Top NFL Ads 2025-26
Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
Automotive
Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
BUD_DSO
Bud Light
|
+191%
|
31MM
|
1
|
+1
|
|
2
|
|
STE_EWN
Stella Artois
|
+161%
|
77MM
|
1
|
-1
|
|
3
|
|
MIL_FTJ
Miller Lite
|
+157%
|
116MM
|
1
|
|
|
4
|
|
BUD_DTK
Bud Light
|
+149%
|
8MM
|
2
|
|
|
5
|
|
BUD_DTE
Bud Light
|
+113%
|
22MM
|
4
|
|
|
6
|
|
BUD_DTH
Bud Light
|
+85%
|
8MM
|
5
|
+2
|
|
7
|
|
Michelob Ultra Zero
Michelob Ultra
|
+84%
|
106MM
|
5
|
|
|
8
|
|
MIL_FVS
Miller Lite
|
+70%
|
287MM
|
6
|
-2
|
|
9
|
|
Michelob Ultra Superior Light Beer
Michelob Ultra
|
+63%
|
8MM
|
8
|
|
|
10
|
|
David and Dave
Stella Artois
|
+33%
|
34MM
|
9
|
New
|
|
1
|
|
Steak Lover by Ella Langley - Sapphire Reserve
Chase Bank
|
+400%
|
22MM
|
1
|
|
|
2
|
|
Ella's Nashville
Chase Bank
|
+398%
|
32MM
|
1
|
|
|
3
|
|
Cattle Concert by Ella Langley - Sapphire Reserve
Chase Bank
|
+236%
|
25MM
|
2
|
|
|
4
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+155%
|
17MM
|
3
|
|
|
5
|
|
The Stranger by Ben Stiller - Sapphire Reserve
Chase Bank
|
+139%
|
13MM
|
5
|
|
|
6
|
|
Nothing Like Platinum
American Express
|
+128%
|
296MM
|
5
|
|
|
7
|
|
The Proposal by The Foster Sisters - Sapphire Reserve
Chase Bank
|
+95%
|
52MM
|
6
|
|
|
8
|
|
Nothing Like Platinum: Flying
American Express
|
+95%
|
18MM
|
8
|
|
|
9
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+93%
|
10MM
|
7
|
|
|
10
|
|
Burger by David Chang - Sapphire Reserve
Chase Bank
|
+62%
|
53MM
|
6
|
|
|
1
|
|
Game Day (NFL Sponsor)
Smirnoff
|
+154%
|
10MM
|
1
|
|
|
2
|
|
Secrets of Black Barrel
Jameson
|
+70%
|
45MM
|
2
|
|
|
3
|
|
Innovation ft. Ben Schwartz
Fireball Whisky
|
+30%
|
92MM
|
2
|
+1
|
|
4
|
|
Jim Beam Pineapple
Jim Beam
|
+28%
|
6MM
|
4
|
New
|
|
5
|
|
Whatever the Moment - Campfire
On The Rocks Cocktails
|
+12%
|
11MM
|
4
|
|
|
6
|
|
Whiskey Desire
Crown Royal
|
+5%
|
247MM
|
5
|
|
|
1
|
|
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+1255%
|
16MM
|
1
|
|
|
2
|
|
Gravity - Driven ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+604%
|
16MM
|
2
|
|
|
3
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around)
Hyundai
|
+462%
|
47MM
|
3
|
|
|
4
|
|
Summer of Performance SE - Match Your Energy ($399/Mo. ADX Lease Offer)
Acura
|
+454%
|
895K
|
4
|
|
|
5
|
|
Season of New Traditions SE (0.9% APR/$750 Bonus Cash Sorento, Sportage, & Telluride Offers)
Kia
|
+435%
|
595K
|
5
|
|
|
6
|
|
Palisade Hybrid - Welcome to More
Hyundai
|
+357%
|
169MM
|
5
|
|
|
7
|
|
2025 Black Friday SE - The Holidays Are Here
BMW
|
+292%
|
567K
|
6
|
|
|
8
|
|
Look Closely ($319/36 Months)
Ford
|
+243%
|
4MM
|
7
|
|
|
9
|
|
