The 2024-25
NFL Top Ads

Know the ads who are driving the ball all season long. EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the 2024-25 NFL Season. Each week, from Thursday to Monday Night Football, we rank the top ads here.

2024 NFL Season Top Ads

Our creative rankings span a wide range of categories, highlighting the top creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average engagement rate. The engagement rate reflects the ad's performance over the course of the season.

Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
2025 ID. Buzz - Have a Little Fun Volkswagen
37MM
1
2
Volkswagen ID. Volkswagen
17MM
2
New
3
2025 ID. Buzz - Have a Little Fun (English Captions) Volkswagen
24MM
2
-1
4
2024 Signature Event - Snow Mode ($2000 Bonus on '25 GV70 | GV80) Genesis Motors
201K
3
-1
5
2024 Hummer EV - Push the Button (Hummer 2X 0% APR for 60 months) GMC
30MM
4
-1
6
2024 Black Friday - Dear Ski Trip ($479/mo 2024 Grand Highlander XLE AWD) Toyota
2MM
5
-1
7
2024 Signature Event - Details Make the Holidays ($2000 Bonus on '25 GV70 | GV80) Genesis Motors
100K
6
-1
8
Push the Button V2 (Lease 2024 Hummer EV Pickup 2x e4WD $849/mo) GMC
445MM
7
-1
9
QX80 - Too This, Too That Infiniti
12MM
8
-1
10
2025 K4 - You Can't Look Away Kia
104MM
9
-1
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Chicken Sandwich Wars: Tender Battle KFC
2MM
1
2
Man Could Use a Hand Taco Bell
14MM
1
3
A Change We Can Appreciate (Cajun Style Turkey) Popeyes Louisiana Kitchen
113MM
3
4
Taste of KFC Deals: $10 Tuesdays KFC
36MM
3
5
The First Bite - McNuggets for $1 McDonald's
37MM
5
6
Real Fans Present Original and Spicy Honey Pepper Pimento Chicken Sandwich - Mike & Celia Chick-fil-A
16MM
4
7
$20 Taste of KFC Deal: Legendary Ft. Deion Sanders KFC
105MM
5
8
Krabby Patty Kollaboration Wendy's
17MM
6
9
Can I Please Have a Chicken Big Mac? McDonald's
73MM
8
+1
10
Golf Course Ft. Davante Adams Taco Bell
177MM
9
-1
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Game Time Twisted Tea
5MM
1
2
Palm Tree Christmas Corona
110MM
2
3
Bring the Flavor Modelo
148MM
2
4
Bring the Flavor - Fresa Modelo
97MM
3
5
Mark of a Fighter - Truck Driver Modelo
99MM
4
6
One Man's Journey feat. Pedro Pascal Corona
175MM
5
7
Wrong Commercial Bud Light
56MM
7
+1
8
Michelob Ultra Superior Light Beer Michelob Ultra
845K
7
-1
9
Mark of a Fighter - Mechanics Modelo
286MM
8
10
Easy to Sunday - Suit Up feat. Peyton Manning Bud Light
523MM
9
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Introducing Eroxon - FDA-Cleared Gel Eroxon
88MM
1
2
The Future of Soda Is Now Poppi
14MM
1
3
Lemon and Lime - Soda's Not a Dirty Word Poppi
31MM
2
4
Pepsi Zero Sugar Pepsi
24MM
3
5
My Bologna Has a First Name (SingToPay.com) Oscar Mayer
37MM
5
6
Weight Loss Treatments from $69/Mo Hims
56MM
5
7
La Dolce Vita ft Steve Carell, John Krasinski Lavazza
17MM
6
+1
8
London - I Want Choo (Macy's) V2 Jimmy Choo
24MM
8
New
9
Black Friday - When Greatness Calls ft. Aaron Judge Ralph Lauren
14MM
9
10
Gillette Intimate Gillette
5MM
8
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Holiday Night Fever ft John Travolta Capital One
2MM
1
New
2
Welcome to Sapphire Lounge Chase Bank
25MM
1
-1
3
Venture X Card - Once Upon a Farm (Airport Lounge) Capital One
80MM
2
-1
4
Holiday Night Fever ft John Travolta Capital One
75MM
4
+3
5
Holiday Night Fever ft John Travolta Capital One
130MM
3
-2
6
The Perfect Solo Trip (Platinum Card) American Express
25MM
4
-2
7
Father & Son Business - Business Platinum American Express
75MM
5
-2
8
Cafe Spotting Capital One
68MM
6
