Top NFL Ads 2025-26
Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
Automotive
Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
STE_EWN
Stella Artois
|
+279%
|
16MM
|
1
|
|
|
2
|
|
BUD_DSO
Bud Light
|
+167%
|
31MM
|
2
|
|
|
3
|
|
MIL_FTJ
Miller Lite
|
+155%
|
116MM
|
1
|
|
|
4
|
|
BUD_DTK
Bud Light
|
+147%
|
8MM
|
2
|
|
|
5
|
|
MIL_FVS
Miller Lite
|
+120%
|
221MM
|
3
|
|
|
6
|
|
BUD_DTE
Bud Light
|
+112%
|
22MM
|
4
|
|
|
7
|
|
Michelob Ultra Zero
Michelob Ultra
|
+96%
|
56MM
|
5
|
|
|
8
|
|
Twisted Tea Hard Iced Tea Original
Twisted Tea
|
+86%
|
6MM
|
6
|
|
|
9
|
|
BUD_DTH
Bud Light
|
+84%
|
8MM
|
7
|
|
|
10
|
|
Michelob Ultra Superior Light Beer
Michelob Ultra
|
+62%
|
8MM
|
8
|
|
|
1
|
|
Ella's Nashville
Chase Bank
|
+414%
|
18MM
|
1
|
|
|
2
|
|
Steak Lover by Ella Langley - Sapphire Reserve
Chase Bank
|
+331%
|
22MM
|
1
|
|
|
3
|
|
Cattle Concert by Ella Langley - Sapphire Reserve
Chase Bank
|
+206%
|
25MM
|
2
|
|
|
4
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+131%
|
17MM
|
3
|
|
|
5
|
|
Nothing Like Platinum
American Express
|
+112%
|
273MM
|
4
|
|
|
6
|
|
The Proposal by The Foster Sisters - Sapphire Reserve
Chase Bank
|
+77%
|
52MM
|
6
|
+1
|
|
7
|
|
Nothing Like Platinum: Flying
American Express
|
+77%
|
18MM
|
7
|
+1
|
|
8
|
|
Burger by David Chang - Sapphire Reserve
Chase Bank
|
+70%
|
30MM
|
6
|
-2
|
|
9
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+68%
|
10MM
|
7
|
|
|
10
|
|
Venture X - Traveling ft. Jennifer Garner
Capital One
|
+36%
|
109MM
|
7
|
|
|
1
|
|
Game Day (NFL Sponsor)
Smirnoff
|
+159%
|
10MM
|
1
|
|
|
2
|
|
Starts Here
Jack Daniel's
|
+50%
|
10MM
|
2
|
|
|
3
|
|
Innovation ft. Ben Schwartz
Fireball Whisky
|
+29%
|
92MM
|
2
|
|
|
4
|
|
Whatever the Moment - Campfire
On The Rocks Cocktails
|
+14%
|
11MM
|
3
|
|
|
5
|
|
Smooth
Jameson
|
+5%
|
117MM
|
3
|
|
|
6
|
|
Whiskey Desire
Crown Royal
|
+0%
|
241MM
|
4
|
|
|
1
|
|
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+1199%
|
16MM
|
1
|
|
|
2
|
|
Gravity - Driven ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+575%
|
16MM
|
2
|
|
|
3
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around)
Hyundai
|
+439%
|
47MM
|
3
|
|
|
4
|
|
Summer of Performance SE - Match Your Energy ($399/Mo. ADX Lease Offer)
Acura
|
+431%
|
895K
|
4
|
|
|
5
|
|
Palisade Hybrid - Welcome to More
Hyundai
|
+339%
|
169MM
|
5
|
|
|
6
|
|
2025 Black Friday SE - The Holidays Are Here
BMW
|
+281%
|
567K
|
6
|
|
|
7
|
|
ADX - Match Your Energy
Acura
|
+230%
|
22MM
|
6
|
|
|
8
|
