Top NFL Ads 2025-26
Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
Automotive
Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Palm Tree Christmas
Corona
|
+231%
|
119MM
|
1
|
|
|
2
|
|
Where's the Beer Guy?
Bud Light
|
+179%
|
31MM
|
1
|
|
|
3
|
|
STE_EWN
Stella Artois
|
+175%
|
134MM
|
2
|
|
|
4
|
|
MIL_FTJ
Miller Lite
|
+145%
|
116MM
|
3
|
|
|
5
|
|
Pacifico Clara
Pacifico Brewery
|
+104%
|
2MM
|
5
|
|
|
6
|
|
MIL_FVS
Miller Lite
|
+96%
|
340MM
|
4
|
|
|
7
|
|
Michelob Ultra Zero
Michelob Ultra
|
+77%
|
203MM
|
5
|
|
|
8
|
|
Michelob Ultra Superior Light Beer
Michelob Ultra
|
+56%
|
8MM
|
7
|
|
|
9
|
|
Working On A Sunday feat. Peyton Manning
Bud Light
|
+25%
|
1054MM
|
8
|
|
|
10
|
|
Omaha!! feat. Peyton Manning
Bud Light
|
+14%
|
475MM
|
9
|
|
|
1
|
|
Steak Lover by Ella Langley - Sapphire Reserve
Chase Bank
|
+358%
|
22MM
|
1
|
|
|
2
|
|
Ella's Nashville
Chase Bank
|
+336%
|
53MM
|
1
|
|
|
3
|
|
Greased Lightnin' ft. John Travolta
Capital One
|
+302%
|
84MM
|
3
|
|
|
4
|
|
Greased Lightnin' ft. John Travolta
Capital One
|
+280%
|
107MM
|
4
|
|
|
5
|
|
Cattle Concert by Ella Langley - Sapphire Reserve
Chase Bank
|
+223%
|
25MM
|
4
|
|
|
6
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+141%
|
17MM
|
5
|
|
|
7
|
|
The Stranger by Ben Stiller - Sapphire Reserve
Chase Bank
|
+125%
|
13MM
|
6
|
|
|
8
|
|
Staycation by The Foster Sisters - Sapphire Reserve
Chase Bank
|
+123%
|
15MM
|
8
|
|
|
9
|
|
Nothing Like Platinum
American Express
|
+122%
|
353MM
|
7
|
|
|
10
|
|
The Proposal by The Foster Sisters - Sapphire Reserve
Chase Bank
|
+83%
|
52MM
|
8
|
|
|
1
|
|
White Russian
Cutwater Spirits
|
+258%
|
99MM
|
1
|
|
|
2
|
|
Game Day (NFL Sponsor)
Smirnoff
|
+60%
|
10MM
|
1
|
|
|
3
|
|
CRO_EFG
Crown Royal
|
+50%
|
263MM
|
3
|
|
|
4
|
|
CUT_0KO
Cutwater Spirits
|
+11%
|
48MM
|
4
|
|
|
5
|
|
Secrets of Black Barrel
Jameson
|
+11%
|
45MM
|
4
|
|
|
6
|
|
Whiskey Desire
Crown Royal
|
+8%
|
131MM
|
5
|
|
|
1
|
|
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+1340%
|
16MM
|
1
|
|
|
2
|
|
Gravity - Driven ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+631%
|
16MM
|
2
|
|
|
3
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around)
Hyundai
|
+497%
|
47MM
|
2
|
|
|
4
|
|
Season of New Traditions SE (0.9% APR/$750 Bonus Cash Sorento, Sportage, & Telluride Offers)
Kia
|
+479%
|
595K
|
4
|
|
|
5
|
|
Summer of Performance SE - Match Your Energy ($399/Mo. ADX Lease Offer)
Acura
|
+477%
|
895K
|
4
|
|
|
6
|
|
Palisade Hybrid - Welcome to More
Hyundai
|
+368%
|
169MM
|
5
|
|
|
7
|
|
2025 Black Friday SE - The Holidays Are Here
BMW
|
+328%
|
567K
|
6
|
|
|
8
