and Pfizer in 2023 were 15%, 24%, and 27% more effective, respectively, than those brands’ ads without him.
2024 NFL Season Kicks Off, and Advertisers Rake in Results
Ads during NFL Week 1 games delivered 48 times more consumer engagement than the average primetime ad on broadcast and cable TV.
4 Things Every Marketer Should Know Ahead of 2024’s NFL Kickoff
EDO’s SVP, Head of Client Solutions Laura Grover breaks down four key trends for TV marketers as this year’s NFL season approaches.
NFL TV Outcomes Report 2023-2024 Season
To help advertisers better understand what's driving engagement for NFL investments, EDO analyzed every TV ad that ran during 2023-24 NFL programming.
NFL TV Advertising Delivers 36x More Engagement Than Primetime
The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.
Is your ad on the line?
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