|
Ford F-150
Ford
|
+228%
|
4MM
|
7
|
|
|
9
|
|
Palisade Hybrid - Welcome to More (Celebrity Driver)
Hyundai
|
+208%
|
38MM
|
7
|
|
|
10
|
|
Dear Friday (2025 Tacoma Double Cab SR5 $269/36 mo KBB Best Buy; Tundra 2.99% APR KBB Best Resale)
Toyota
|
+185%
|
1MM
|
10
|
|
|
1
|
|
Spam Korean BBQ Flavored
Spam
|
+1996%
|
12MM
|
1
|
|
|
2
|
|
Support Group
Inspire
|
+1386%
|
25MM
|
1
|
|
|
3
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+1161%
|
22MM
|
2
|
|
|
4
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+980%
|
8MM
|
3
|
|
|
5
|
|
Long Night
Inspire
|
+534%
|
16MM
|
4
|
|
|
6
|
|
New Oreo Puffs
Oreo
|
+474%
|
23MM
|
5
|
|
|
7
|
|
Crazy feat. Tony Hawk
Liquid Death
|
+469%
|
16MM
|
6
|
|
|
8
|
|
Reese's Oreo Cup
Reese's
|
+397%
|
15MM
|
7
|
|
|
9
|
|
Red Bull Zero
Red Bull
|
+326%
|
12MM
|
9
|
New
|
|
10
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+307%
|
16MM
|
9
|
-1
|
|
1
|
|
NEF_0CF
Neffy
|
+204%
|
31MM
|
1
|
|
|
2
|
|
Number One Doctor Recommended
Tylenol
|
+53%
|
100MM
|
1
|
|
|
3
|
|
NEF_0BT
Neffy
|
+20%
|
22MM
|
2
|
|
|
4
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+18%
|
20MM
|
3
|
|
|
5
|
|
Vicks VapoStick
Vicks
|
+9%
|
8MM
|
4
|
|
|
6
|
|
Walgreens Flu Shot
Walgreens
|
+3%
|
42MM
|
5
|
|
|
1
|
|
Value Is Back on the Menu - Reset
McDonald's
|
+261%
|
12MM
|
1
|
New
|
|
2
|
|
Steak Nuggets
Arby's
|
+245%
|
23MM
|
1
|
-1
|
|
3
|
|
Holiday - Christmas Cups
Starbucks
|
+245%
|
12MM
|
3
|
New
|
|
4
|
|
Special-Edition Gold Sauce - Snack Wrap
McDonald's
|
+166%
|
10MM
|
2
|
-2
|
|
5
|
|
Cantina Chicken Menu
Taco Bell
|
+163%
|
8MM
|
3
|
-2
|
|
6
|
|
Steak Nuggets - Favorite Steakhouse
Arby's
|
+139%
|
191MM
|
4
|
-2
|
|
7
|
|
Value Is Back on the Menu
McDonald's
|
+139%
|
131MM
|
5
|
-2
|
|
8
|
|
Value Is Back on the Menu - Big Mac
McDonald's
|
+134%
|
117MM
|
6
|
-2
|
|
9
|
|
The Colonel Lived So We Could Chicken - Wings & Wedges
KFC
|
+126%
|
124MM
|
7
|
-2
|
|
10
|
|
Special-Edition Gold Sauce V2
McDonald's
|
+118%
|
38MM
|
8
|
-2
|
|
1
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+412%
|
16MM
|
1
|
|
|
2
|
|
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now)
T-Mobile Wireless
|
+237%
|
20MM
|
2
|
|
|
3
|
|
Now the Best Network - Fishing ft. Marcello Hernandez
T-Mobile Wireless
|
+216%
|
16MM
|
2
|
|
|
4
|
|
Ain't Our First Rodeo (Scoreboard)
AT&T Wireless
|
+205%
|
120MM
|
4
|
|
|
5
|
|
Ain't Our First Rodeo (Newspaper Dog)
AT&T Wireless
|
+109%
|
13MM
|
5
|
|
|
6
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+97%
