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Top NFL Ads 2025-26

Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.

See the top ads

The NFL is convergent TV's crown jewel. During the 2024-25 NFL regular season, ads were 19% more effective than the primetime average, with TV advertisers generating measurable outcomes across linear and streaming matchups. 
0 EST. SPEND
0 EST. IMPRESSIONS
0 MORE EFFECTIVE VS. PRIMETIME

Automotive

Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.

Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
BUD_DSO Bud Light
31MM
1
2
STE_EWN Stella Artois
93MM
1
3
MIL_FTJ Miller Lite
116MM
1
4
BUD_DTK Bud Light
8MM
2
5
BUD_DTE Bud Light
22MM
4
6
Michelob Ultra Zero Michelob Ultra
161MM
5
7
BUD_DTH Bud Light
8MM
6
8
MIL_FVS Miller Lite
296MM
6
9
Michelob Ultra Superior Light Beer Michelob Ultra
8MM
8
10
BUD_DTB Bud Light
936MM
9
1
Ella's Nashville Chase Bank
32MM
1
2
Steak Lover by Ella Langley - Sapphire Reserve Chase Bank
22MM
1
3
CAP_OLX Capital One
74MM
3
New
4
Cattle Concert by Ella Langley - Sapphire Reserve Chase Bank
25MM
3
-1
5
Franklin by Ben Stiller - Sapphire Reserve Chase Bank
17MM
4
-1
6
Nothing Like Platinum American Express
335MM
5
7
The Stranger by Ben Stiller - Sapphire Reserve Chase Bank
13MM
5
-2
8
The Proposal by The Foster Sisters - Sapphire Reserve Chase Bank
52MM
7
-1
9
Franklin by Ben Stiller - Sapphire Reserve Chase Bank
10MM
8
-1
10
Burger by David Chang - Sapphire Reserve Chase Bank
53MM
9
-1
1
White Russian Cutwater Spirits
17MM
1
2
CRO_EFG Crown Royal
184MM
2
New
3
Game Day (NFL Sponsor) Smirnoff
10MM
2
-1
4
CUT_0KO Cutwater Spirits
15MM
3
-1
5
CRO_EFH Crown Royal
39MM
5
New
6
Whiskey Desire Crown Royal
110MM
6
New
7
Secrets of Black Barrel Jameson
45MM
4
-3
1
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson Lucid Motors Inc
16MM
1
2
Gravity - Driven ft. Timothée Chalamet & Larsen Thompson Lucid Motors Inc
16MM
2
3
Palisade Hybrid - Welcome to More (Throw Mud Around) Hyundai
47MM
3
4
Summer of Performance SE - Match Your Energy ($399/Mo. ADX Lease Offer) Acura
895K
4
5
Season of New Traditions SE (0.9% APR/$750 Bonus Cash Sorento, Sportage, & Telluride Offers) Kia
595K
5
6
Tested Fun (Prelude) Honda
27MM
6
7
Palisade Hybrid - Welcome to More Hyundai
169MM
6
8
2025 Black Friday SE - The Holidays Are Here BMW
567K
7
9
Look Closely ($319/36 Months) Ford
4MM
8
10
2026 Sierra - Another Choice (1500 Elevation Crew Cab $299/24 mo) GMC
15MM
10
New
1
Spam Korean BBQ Flavored Spam
12MM
1
2
Support Group Inspire
25MM
1
3
GilletteLabs with Exfoliating Bar Razor Gillette
22MM
2
4
GilletteLabs with Exfoliating Bar Razor Gillette
8MM
3
5
Long Night Inspire
16MM
4
6
New Oreo Puffs Oreo
23MM
5
7
Crazy feat. Tony Hawk Liquid Death
16MM
6
8
Reese's Oreo Cup Reese's
15MM
7
9
GilletteLabs with Exfoliating Bar Razor Gillette
16MM
8
10
Reese's Oreo Cup Reese's
4MM
9
1
NEF_0CF Neffy
31MM
1
2
NEF_0BT Neffy
22MM
2
3
