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Accelerate Your Ad Success with TV Outcomes

From luxury brands to mass-market automotive, EDO’s data-driven TV intelligence helps make your TV investment as stylish and secure as your latest model.

 

Rev Up Your Results with Real-Time TV Intelligence

EDO measures the impact of TV advertising on the consumer behaviors that are proven predictors of business outcomes. With real-time engagement data – that moment  when awareness turns into intent — modern marketers can plan and optimize their Convergent TV investment by network, program, daypart, and creative message.

 

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Most Effective TV Advertisers

Most Effective TV Advertisers

REPORT:
GMC, Nissan, and Polestar Most Effective TV Advertisers Ahead of New York International Auto Show

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Luxury Auto TV Ad Performance Insights

Luxury Auto TV Ad Performance Insights

INSIGHTS:
2023 Upfront Planning

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Land Rover: From Ads to Action

Land Rover: From Ads to Action

REPORT:
Turning Heads with Auto Marketing

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Watch this Top-Performing Auto Ad

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AD: IONIQ 6 - Don't Be Shocked (ft. Kevin Bacon) :60

Hyundai strategically sat out Super Bowl LVII and instead invested in an ad campaign featuring Kevin Bacon and the IONIQ 6 electric vehicle. The 60s spot outperformed the brand's broadcast primetime average by 13x during the '23 AFC Championship, and 8.6x in the '23 NFC Championship.

This ad's AFC Championship airing was 13x as engaging as Hyundai's average primetime broadcast ad.

First Airing: Jan 29, 2023 Advertiser: Hyundai | Hyundai Ioniq Category: Non-Luxury Car Manufacturers

Know What Works. Always.

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