|
|
Look Closely ($319/36 Months)
Ford
|
+264%
|
4MM
|
7
|
|
|
9
|
|
Dear Friday (2025 Tacoma Double Cab SR5 $269/36 mo KBB Best Buy; Tundra 2.99% APR KBB Best Resale)
Toyota
|
+213%
|
1MM
|
9
|
|
|
10
|
|
Palisade Hybrid - Welcome to More (Absurd Obstacles)
Hyundai
|
+205%
|
117MM
|
9
|
|
|
1
|
|
Spam Korean BBQ Flavored
Spam
|
+2118%
|
12MM
|
1
|
|
|
2
|
|
Pepsi Prebiotic Cola
Pepsi
|
+2094%
|
16MM
|
2
|
|
|
3
|
|
Support Group
Inspire
|
+1474%
|
25MM
|
2
|
|
|
4
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+1243%
|
22MM
|
3
|
|
|
5
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+1051%
|
8MM
|
4
|
|
|
6
|
|
Long Night
Inspire
|
+571%
|
16MM
|
5
|
|
|
7
|
|
New Oreo Puffs
Oreo
|
+512%
|
23MM
|
6
|
|
|
8
|
|
Crazy feat. Tony Hawk
Liquid Death
|
+506%
|
16MM
|
7
|
|
|
9
|
|
Reese's Oreo Cup
Reese's
|
+429%
|
15MM
|
8
|
|
|
10
|
|
Hershey's Kisses - Holiday Bells
Hershey's
|
+335%
|
16MM
|
10
|
New
|
|
1
|
|
NEF_0CF
Neffy
|
+430%
|
31MM
|
1
|
|
|
2
|
|
NEF_0BT
Neffy
|
+114%
|
22MM
|
2
|
|
|
3
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+108%
|
20MM
|
2
|
|
|
4
|
|
Vicks VapoStick
Vicks
|
+90%
|
8MM
|
4
|
|
|
5
|
|
Walgreens Flu Shot
Walgreens
|
+85%
|
42MM
|
5
|
|
|
6
|
|
Sinex Saline
Sinex
|
+27%
|
30MM
|
4
|
|
|
7
|
|
Number One Doctor Recommended
Tylenol
|
+23%
|
244MM
|
2
|
|
|
8
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+9%
|
63MM
|
6
|
|
|
1
|
|
Steak Nuggets
Arby's
|
+274%
|
23MM
|
1
|
|
|
2
|
|
Special-Edition Gold Sauce - Snack Wrap
McDonald's
|
+187%
|
10MM
|
1
|
|
|
3
|
|
Value Is Back on the Menu
McDonald's
|
+157%
|
131MM
|
2
|
|
|
4
|
|
Value Is Back on the Menu - Big Mac
McDonald's
|
+153%
|
117MM
|
1
|
|
|
5
|
|
Special-Edition Gold Sauce V2
McDonald's
|
+137%
|
38MM
|
5
|
|
|
6
|
|
Steak Nuggets - Favorite Steakhouse
Arby's
|
+134%
|
297MM
|
5
|
|
|
7
|
|
Real Fans Present Nuggets - Family Car Trip
Chick-fil-A
|
+127%
|
13MM
|
7
|
+1
|
|
8
|
|
The Colonel Lived So We Could Chicken - Wings & Wedges
KFC
|
+118%
|
195MM
|
7
|
-1
|
|
9
|
|
Cantina Chicken Menu
Taco Bell
|
+113%
|
19MM
|
7
|
|
|
10
|
|
Steak Nuggets - Never Before
Arby's
|
+103%
|
41MM
|
10
|
|
|
1
|
|
Elf-Care ft. Melissa McCarthy (4 Samsung Galaxy S25+, $25 per Line. LTO)
Verizon Wireless
|
+2273%
|
795K
|
1
|
|
|
2
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+436%
|
16MM
|
1
|
|
|
3
|
|
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now)
T-Mobile Wireless
|
+251%
|
20MM
|
2
|
|
|
4
|
|
Now the Best Network - Fishing ft. Marcello Hernandez
T-Mobile Wireless
|
+231%
|
16MM
|
3
|
|
|
5
|
|
Things Change ft. Billy Bob Thornton
T-Mobile Wireless
|
+201%
