The 2024-25
NFL Top Ads

Know the ads who are driving the ball all season long. EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the 2024-25 NFL Season. Each week, from Thursday to Monday Night Football, we rank the top ads here.

2024 NFL Season Top Ads

Our creative rankings span a wide range of categories, highlighting the top creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average engagement rate. The engagement rate reflects the ad's performance over the course of the season.

Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
We Roll Deep - Team Training ft Eli Manning (NFL Partnership) Toyota
23MM
1
2
Push the Button V2 (Lease 2024 Hummer EV Pickup 2x e4WD $849/mo) GMC
236MM
1
3
Santa Fe - The Drop Hyundai
31MM
3
4
Every Fan, Every Season ft Eli Manning (NFL Sponsor) Toyota
62MM
2
5
Polestar 3 - The Best Time of Day (Test Drive + $799 Lease Offer) Polestar
155MM
4
6
An American Love Story Volkswagen
43MM
6
7
Action Weather - Trucks (NFL Sponsor) Toyota
105MM
6
8
Range Rover Sport - Greatest Hits Range Rover
26MM
7
9
QX80 - Premonition Infiniti
95MM
8
10
2025 Kicks - Reinvent Yourself Nissan
45MM
9
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Man Could Use a Hand Taco Bell
14MM
1
2
Taste of KFC Deals: $10 Tuesdays KFC
36MM
2
3
Little Caesars Crazy Puffs Little Caesars
12MM
3
4
Real Fans Present Original and Spicy Honey Pepper Pimento Chicken Sandwich - Mike & Celia Chick-fil-A
16MM
4
5
Little Caesars Crazy Puffs Little Caesars
12MM
5
6
$20 Taste of KFC Deal: Legendary Ft. Deion Sanders KFC
105MM
4
7
Golf Course Ft. Davante Adams Taco Bell
42MM
5
8
$7 Double Meats Arby's
58MM
3
9
Your New Favorite Combo - Starting at $6.99 Pizza Hut
23MM
6
10
In-Home Taco Bell Ft. Davante Adams Taco Bell
87MM
10
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Bring the Flavor - Fresa Modelo
36MM
1
2
Game Time Twisted Tea
5MM
2
3
Mark of a Fighter - Mechanics Modelo
145MM
1
4
Easy to Sunday - Suit Up feat. Peyton Manning Bud Light
187MM
2
5
Mark of a Fighter - Truck Driver Modelo
83MM
3
6
Mark of a Fighter - Truck Driver Modelo
20MM
4
7
Glitch Coors Light
16MM
7
8
Mark of a Fighter - Mechanics Modelo
126MM
5
9
Rich and Full of Flavor Modelo
112MM
6
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
The Future of Soda Is Now Poppi
14MM
1
2
Lemon and Lime - Soda's Not a Dirty Word Poppi
31MM
2
3
Pepsi Zero Sugar Pepsi
24MM
2
4
Treatment You'll Actually Love Hims
123MM
3
5
Diet Dr Pepper Dr Pepper
19MM
4
6
Pepsi Zero Sugar Pepsi
62MM
5
7
Gillette Intimate Gillette
5MM
7
8
MMS_AMV M&M's
18MM
8
9
Pepsi Zero Sugar Pepsi
26MM
8
10
Pepsi Zero Sugar Pepsi
22MM
7
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Venture X Card - Once Upon a Farm (Airport Lounge) Capital One
6MM
1
2
Cafe Spotting Capital One
68MM
1
3
Venture X - Travel Capital One
20MM
2
4
Dad & Son - Dining Benefits, Gold Card American Express
20MM
4
5
Father & Son Business - Business Platinum American Express
16MM
5
6
Raise the Bar on Game Night (Cash Back on Dining) American Express
94MM
5
7
Cafe Spotting Capital One
32MM
6
8
Ladder Apple Card
74MM
8
9
A Vacation That Stays with You (Platinum Card) American Express
14MM
7
10
Venture Card - No Crying ft Jennifer Garner Capital One
13MM
9
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Pay Everywhere ft Will Ferrell PayPal
20MM
1
2
Credit Builder - Outsmart the System Credit Karma
232K
1
3
Bigger Yard Credit Karma
155K
3
4
Pay Everywhere ft Will Ferrell PayPal
275MM
3
5
Any Day Can Be Payday (MyPay) Chime Bank
56MM
4
6
Justin Herbert - Generational Support SoFi
20MM
6
7
Tax Break Up Intuit TurboTax
136MM
7
8
Justin Herbert - Childhood Dream SoFi
117MM
7
9
Pay Everywhere ft Will Ferrell (V2 - Lemonade Stand) PayPal
24MM
8
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Director feat. Sam Elliott and Rob Gronkowski (NFL) USAA
91MM
1
2
Director feat. Sam Elliott and Rob Gronkowski USAA
50MM
2
3
NIL Deals ft Deion Sanders, Nick Saban (ESPN CGD Sponsor) Aflac
16MM
3
4
State Farm Personal Price Plan State Farm
15MM
4
5
Moving In feat. Sam Elliott and Rob Gronkowski (NFL) USAA
20MM
4
6
Moving In feat. Sam Elliott and Rob Gronkowski (NFL) USAA
14MM
6
7
Guessing Game GEICO
21MM
5
8
Director feat. Sam Elliott and Rob Gronkowski USAA
16MM
6
9
Robbed Progressive Insurance
82MM
7
10
Nightmare State Farm
40MM
3
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Rules VRBO
20MM
1
2
We Came To Play Disney Cruise Line
12MM
2
3
Totally Free VRBO
31MM
2
4
Girls Trip Airbnb
24MM
3
5
Kid Sized Airbnb
26MM
4
6
UNI_BFZT United Airlines
16MM
6
7
No One Does Fun Like Carnival ft. Shaq Carnival Cruise Line
29MM
5
8
Ovation - Sailing From Los Angeles Royal Caribbean Cruises
12MM
8
9
Star-Go All In (Summer 2025) Royal Caribbean Cruises
41MM
6
10
Star-Adventure on Repeat (V2) Royal Caribbean Cruises
211MM
8
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Ask Xfinity - Free Unlimited Line, Google Pixel 9 On Us Xfinity Mobile
872K
1
2
Flying to Verizon (iPhone 16 Pro) V2 Verizon Wireless
43MM
2
3
Flying to Verizon (iPhone 16 Pro) Verizon Wireless
68MM
3
4
You Can't See It AT&T
18MM
4
5
Flying to Verizon (iPhone 16 Pro) Verizon Wireless
322MM
4
6
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht T-Mobile Wireless
174MM
5
7
Magenta Status - Take One ft. Patrick J. Adams, Gabriel Macht T-Mobile Wireless
22MM
6
8
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht T-Mobile Wireless
119MM
7

The Top Ad of the Week

Xfinity Mobile

Ask Xfinity - Free Unlimited Line, Google Pixel 9 On Us :30
Engagement Rate: 1603 Impressions: 872K Airings: 1

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