Top NFL Ads 2025-26
Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
Automotive
Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
BUD_DRX
Bud Light
|
+94%
|
42MM
|
1
|
|
|
2
|
|
Splash
Twisted Tea
|
+42%
|
8MM
|
2
|
+1
|
|
3
|
|
Pacifico Clara
Pacifico Brewery
|
+28%
|
7MM
|
2
|
-1
|
|
1
|
|
Salon ft. Jennifer Coolidge V2
Discover
|
+58%
|
7MM
|
1
|
|
|
1
|
|
Meet Julia
Jameson
|
+160%
|
3MM
|
1
|
New
|
|
2
|
|
Smooth
Jameson
|
+24%
|
3MM
|
2
|
New
|
|
1
|
|
2025 Expedition - Carry
Ford
|
+225%
|
6MM
|
1
|
|
|
2
|
|
Getaway Sales Event - Lawyer (0% APR Santa Fe)
Hyundai
|
+43%
|
6MM
|
2
|
+1
|
|
3
|
|
Garage Fantasy Team ft Jordan Love, Puka Nacua (NFL Partner)
Toyota
|
+34%
|
16MM
|
3
|
+2
|
|
4
|
|
2025 Golden Opportunity SE - Transports You
Lexus
|
+22%
|
25MM
|
4
|
+2
|
|
5
|
|
2025 Golden Opportunity SE - Welcome
Lexus
|
+18%
|
20MM
|
2
|
-3
|
|
6
|
|
2025 Golden Opportunity SE - Priority
Lexus
|
+16%
|
21MM
|
4
|
-2
|
|
7
|
|
Getaway Sales Event - Therapist (0% APR Santa Fe)
Hyundai
|
+7%
|
6MM
|
7
|
New
|
|
1
|
|
Dr Pepper Blackberry
Dr Pepper
|
+491%
|
5MM
|
1
|
New
|
|
2
|
|
Reese's Chocolate Lava
Reese's
|
+201%
|
5MM
|
2
|
New
|
|
3
|
|
Reese's Chocolate Lava
Reese's
|
+195%
|
5MM
|
3
|
New
|
|
4
|
|
Old Spice NFL Collection
Old Spice
|
+189%
|
2MM
|
1
|
-3
|
|
5
|
|
Listening to Your Stomach
Reese's
|
+183%
|
2MM
|
2
|
-3
|
|
6
|
|
Old Spice Superman (2025) Bundle
Old Spice
|
+175%
|
186K
|
3
|
-3
|
|
7
|
|
Gatorade Cool Blue
Gatorade
|
+132%
|
22MM
|
7
|
New
|
|
8
|
|
RED_GVM
Red Bull
|
+108%
|
2MM
|
8
|
New
|
|
9
|
|
RED_HCC
Red Bull
|
+81%
|
8MM
|
9
|
New
|
|
10
|
|
Halfway
Reese's
|
+43%
|
2MM
|
4
|
-6
|
|
1
|
|
Kickboxing
Advil
|
+28%
|
14MM
|
1
|
+7
|
|
1
|
|
From a Taco Place
Taco Bell
|
+256%
|
2MM
|
1
|
New
|
|
2
|
|
$5 $7 and $9 Luxe Cravings Boxes V3
Taco Bell
|
+171%
|
2MM
|
1
|
-1
|
|
3
|
|
Celebrities Don't Rule the Menu: BBQ Brisket Whopper V2
Burger King
|
+144%
|
5MM
|
3
|
New
|
|
4
|
|
$3 Steak Burritos
Taco Bell
|
+117%
|
12MM
|
4
|
New
|
|
5
|
|
All About Pickles
Sonic Drive-In
|
+108%
|
3MM
|
5
|
New
|
|
6
|
|
Celebrities Don't Rule the Menu: BBQ Brisket Whopper
Burger King
|
+100%
|
5MM
|
6
|
New
|
|
7
|
|
$5 $7 and $9 Luxe Cravings Boxes V3
Taco Bell
|
+99%
|
7MM
|
2
|
-5
|