NyQuil Intense Flu Multi-Symptom NyQuil
20MM
2
4
Vicks VapoStick Vicks
8MM
4
5
Walgreens Flu Shot Walgreens
42MM
5
6
NyQuil Intense Flu Multi-Symptom NyQuil
47MM
5
7
Number One Doctor Recommended Tylenol
180MM
2
8
Sinex Saline Sinex
30MM
4
1
Steak Nuggets Arby's
23MM
1
2
Special-Edition Gold Sauce - Snack Wrap McDonald's
10MM
1
3
Value Is Back on the Menu McDonald's
131MM
1
4
Value Is Back on the Menu - Big Mac McDonald's
117MM
1
5
The Colonel Lived So We Could Chicken - Wings & Wedges KFC
124MM
4
6
Special-Edition Gold Sauce V2 McDonald's
38MM
6
7
Steak Nuggets - Favorite Steakhouse Arby's
297MM
5
8
Holiday - Christmas Cups Starbucks
70MM
3
9
Cantina Chicken Menu Taco Bell
19MM
7
10
Steak Nuggets - Never Before Arby's
41MM
10
1
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton T-Mobile Wireless
16MM
1
2
TMO_MHN T-Mobile Wireless
36MM
2
New
3
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now) T-Mobile Wireless
20MM
2
-1
4
Now the Best Network - Fishing ft. Marcello Hernandez T-Mobile Wireless
16MM
3
-1
5
Ain't Our First Rodeo (Scoreboard) AT&T Wireless
149MM
4
-1
6
Elf ft. Kevin Hart (iPhone 17 Pro, iPad, Apple Watch) Verizon Wireless
18MM
5
-1
7
Now the Best Network ft. Billy Bob Thornton T-Mobile Wireless
90MM
6
-1
8
Ain't Our First Rodeo (Newspaper Dog) AT&T Wireless
27MM
7
-1
9
Drip't Up ft. Kevin Hart (iPhone 17 Pro, iPad, Apple One) Verizon Wireless
15MM
8
-1
10
Go Grande ft. Zoe Saldana (iPhone 17 Pro) T-Mobile Wireless
208MM
9
-1
1
Josh Allen - MVP Knows MVP - Invest 3K SoFi
16MM
1
2
Josh Allen - MVP Knows MVP (Invest 3K) SoFi
41MM
2
3
Josh Allen - Fantasy Draft (Plus 3k) SoFi
23MM
3
4
Josh Allen - MVP Knows MVP - Invest 1K SoFi
38MM
4
5
The Talk Navy Federal Credit Union
18MM
3
6
Plates Apple
15MM
6
7
Josh Allen - Weight Room APY SoFi
22MM
7
8
NER_BTK NerdWallet
60MM
8
9
Josh Allen - MVP Knows MVP - Plus APY SoFi
10MM
9
10
Justin Herbert - Generational Support SoFi
29MM
4
1
Wore This USAA
40MM
1
2
Play by Play NFL endcard ft. Rob Gronkowski USAA
23MM
2
+1
3
Grandma Knows USAA
150MM
2
-1
4
Grandma Knows USAA
54MM
4
5
Wore This USAA
34MM
4
6
Smart Play NFL endcard ft. Rob Gronkowski USAA
26MM
5
7
Salute to Service - Bootcamps USAA
16MM
6
8
Trainor ft. Patrick Mahomes, Meghan Trainor State Farm
43MM
7
9
NFL Salute to Service: Fighter Jets USAA
42MM
9
10
Play by Play NFL endcard ft. Rob Gronkowski USAA
16MM
8
1
It's A New Dawn - Scenic Opening V2 Universal Parks & Resorts
80MM
1
2
Premium Economy Seat ft Penelope Cruz Emirates Airlines
57MM
1
3
EMI_ALC Emirates Airlines
35MM
3
4
SOU_VKX Southwest Airlines
83MM
3
5
Rules ft Nick Saban - No Showers VRBO
42MM
4
6
HAR_JEZ Hard Rock Hotels & Casino
1MM
5
7
SOU_VKW Southwest Airlines
42MM
6
8
Nothing Comes Close V3 (Black Friday Event) Celebrity Cruises
23MM
6
9
Little Hands: 50% Off Voyage Fare Disney Cruise Line
66MM
8
10
Alaska Land and Sea Cruisetour Princess Cruises
14MM
10

Last Updated: November 29, 2025