Resources
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
366 Results
Women’s Tennis Serves Up 80% More Total Ad Impact Than Primetime
Women's tennis ads drive up to 80% more impact than primetime. See which brands scored big during Grand Slams and why tennis delivers premium ROI.
EDO Team August 22, 2025 3 min read
NFL Ads Deliver Consistent Effectiveness for Banking & Finance Brands
Banking & Finance brands like SoFi and Intuit TurboTax drove strong results with NFL advertising during the 2024-25 season.
EDO Team August 21, 2025 2 min read
NFL Games 19% More Effective in Regular Season, While Streaming Matchups Continue to Deliver
Brands across categories see consumer engagement lifts with NFL media investments, as streaming-exclusive NFL games deliver 66% stronger ad effectiveness.
EDO Team August 21, 2025 2 min read
Sales Attribution Is Wrong for TV Advertising. Here’s What You Should Consider Instead.
EDO CEO Kevin Krim explains how vertical AI and predictive behavioral data are transforming TV advertising measurement in The Current's ‘5 Minutes’ series.
John Cripps August 19, 2025 4 min read
EDO & The Current — Vertical AI: The Future of TV Advertising
EDO CEO Kevin Krim explains how vertical AI and predictive behavioral data are transforming TV advertising measurement in The Current's ‘5 Minutes’ series.
EDO Team August 15, 2025 4 min read
WNBA 2025 First-Half Update: Ad Effectiveness is Up 3% YoY
WNBA 2025 first-half TV advertising analysis: Caitlin Clark games multiply total ad impact by 4.8x; food brands dominate creative performance.
EDO Team August 6, 2025 3 min read
As Americans Turned Away From Beer, Liquor Ads Landed Best This Past NFL Season
Liquor brands were most effective among NFL Alcohol advertisers during the 2024-25 season, with Smirnoff leading the way.
EDO Team August 4, 2025 3 min read
EDO and TelevisaUnivision: The Cultural Multiplier Effect in Hispanic TV Advertising
EDO and TelevisaUnivision reveal how Spanish-language TV drives 50% engagement lift. Learn three simple steps to Hispanic TV advertising success.
EDO Team July 30, 2025 3 min read
EDO and Affinity Solutions Find Creative Quality Triples In-Store Sales Impact Versus Frequency for QSRs
New research combines EDO’s TV outcomes data and Affinity’s Fansactions™ to reveal that creative quality, strategic sports buys, and DMA optimization drive higher QSR TV ROI
EDO Team July 29, 2025 2 min read
Super Bowl Ads Performed Best in Las Vegas, Miami, and New York
Uncover which DMAs, demographics, and product categories delivered the highest Super Bowl LIX ad engagement to inform your 2025-26 NFL strategy.
EDO Team July 21, 2025 3 min read
Mid-Funnel Outcomes Come to Programmatic — 15 Years in the Making
EDO CEO Kevin Krim explains why EDO's new programmatic partnership with The Trade Desk represents the future of the TV ad marketplace.
Kevin Krim July 7, 2025 3 min read
EDO Reveals 2025’s Most Effective TV Ads: Red Lobster, Taco Bell, and Beyoncé-Backed Levi’s Lead the Way
Celebrity cameos, bold visuals, and short formats helped brands break through in the year’s top TV ads from CPG to Travel.
EDO Team July 10, 2025 3 min read