|
48MM
|
4
|
|
|
6
|
|
Ain't Our First Rodeo (Scoreboard)
AT&T Wireless
|
+178%
|
166MM
|
5
|
|
|
7
|
|
Elf ft. Kevin Hart (iPhone 17 Pro, iPad, Apple Watch)
Verizon Wireless
|
+133%
|
18MM
|
6
|
|
|
8
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+122%
|
90MM
|
7
|
|
|
9
|
|
Ain't Our First Rodeo (Newspaper Dog)
AT&T Wireless
|
+102%
|
27MM
|
8
|
|
|
10
|
|
Holiday Christmas Tree Lot (iPhone 17) ft. Zoe Saldana, Jeff Bridges, Druski
T-Mobile Wireless
|
+80%
|
113MM
|
9
|
|
|
1
|
|
Josh Allen - MVP Knows MVP - Invest 3K
SoFi
|
+629%
|
16MM
|
1
|
|
|
2
|
|
Josh Allen - MVP Knows MVP (Invest 3K)
SoFi
|
+570%
|
41MM
|
2
|
|
|
3
|
|
Josh Allen - Fantasy Draft (Plus 3k)
SoFi
|
+412%
|
23MM
|
3
|
|
|
4
|
|
Josh Allen - C&S - Plus 4.3% APY
SoFi
|
+410%
|
20MM
|
4
|
|
|
5
|
|
Josh Allen - MVP Knows MVP - Invest 1K
SoFi
|
+288%
|
38MM
|
4
|
|
|
6
|
|
The Talk
Navy Federal Credit Union
|
+272%
|
18MM
|
5
|
|
|
7
|
|
Plates
Apple
|
+223%
|
15MM
|
6
|
|
|
8
|
|
Josh Allen - Weight Room APY
SoFi
|
+203%
|
22MM
|
7
|
|
|
9
|
|
NER_BTK
NerdWallet
|
+145%
|
60MM
|
8
|
|
|
10
|
|
Josh Allen - MVP Knows MVP - Plus APY
SoFi
|
+137%
|
10MM
|
9
|
|
|
1
|
|
Wore This
USAA
|
+737%
|
40MM
|
1
|
|
|
2
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+533%
|
23MM
|
2
|
|
|
3
|
|
Grandma Knows
USAA
|
+530%
|
127MM
|
2
|
|
|
4
|
|
Grandma Knows
USAA
|
+493%
|
54MM
|
4
|
|
|
5
|
|
Wore This
USAA
|
+370%
|
99MM
|
5
|
|
|
6
|
|
Smart Play NFL endcard ft. Rob Gronkowski
USAA
|
+296%
|
26MM
|
5
|
|
|
7
|
|
Salute to Service - Bootcamps
USAA
|
+262%
|
16MM
|
6
|
|
|
8
|
|
Salute to Service: K9s For Warriors ft. Ronnie Stanley
USAA
|
+242%
|
26MM
|
8
|
|
|
9
|
|
NFL Salute to Service: Fighter Jets
USAA
|
+218%
|
42MM
|
8
|
|
|
10
|
|
Trainor ft. Patrick Mahomes, Meghan Trainor
State Farm
|
+217%
|
43MM
|
9
|
|
|
1
|
|
It's A New Dawn - Scenic Opening V2
Universal Parks & Resorts
|
+509%
|
71MM
|
1
|
|
|
2
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+437%
|
57MM
|
1
|
|
|
3
|
|
EMI_ALC
Emirates Airlines
|
+246%
|
51MM
|
3
|
|
|
4
|
|
Say Hello
Celebrity Cruises
|
+218%
|
14MM
|
4
|
|
|
5
|
|
SOU_VKX
Southwest Airlines
|
+201%
|
83MM
|
4
|
|
|
6
|
|
Rules ft Nick Saban - No Showers
VRBO
|
+185%
|
42MM
|
5
|
|
|
7
|
|
HAR_JEZ
Hard Rock Hotels & Casino
|
+180%
|
1MM
|
6
|
|
|
8
|
|
SOU_VKW
Southwest Airlines
|
+162%
|
42MM
|
7
|
|
|
9
|
|
Nothing Comes Close V3 (Black Friday Event)
Celebrity Cruises
|
+142%
|
23MM
|
8
|
|
|
10
|
|
Little Hands: 50% Off Voyage Fare
Disney Cruise Line
|
+132%
|
66MM
|
9
|
|
Last Updated: December 21, 2025
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