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The 2024-25
NFL Top Ads
Know the ads who are driving the ball all season long. EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the 2024-25 NFL Season. Each week, from Thursday to Monday Night Football, we rank the top ads here.
2024 NFL Season Top Ads
Our creative rankings span a wide range of categories, highlighting the top creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average engagement rate. The engagement rate reflects the ad's performance over the course of the season.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
We Roll Deep - Team Training ft Eli Manning (NFL Partnership)
Toyota
|
+588%
|
23MM
|
1
|
|
|
2
|
|
Push the Button V2 (Lease 2024 Hummer EV Pickup 2x e4WD $849/mo)
GMC
|
+270%
|
236MM
|
1
|
|
|
3
|
|
Santa Fe - The Drop
Hyundai
|
+151%
|
31MM
|
3
|
|
|
4
|
|
Every Fan, Every Season ft Eli Manning (NFL Sponsor)
Toyota
|
+149%
|
62MM
|
2
|
|
|
5
|
|
Polestar 3 - The Best Time of Day (Test Drive + $799 Lease Offer)
Polestar
|
+103%
|
155MM
|
4
|
|
|
6
|
|
An American Love Story
Volkswagen
|
+96%
|
43MM
|
6
|
|
|
7
|
|
Action Weather - Trucks (NFL Sponsor)
Toyota
|
+55%
|
105MM
|
6
|
|
|
8
|
|
Range Rover Sport - Greatest Hits
Range Rover
|
+34%
|
26MM
|
7
|
|
|
9
|
|
QX80 - Premonition
Infiniti
|
+34%
|
95MM
|
8
|
|
|
10
|
|
2025 Kicks - Reinvent Yourself
Nissan
|
+25%
|
45MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Man Could Use a Hand
Taco Bell
|
+338%
|
14MM
|
1
|
|
|
2
|
|
Taste of KFC Deals: $10 Tuesdays
KFC
|
+165%
|
36MM
|
2
|
|
|
3
|
|
Little Caesars Crazy Puffs
Little Caesars
|
+125%
|
12MM
|
3
|
|
|
4
|
|
Real Fans Present Original and Spicy Honey Pepper Pimento Chicken Sandwich - Mike & Celia
Chick-fil-A
|
+109%
|
16MM
|
4
|
|
|
5
|
|
Little Caesars Crazy Puffs
Little Caesars
|
+106%
|
12MM
|
5
|
|
|
6
|
|
$20 Taste of KFC Deal: Legendary Ft. Deion Sanders
KFC
|
+92%
|
105MM
|
4
|
|
|
7
|
|
Golf Course Ft. Davante Adams
Taco Bell
|
+79%
|
42MM
|
5
|
|
|
8
|
|
$7 Double Meats
Arby's
|
+71%
|
58MM
|
3
|
|
|
9
|
|
Your New Favorite Combo - Starting at $6.99
Pizza Hut
|
+49%
|
23MM
|
6
|
|
|
10
|
|
In-Home Taco Bell Ft. Davante Adams
Taco Bell
|
+49%
|
87MM
|
10
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Bring the Flavor - Fresa
Modelo
|
+244%
|
36MM
|
1
|
|
|
2
|
|
Game Time
Twisted Tea
|
+234%
|
5MM
|
2
|
|
|
3
|
|
Mark of a Fighter - Mechanics
Modelo
|
+119%
|
145MM
|
1
|
|
|
4
|
|
Easy to Sunday - Suit Up feat. Peyton Manning
Bud Light
|
+93%
|
187MM
|
2
|
|
|
5
|
|
Mark of a Fighter - Truck Driver
Modelo
|
+78%
|
83MM
|
3
|
|
|
6
|
|
Mark of a Fighter - Truck Driver
Modelo
|
+78%
|
20MM
|
4
|
|
|
7
|
|
Glitch
Coors Light
|
+77%
|
16MM
|
7
|
|
|
8
|
|
Mark of a Fighter - Mechanics
Modelo
|
+42%
|
126MM
|
5
|
|
|
9
|
|
Rich and Full of Flavor
Modelo
|
+6%
|
112MM
|
6
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
The Future of Soda Is Now
Poppi
|
+806%
|
14MM
|
1
|
|
|
2
|
|
Lemon and Lime - Soda's Not a Dirty Word
Poppi
|
+610%
|
31MM
|
2
|
|
|
3
|
|
Pepsi Zero Sugar
Pepsi
|
+560%
|
24MM
|
2
|
|
|
4
|
|
Treatment You'll Actually Love
Hims
|
+249%
|
123MM
|
3
|
|
|
5
|
|
Diet Dr Pepper
Dr Pepper
|
+108%
|
19MM
|
4
|
|
|
6
|
|
Pepsi Zero Sugar
Pepsi
|
+99%
|
62MM
|
5
|
|
|
7
|
|
Gillette Intimate
Gillette
|
+94%
|
5MM
|
7
|
|
|
8
|
|
MMS_AMV
M&M's
|
+94%
|
18MM
|
8
|
|
|
9
|
|
Pepsi Zero Sugar
Pepsi
|
+72%
|
26MM
|
8
|
|
|
10
|
|
Pepsi Zero Sugar
Pepsi
|
+69%
|
22MM
|
7
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Venture X Card - Once Upon a Farm (Airport Lounge)
Capital One
|
+277%
|
6MM
|
1
|
|
|
2
|
|
Cafe Spotting
Capital One
|
+112%
|
68MM
|
1
|
|
|
3
|