Palisade Hybrid - Welcome to More (Celebrity Driver)
Hyundai
|
+221%
|
38MM
|
7
|
|
|
10
|
|
Dear Friday (2025 Tacoma Double Cab SR5 $269/36 mo KBB Best Buy; Tundra 2.99% APR KBB Best Resale)
Toyota
|
+189%
|
1MM
|
10
|
|
|
1
|
|
Spam Korean BBQ Flavored
Spam
|
+2009%
|
12MM
|
1
|
|
|
2
|
|
Support Group
Inspire
|
+1397%
|
25MM
|
1
|
|
|
3
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+1176%
|
22MM
|
2
|
|
|
4
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+993%
|
8MM
|
3
|
|
|
5
|
|
Long Night
Inspire
|
+541%
|
16MM
|
4
|
|
|
6
|
|
New Oreo Puffs
Oreo
|
+481%
|
23MM
|
5
|
|
|
7
|
|
Crazy feat. Tony Hawk
Liquid Death
|
+476%
|
16MM
|
6
|
|
|
8
|
|
Reese's Oreo Cup
Reese's
|
+403%
|
15MM
|
7
|
|
|
9
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+308%
|
16MM
|
8
|
|
|
10
|
|
Reese's Oreo Cup
Reese's
|
+304%
|
4MM
|
9
|
|
|
1
|
|
NEF_0CF
Neffy
|
+280%
|
31MM
|
1
|
|
|
2
|
|
NEF_0BT
Neffy
|
+47%
|
22MM
|
2
|
+1
|
|
3
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+44%
|
20MM
|
2
|
+1
|
|
4
|
|
Number One Doctor Recommended
Tylenol
|
+31%
|
143MM
|
2
|
-2
|
|
5
|
|
Vicks VapoStick
Vicks
|
+29%
|
8MM
|
4
|
|
|
6
|
|
Walgreens Flu Shot
Walgreens
|
+27%
|
42MM
|
5
|
|
|
7
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+13%
|
47MM
|
6
|
New
|
|
1
|
|
Steak Nuggets
Arby's
|
+250%
|
23MM
|
1
|
|
|
2
|
|
Special-Edition Gold Sauce - Snack Wrap
McDonald's
|
+170%
|
10MM
|
1
|
+1
|
|
3
|
|
Holiday - Christmas Cups
Starbucks
|
+152%
|
56MM
|
3
|
+1
|
|
4
|
|
Value Is Back on the Menu
McDonald's
|
+142%
|
131MM
|
3
|
+1
|
|
5
|
|
Value Is Back on the Menu - Big Mac
McDonald's
|
+138%
|
117MM
|
4
|
+1
|
|
6
|
|
The Colonel Lived So We Could Chicken - Wings & Wedges
KFC
|
+130%
|
124MM
|
5
|
+1
|
|
7
|
|
Special-Edition Gold Sauce V2
McDonald's
|
+122%
|
38MM
|
6
|
+1
|
|
8
|
|
Steak Nuggets - Favorite Steakhouse
Arby's
|
+119%
|
292MM
|
5
|
+1
|
|
9
|
|
Triple Treat Box Starting at $19.99 - Unwrap the Season
Pizza Hut
|
+112%
|
13MM
|
9
|
New
|
|
10
|
|
Cantina Chicken Menu
Taco Bell
|
+99%
|
19MM
|
9
|
New
|
|
1
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+420%
|
16MM
|
1
|
|
|
2
|
|
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now)
T-Mobile Wireless
|
+243%
|
20MM
|
2
|
|
|
3
|
|
Now the Best Network - Fishing ft. Marcello Hernandez
T-Mobile Wireless
|
+221%
|
16MM
|
2
|
|
|
4
|
|
Ain't Our First Rodeo (Scoreboard)
AT&T Wireless
|
+195%
|
144MM
|
4
|
|
|
5
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+117%
|
90MM
|
4
|
|
|
6
|
|
Ain't Our First Rodeo (Newspaper Dog)
AT&T Wireless
|
+112%
|
13MM
|
6
|
|
|
7
|
|
Things Change ft. Billy Bob Thornton
T-Mobile Wireless
|
+78%
|
85MM
|
7
|
New
|
|
8
|
|