|
106MM
|
5
|
|
|
7
|
|
Drip't Up ft. Kevin Hart (iPhone 17 Pro, iPad, Apple One)
Verizon Wireless
|
+74%
|
15MM
|
5
|
|
|
8
|
|
Go Grande ft. Zoe Saldana (iPhone 17 Pro)
T-Mobile Wireless
|
+52%
|
208MM
|
7
|
|
|
9
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+33%
|
187MM
|
8
|
|
|
10
|
|
Savings Zoe Go Grande ft. Zoe Saldana and Jeff Bridges (iPhone 17 Pro)
T-Mobile Wireless
|
+17%
|
397MM
|
8
|
|
|
1
|
|
Josh Allen - MVP Knows MVP - Invest 3K
SoFi
|
+570%
|
16MM
|
1
|
|
|
2
|
|
Josh Allen - MVP Knows MVP (Invest 3K)
SoFi
|
+514%
|
41MM
|
2
|
|
|
3
|
|
Josh Allen - Fantasy Draft (Plus 3k)
SoFi
|
+370%
|
23MM
|
3
|
|
|
4
|
|
Justin Herbert - Generational Support
SoFi
|
+315%
|
10MM
|
2
|
|
|
5
|
|
The Talk
Navy Federal Credit Union
|
+239%
|
18MM
|
3
|
|
|
6
|
|
Plates
Apple
|
+196%
|
15MM
|
6
|
|
|
7
|
|
Josh Allen - Weight Room APY
SoFi
|
+179%
|
22MM
|
7
|
|
|
8
|
|
NER_BTK
NerdWallet
|
+123%
|
60MM
|
8
|
|
|
9
|
|
Josh Allen - MVP Knows MVP - Plus APY
SoFi
|
+123%
|
10MM
|
9
|
|
|
10
|
|
Josh Allen - Fantasy Draft (4.50% APY)
SoFi
|
+111%
|
51MM
|
9
|
|
|
1
|
|
Grandma Knows
USAA
|
+698%
|
67MM
|
1
|
|
|
2
|
|
Wore This
USAA
|
+615%
|
16MM
|
2
|
|
|
3
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+535%
|
23MM
|
3
|
|
|
4
|
|
Salute to Service - Bootcamps
USAA
|
+267%
|
16MM
|
4
|
|
|
5
|
|
Smart Play NFL endcard ft. Rob Gronkowski
USAA
|
+265%
|
26MM
|
4
|
|
|
6
|
|
Rings-I-Pronounce
USAA
|
+241%
|
23MM
|
5
|
|
|
7
|
|
Trainor ft. Patrick Mahomes, Meghan Trainor
State Farm
|
+224%
|
43MM
|
6
|
|
|
8
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+206%
|
16MM
|
7
|
|
|
9
|
|
AFL_AAY
Aflac
|
+155%
|
45MM
|
8
|
|
|
10
|
|
Dog Park - Pet Insurance
Progressive Insurance
|
+137%
|
81MM
|
9
|
|
|
1
|
|
Universal Hotels & Resorts
Universal Parks & Resorts
|
+679%
|
30MM
|
1
|
|
|
2
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+399%
|
57MM
|
1
|
|
|
3
|
|
SOU_VKX
Southwest Airlines
|
+179%
|
83MM
|
3
|
|
|
4
|
|
HAR_JEZ
Hard Rock Hotels & Casino
|
+174%
|
567K
|
4
|
|
|
5
|
|
Rules ft Nick Saban - No Showers
VRBO
|
+166%
|
42MM
|
4
|
|
|
6
|
|
SOU_VKW
Southwest Airlines
|
+142%
|
42MM
|
5
|
|
|
7
|
|
Little Hands: 50% Off Voyage Fare
Disney Cruise Line
|
+115%
|
66MM
|
6
|
|
|
8
|
|
Host ft Nick Saban
VRBO
|
+78%
|
41MM
|
7
|
|
|
9
|
|
Stay Grounded
Airbnb
|
+49%
|
55MM
|
8
|
|
|
10
|
|
CAR_AHKY
Carnival Cruise Line
|
+35%
|
16MM
|
9
|
|
Last Updated: November 8, 2025
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