EDO’s Basketball Advertising Playbook — Read More in Adweek
Contact Us

Top NFL Ads 2025-26

Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.

See the top ads

The NFL is convergent TV's crown jewel. During the 2024-25 NFL regular season, ads were 19% more effective than the primetime average, with TV advertisers generating measurable outcomes across linear and streaming matchups. 
0 EST. SPEND
0 EST. IMPRESSIONS
0 MORE EFFECTIVE VS. PRIMETIME

Automotive

Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.

Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
BUD_DSO Bud Light
31MM
1
2
MIL_FTJ Miller Lite
116MM
1
3
BUD_DTK Bud Light
8MM
2
4
STE_EWN Stella Artois
53MM
1
5
BUD_DTE Bud Light
22MM
4
6
MIL_FVS Miller Lite
291MM
5
7
Michelob Ultra Zero Michelob Ultra
83MM
5
8
BUD_DTH Bud Light
8MM
7
9
Michelob Ultra Superior Light Beer Michelob Ultra
8MM
8
10
BUD_DTB Bud Light
699MM
9
1
Ella's Nashville Chase Bank
32MM
1
2
Steak Lover by Ella Langley - Sapphire Reserve Chase Bank
22MM
1
3
Cattle Concert by Ella Langley - Sapphire Reserve Chase Bank
25MM
2
4
Franklin by Ben Stiller - Sapphire Reserve Chase Bank
17MM
3
5
Nothing Like Platinum American Express
273MM
4
6
Nothing Like Platinum: Flying American Express
18MM
6
7
The Proposal by The Foster Sisters - Sapphire Reserve Chase Bank
52MM
6
8
Franklin by Ben Stiller - Sapphire Reserve Chase Bank
10MM
7
9
The Stranger by Ben Stiller - Sapphire Reserve Chase Bank
13MM
9
10
Burger by David Chang - Sapphire Reserve Chase Bank
53MM
6
1
Game Day (NFL Sponsor) Smirnoff
10MM
1
2
Secrets of Black Barrel Jameson
27MM
2
3
Starts Here Jack Daniel's
31MM
2
4
Innovation ft. Ben Schwartz Fireball Whisky
92MM
3
5
Whatever the Moment - Campfire On The Rocks Cocktails
11MM
4
6
Whiskey Desire Crown Royal
247MM
5
1
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson Lucid Motors Inc
16MM
1
2
Gravity - Driven ft. Timothée Chalamet & Larsen Thompson Lucid Motors Inc
16MM
2
3
KIA_ECG Kia
595K
3
4
Palisade Hybrid - Welcome to More (Throw Mud Around) Hyundai
47MM
3
5
Summer of Performance SE - Match Your Energy ($399/Mo. ADX Lease Offer) Acura
895K
4
6
Palisade Hybrid - Welcome to More Hyundai
169MM
5
7
2025 Black Friday SE - The Holidays Are Here BMW
567K
6
8
Ford F-150 Ford
4MM
7
9
Palisade Hybrid - Welcome to More (Celebrity Driver) Hyundai
38MM
7
10
Dear Friday (2025 Tacoma Double Cab SR5 $269/36 mo KBB Best Buy; Tundra 2.99% APR KBB Best Resale) Toyota
1MM
10
1
Spam Korean BBQ Flavored Spam
12MM
1
2
Support Group Inspire
25MM
1
3
GilletteLabs with Exfoliating Bar Razor Gillette
22MM
2
4
GilletteLabs with Exfoliating Bar Razor Gillette
8MM
3
5
Long Night Inspire
16MM
4
6
New Oreo Puffs Oreo
23MM
5
7
Crazy feat. Tony Hawk Liquid Death
16MM
6
8
Reese's Oreo Cup Reese's
15MM
7
9
GilletteLabs with Exfoliating Bar Razor Gillette
16MM
8
10
Red Bull Zero Red Bull
14MM
10
New
1
NEF_0CF Neffy
31MM