|
Venture X - Travel
Capital One
|
+82%
|
20MM
|
2
|
|
|
4
|
|
Dad & Son - Dining Benefits, Gold Card
American Express
|
+80%
|
20MM
|
4
|
|
|
5
|
|
Father & Son Business - Business Platinum
American Express
|
+68%
|
16MM
|
5
|
|
|
6
|
|
Raise the Bar on Game Night (Cash Back on Dining)
American Express
|
+62%
|
94MM
|
5
|
|
|
7
|
|
Cafe Spotting
Capital One
|
+46%
|
32MM
|
6
|
|
|
8
|
|
Ladder
Apple Card
|
+44%
|
74MM
|
8
|
|
|
9
|
|
A Vacation That Stays with You (Platinum Card)
American Express
|
+40%
|
14MM
|
7
|
|
|
10
|
|
Venture Card - No Crying ft Jennifer Garner
Capital One
|
+23%
|
13MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Pay Everywhere ft Will Ferrell
PayPal
|
+249%
|
20MM
|
1
|
|
|
2
|
|
Credit Builder - Outsmart the System
Credit Karma
|
+237%
|
232K
|
1
|
|
|
3
|
|
Bigger Yard
Credit Karma
|
+154%
|
155K
|
3
|
|
|
4
|
|
Pay Everywhere ft Will Ferrell
PayPal
|
+87%
|
275MM
|
3
|
|
|
5
|
|
Any Day Can Be Payday (MyPay)
Chime Bank
|
+56%
|
56MM
|
4
|
|
|
6
|
|
Justin Herbert - Generational Support
SoFi
|
+19%
|
20MM
|
6
|
|
|
7
|
|
Tax Break Up
Intuit TurboTax
|
+5%
|
136MM
|
7
|
|
|
8
|
|
Justin Herbert - Childhood Dream
SoFi
|
+2%
|
117MM
|
7
|
|
|
9
|
|
Pay Everywhere ft Will Ferrell (V2 - Lemonade Stand)
PayPal
|
+1%
|
24MM
|
8
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Director feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+1018%
|
91MM
|
1
|
|
|
2
|
|
Director feat. Sam Elliott and Rob Gronkowski
USAA
|
+367%
|
50MM
|
2
|
|
|
3
|
|
NIL Deals ft Deion Sanders, Nick Saban (ESPN CGD Sponsor)
Aflac
|
+346%
|
16MM
|
3
|
|
|
4
|
|
State Farm Personal Price Plan
State Farm
|
+268%
|
15MM
|
4
|
|
|
5
|
|
Moving In feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+259%
|
20MM
|
4
|
|
|
6
|
|
Moving In feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+208%
|
14MM
|
6
|
|
|
7
|
|
Guessing Game
GEICO
|
+181%
|
21MM
|
5
|
|
|
8
|
|
Director feat. Sam Elliott and Rob Gronkowski
USAA
|
+172%
|
16MM
|
6
|
|
|
9
|
|
Robbed
Progressive Insurance
|
+171%
|
82MM
|
7
|
|
|
10
|
|
Nightmare
State Farm
|
+135%
|
40MM
|
3
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Rules
VRBO
|
+250%
|
20MM
|
1
|
|
|
2
|
|
We Came To Play
Disney Cruise Line
|
+163%
|
12MM
|
2
|
|
|
3
|
|
Totally Free
VRBO
|
+139%
|
31MM
|
2
|
|
|
4
|
|
Girls Trip
Airbnb
|
+116%
|
24MM
|
3
|
|
|
5
|
|
Kid Sized
Airbnb
|
+82%
|
26MM
|
4
|
|
|
6
|
|
UNI_BFZT
United Airlines
|
+75%
|
16MM
|
6
|
|
|
7
|
|
No One Does Fun Like Carnival ft. Shaq
Carnival Cruise Line
|
+68%
|
29MM
|
5
|
|
|
8
|
|
Ovation - Sailing From Los Angeles
Royal Caribbean Cruises
|
+66%
|
12MM
|
8
|
|
|
9
|
|
Star-Go All In (Summer 2025)
Royal Caribbean Cruises
|
+52%
|
41MM
|
6
|
|
|
10
|
|
Star-Adventure on Repeat (V2)
Royal Caribbean Cruises
|
+37%
|
211MM
|
8
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Ask Xfinity - Free Unlimited Line, Google Pixel 9 On Us
Xfinity Mobile
|
+1139%
|
872K
|
1
|
|
|
2
|
|
Flying to Verizon (iPhone 16 Pro) V2
Verizon Wireless
|
+171%
|
43MM
|
2
|
|
|
3
|
|
Flying to Verizon (iPhone 16 Pro)
Verizon Wireless
|
+159%
|
68MM
|
3
|
|
|
4
|
|
You Can't See It
AT&T
|
+66%
|
18MM
|
4
|
|
|
5
|
|
Flying to Verizon (iPhone 16 Pro)
Verizon Wireless
|
+36%
|
322MM
|
4
|
|
|
6
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+21%
|
174MM
|
5
|
|
|
7
|
|
Magenta Status - Take One ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+7%
|
22MM
|
6
|
|
|
8
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+5%
|
119MM
|
7
|
|
The Top Ad of the Week
TV Intel & Highlights
News and data coverage throughout the 2024 NFL Season.
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