-2
9
Venture X - Travel Capital One
162MM
8
-1
10
Raise the Bar on Game Night (Cash Back on Dining) American Express
130MM
9
-1
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Pay Everywhere ft Will Ferrell PayPal
20MM
1
2
Credit Builder - Outsmart the System Credit Karma
232K
1
3
Pay Everywhere ft Will Ferrell PayPal
330MM
3
4
Any Day Can Be Payday (MyPay) <<2>> Chime Bank
47MM
4
5
Any Day Can Be Payday (MyPay) Chime Bank
60MM
4
6
Justin Herbert - Generational Support SoFi
104MM
6
7
Tax Break Up Intuit TurboTax
221MM
6
8
Justin Herbert - Childhood Dream SoFi
129MM
7
9
Number One Broker Charles Schwab
63MM
9
10
Two Guys. NetCredit
156K
7
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Fairest Calls GEICO
89MM
1
+1
2
Director feat. Sam Elliott and Rob Gronkowski (NFL) USAA
208MM
1
-1
3
Director feat. Sam Elliott and Rob Gronkowski (NFL) USAA
17MM
3
4
Salute to Service Moment - Pregame Military Flyover USAA
17MM
4
5
Salute to Service Moment - Dusty Brubaker and Micah Parsons USAA
17MM
5
6
Salute to Service USAA
14MM
6
7
Director feat. Sam Elliott and Rob Gronkowski USAA
248MM
5
8
Family Photos feat. Sam Elliott and Rob Gronkowski (NFL) USAA
20MM
6
9
Hall of Bundles State Farm
56MM
7
New
10
Moving In feat. Sam Elliott and Rob Gronkowski (NFL) USAA
20MM
9
-1
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
The Royal Rig (NFLPA) Crown Royal
176MM
1
2
Jameson Black Barrel Jameson
104K
1
3
The Crown Royal Rig Crown Royal
73MM
3
4
We Do Game Days ft Anthony Anderson Smirnoff
116MM
2
5
We Do Game Days Sweepstakes ft Anthony Anderson Smirnoff
18MM
3
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Nervive Nerve Relief Nervive
15MM
1
2
Salonpas Pain Relief Patch Salonpas
4MM
2
New
3
Voltaren Arthritis Pain Relief Gel Voltaren
4MM
3
New
4
VapoCool - Vaporize That Cold NyQuil
136MM
2
-2
5
Sinex Saline Sinex
90MM
3
-2
6
Vicks VapoStick Vicks
58MM
3
New
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Premium Economy Seat ft Penelope Cruz Emirates Airlines
61MM
1
2
Kid Sized Airbnb
136MM
2
3
Girls Trip Airbnb
48MM
2
4
We Came To Play Disney Cruise Line
12MM
2
5
Where Magic Meets The Sea Disney Cruise Line
23MM
5
6
Totally Free VRBO
31MM
5
7
VRB_AFN VRBO
148MM
7
8
Star-Go All In (Summer 2025) Royal Caribbean Cruises
91MM
6
9
What's the Move (Win the Weekend) Royal Caribbean Cruises
415MM
9
10
Star-Adventure on Repeat Royal Caribbean Cruises
25MM
10
Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
Ask Xfinity - Free Unlimited Line, Google Pixel 9 On Us Xfinity Mobile
872K
1
2
Flying to Verizon (iPhone 16 Pro) Verizon Wireless
77MM
2
3
Holiday - Any Phone, Any Condition (LTO. iPhone 16 Pro, iPad, Apple Watch - $2,000 Value) Verizon Wireless
36MM
3
New
4
Holidays Black Friday - Any Phone, Any Condition (iPhone 16 Pro, iPad, Apple Watch) Verizon Wireless
69MM
3
-1
5
Holidays Black Friday - All Three on Us (Galaxy S24+, Watch 7, Tab S9 FE 5G.) Verizon Wireless
24MM
4
-1
6
Holidays - Any Phone, Any Condition (iPhone 16 Pro, iPad, Apple Watch) Verizon Wireless
68MM
5
-1
7
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht T-Mobile Wireless
174MM
6
-1
8
Flying to Verizon - Apple Intelligence (iPhone 16 Pro) Verizon Wireless
428MM
7
-1
9
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht T-Mobile Wireless
119MM
8
-1
10
Magenta Status - Take One ft. Patrick J. Adams, Gabriel Macht T-Mobile Wireless
22MM
9
-1

Top Ad of the Week

Volkswagen

2025 ID. Buzz - Have a Little Fun :30
Engagement Rate: 1712 Impressions: 37MM Airings: 1

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