1
2
Number One Doctor Recommended Tylenol
100MM
1
3
Jeff's Sore Back ft Shaquille O'Neal Icy Hot
2MM
3
4
NEF_0BT Neffy
22MM
3
5
NyQuil Intense Flu Multi-Symptom NyQuil
20MM
4
6
Walgreens Flu Shot Walgreens
42MM
5
1
Steak Nuggets Arby's
23MM
1
2
Special-Edition Gold Sauce - Snack Wrap McDonald's
10MM
1
3
Value Is Back on the Menu McDonald's
131MM
1
+1
4
Holiday - Christmas Cups Starbucks
100MM
3
-1
5
Steak Nuggets - Favorite Steakhouse Arby's
270MM
2
6
Value Is Back on the Menu - Big Mac McDonald's
117MM
4
7
Holiday - Christmas Cups Starbucks
56MM
7
8
The Colonel Lived So We Could Chicken - Wings & Wedges KFC
124MM
6
9
Special-Edition Gold Sauce V2 McDonald's
38MM
7
10
Value Is Back on the Menu - Reset McDonald's
27MM
10
1
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton T-Mobile Wireless
16MM
1
2
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now) T-Mobile Wireless
20MM
2
3
Now the Best Network - Fishing ft. Marcello Hernandez T-Mobile Wireless
16MM
2
4
Ain't Our First Rodeo (Scoreboard) AT&T Wireless
120MM
4
5
Now the Best Network ft. Billy Bob Thornton T-Mobile Wireless
90MM
4
6
Ain't Our First Rodeo (Newspaper Dog) AT&T Wireless
13MM
6
7
Drip't Up ft. Kevin Hart (iPhone 17 Pro, iPad, Apple One) Verizon Wireless
15MM
5
8
Go Grande ft. Zoe Saldana (iPhone 17 Pro) T-Mobile Wireless
208MM
7
9
Now the Best Network ft. Billy Bob Thornton T-Mobile Wireless
200MM
8
10
Savings Zoe Go Grande ft. Zoe Saldana and Jeff Bridges (iPhone 17 Pro) T-Mobile Wireless
397MM
8
1
Josh Allen - MVP Knows MVP - Invest 3K SoFi
16MM
1
2
Josh Allen - MVP Knows MVP (Invest 3K) SoFi
41MM
2
3
Josh Allen - Fantasy Draft (Plus 3k) SoFi
23MM
3
4
Josh Allen - MVP Knows MVP - Invest 1K SoFi
21MM
4
5
The Talk Navy Federal Credit Union
18MM
3
6
Plates Apple
15MM
6
7
Josh Allen - Weight Room APY SoFi
22MM
7
8
NER_BTK NerdWallet
60MM
8
9
Josh Allen - MVP Knows MVP - Plus APY SoFi
10MM
9
10
Justin Herbert - Generational Support SoFi
29MM
4
1
Wore This USAA
16MM
1
2
Grandma Knows USAA
88MM
1
3
Play by Play NFL endcard ft. Rob Gronkowski USAA
23MM
3
4
Smart Play NFL endcard ft. Rob Gronkowski USAA
26MM
1
5
Salute to Service - Bootcamps USAA
16MM
5
6
Grandma Knows USAA
58MM
4
7
Trainor ft. Patrick Mahomes, Meghan Trainor State Farm
43MM
6
8
Play by Play NFL endcard ft. Rob Gronkowski USAA
16MM
7
9
Rings-I-Pronounce USAA
46MM
6
10
AFL_AAY Aflac
58MM
9
1
Universal Hotels & Resorts Universal Parks & Resorts
30MM
1
2
Premium Economy Seat ft Penelope Cruz Emirates Airlines
57MM
1
3
SOU_VKX Southwest Airlines
83MM
3
4
Rules ft Nick Saban - No Showers VRBO
42MM
3
5
HAR_JEZ Hard Rock Hotels & Casino
1MM
4
6
SOU_VKW Southwest Airlines
42MM
5
7
Say Hello (Black Friday Event) Celebrity Cruises
13MM
7
8
Little Hands: 50% Off Voyage Fare Disney Cruise Line
79MM
7
9
Host ft Nick Saban VRBO
41MM
8
10
CAR-0EZ Carnival Cruise Line
26MM
10
New

Last Updated: November 15, 2025