|
8
|
|
Snack Hour
Sonic Drive-In
|
+94%
|
3MM
|
8
|
New
|
|
9
|
|
Taco Bell Crispy Chicken Tacos
Taco Bell
|
+41%
|
2MM
|
4
|
-5
|
|
10
|
|
$5 $7 and $9 Luxe Cravings Boxes V4
Taco Bell
|
+27%
|
5MM
|
10
|
New
|
|
1
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+147%
|
340K
|
1
|
|
|
2
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+59%
|
12MM
|
2
|
+1
|
|
3
|
|
Glow Up ft. Lindsay Lohan (Samsung Galaxy S25+)
Verizon Wireless
|
+55%
|
6MM
|
2
|
-1
|
|
1
|
|
All Your Ambitions - Debt Con (New Music)
SoFi
|
+444%
|
2MM
|
1
|
|
|
2
|
|
All Your Ambitions HL - RTB List + VO (New Music)
SoFi
|
+272%
|
2MM
|
2
|
|
|
3
|
|
All Your Ambitions PL - One RTB (New Music)
SoFi
|
+161%
|
2MM
|
3
|
|
|
4
|
|
Card Lock
Chase Bank
|
+149%
|
2MM
|
4
|
|
|
5
|
|
Jayson Tatum GA Narrating the Future
SoFi
|
+70%
|
2MM
|
5
|
|
|
6
|
|
All Your Ambitions HL - RTB List + VO (New Music)
SoFi
|
+60%
|
2MM
|
6
|
|
|
7
|
|
Open Doors: Fishing - Wealth Management
Fidelity Investments
|
+44%
|
2MM
|
7
|
|
|
8
|
|
AMA Chelsea - PL Debt Con (Revised Endcard - Phone)
SoFi
|
+41%
|
2MM
|
8
|
|
|
9
|
|
All Your Ambitions - Home Reno (New Music)
SoFi
|
+2%
|
4MM
|
9
|
New
|
|
1
|
|
Grandma Knows
USAA
|
+300%
|
11MM
|
1
|
+1
|
|
2
|
|
Grandma Knows
USAA
|
+230%
|
2MM
|
2
|
+1
|
|
3
|
|
Wore This
USAA
|
+228%
|
2MM
|
3
|
+1
|
|
4
|
|
Wore This
USAA
|
+187%
|
8MM
|
1
|
-3
|
|
5
|
|
Dr. Rick - Boundaries
Progressive Insurance
|
+173%
|
1MM
|
5
|
New
|
|
6
|
|
Calling Mom
USAA
|
+71%
|
6MM
|
5
|
-1
|
|
7
|
|
Calling Mom
USAA
|
+38%
|
2MM
|
6
|
-1
|
|
8
|
|
Bag Check
GEICO
|
+27%
|
5MM
|
8
|
New
|
|
9
|
|
Dr. Rick - Picture
Progressive Insurance
|
+18%
|
4MM
|
9
|
New
|
|
10
|
|
Bundle and Save
State Farm
|
+13%
|
9MM
|
7
|
-3
|
|
1
|
|
Travel - The Grand Adventure
Airbnb
|
+106%
|
9MM
|
1
|
+2
|
|
2
|
|
Sandals Caribbean
Sandals Resorts International
|
+91%
|
6MM
|
1
|
-1
|
|
3
|
|
Marriott Bonvoy
Marriott
|
+12%
|
15MM
|
2
|
-1
|
Dig Deeper
Adweek: NFL Ads Are Huge — Especially on Streaming
Know What Works on the Gridiron with EDO's NFL TV Outcomes Report
Sales Attribution Doesn't Work in TV. Here's The Measurement That Does.
Context is King: Creative Strategy for a Streaming-First World
See the Top Ads of H1 2025 — Across All Major Categories