Drip't Up ft. Kevin Hart (iPhone 17 Pro, iPad, Apple One)
Verizon Wireless
|
+77%
|
15MM
|
7
|
-1
|
|
9
|
|
Go Grande ft. Zoe Saldana (iPhone 17 Pro)
T-Mobile Wireless
|
+54%
|
208MM
|
8
|
-1
|
|
10
|
|
Elf ft. Kevin Hart (iPhone 17 Pro, iPad, Apple Watch)
Verizon Wireless
|
+54%
|
19MM
|
10
|
New
|
|
1
|
|
Josh Allen - MVP Knows MVP - Invest 3K
SoFi
|
+595%
|
16MM
|
1
|
|
|
2
|
|
Josh Allen - MVP Knows MVP (Invest 3K)
SoFi
|
+535%
|
41MM
|
2
|
|
|
3
|
|
Josh Allen - Fantasy Draft (Plus 3k)
SoFi
|
+387%
|
23MM
|
3
|
|
|
4
|
|
Josh Allen - MVP Knows MVP - Invest 1K
SoFi
|
+331%
|
21MM
|
4
|
|
|
5
|
|
The Talk
Navy Federal Credit Union
|
+252%
|
18MM
|
3
|
|
|
6
|
|
Plates
Apple
|
+207%
|
15MM
|
6
|
|
|
7
|
|
Josh Allen - Weight Room APY
SoFi
|
+188%
|
22MM
|
7
|
|
|
8
|
|
NER_BTK
NerdWallet
|
+131%
|
60MM
|
8
|
|
|
9
|
|
Josh Allen - MVP Knows MVP - Plus APY
SoFi
|
+126%
|
10MM
|
9
|
|
|
10
|
|
Justin Herbert - Generational Support
SoFi
|
+122%
|
29MM
|
4
|
|
|
1
|
|
Grandma Knows
USAA
|
+569%
|
88MM
|
1
|
+1
|
|
2
|
|
Wore This
USAA
|
+565%
|
40MM
|
1
|
-1
|
|
3
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+552%
|
23MM
|
3
|
|
|
4
|
|
Grandma Knows
USAA
|
+357%
|
78MM
|
4
|
|
|
5
|
|
Smart Play NFL endcard ft. Rob Gronkowski
USAA
|
+275%
|
26MM
|
4
|
|
|
6
|
|
Salute to Service - Bootcamps
USAA
|
+273%
|
16MM
|
5
|
|
|
7
|
|
Wore This
USAA
|
+272%
|
19MM
|
7
|
New
|
|
8
|
|
Trainor ft. Patrick Mahomes, Meghan Trainor
State Farm
|
+233%
|
43MM
|
7
|
-1
|
|
9
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+215%
|
16MM
|
8
|
-1
|
|
10
|
|
Rings-I-Pronounce
USAA
|
+211%
|
26MM
|
9
|
-1
|
|
1
|
|
Universal Hotels & Resorts
Universal Parks & Resorts
|
+718%
|
30MM
|
1
|
|
|
2
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+424%
|
57MM
|
1
|
|
|
3
|
|
EMI_ALC
Emirates Airlines
|
+365%
|
19MM
|
3
|
New
|
|
4
|
|
SOU_VKX
Southwest Airlines
|
+193%
|
83MM
|
3
|
-1
|
|
5
|
|
Rules ft Nick Saban - No Showers
VRBO
|
+179%
|
42MM
|
4
|
-1
|
|
6
|
|
Nothing Comes Close V3 (Black Friday Event)
Celebrity Cruises
|
+169%
|
7MM
|
6
|
|
|
7
|
|
SOU_VKW
Southwest Airlines
|
+154%
|
42MM
|
6
|
|
|
8
|
|
Little Hands: 50% Off Voyage Fare
Disney Cruise Line
|
+126%
|
66MM
|
7
|
|
|
9
|
|
Host ft Nick Saban
VRBO
|
+87%
|
41MM
|
8
|
|
|
10
|
|
Say Hello (Black Friday Event)
Celebrity Cruises
|
+62%
|
16MM
|
10
|
|
Last Updated: November 19, 2025
Dig Deeper
Adweek: NFL Ads Are Huge — Especially on Streaming
Know What Works on the Gridiron with EDO's NFL TV Outcomes Report
Sales Attribution Doesn't Work in TV. Here's The Measurement That Does.
Context is King: Creative Strategy for a Streaming-First World
See the Top Ads of H1 2025 — Across All Major Categories
