Resources
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
392 Results
EDO on CNBC: Kevin Krim Breaks Down the Top Super Bowl LX Ads on Squawk Box
EDO CEO Kevin Krim visits CNBC's Squawk Box to down the trends that drove consumer engagement at Super Bowl LX.
EDO Team February 9, 2026 2 min read
Ai.com, Universal Pictures, and Lay’s Win Most Engaging Super Bowl LX Ads in EDO’s Annual TV Outcomes Ranker
EDO ranks the top 10 most effective ads of the 2026 Super Bowl, based on outcomes — not opinions.
EDO Team February 9, 2026 5 min read
Here's How TV Advertisers Can Win the Big Game and Beyond
Laura Grover, EDO's SVP & Head of Client Solutions, explains how marketers can get the most out of TV advertising during a busy Q1 of live sports.
Laura Grover February 3, 2026 4 min read
EDO Launches ChatEDO™, the First Agentic AI Application for Faster, More Accessible TV Outcome Measurement
EDO's new AI-powered interface gives clients faster, easier access to EDO's TV outcomes data using natural language — accelerating time to insight.
EDO Team February 3, 2026 4 min read
Zero‑Click Search Is Here — What It Means for Ad Measurement
Zero-click search is degrading website visits as a signal of ad-driven consideration and intent. Here's how to fill the gap with the right search data.
Laura Grover January 28, 2026 4 min read
EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV
NBCUniversal and Paramount Global are the inaugural media partners to integrate EDO’s Always-On TV and Streaming performance data.
EDO Team January 28, 2026 3 min read
Another W for Advertisers: The NFL’s Dominance Continues
NFL ads continued to drive results for a wide range of advertisers during the 2025 regular season — including Arby's, KFC, and Amazon Web Services.
EDO Team January 21, 2026 2 min read
The Magic of the Cup: NBA In-Season Tourney a Win for Brands & Broadcasters
The NBA Cup knockout rounds were hugely successful in driving consumer engagement for advertisers.
EDO Team January 6, 2026 3 min read
Culture Eats Everything: 3 Leadership Lessons from EDO’s First Decade
EDO CEO Kevin Krim shares his leadership lessons from a decade of building a winning culture at a Vertical AI B2B technology company.
Kevin Krim December 19, 2025 5 min read
From Gyms to GLP-1s: Weight-Loss TV Ad Performance in 2025
Weight-loss TV ad spend rose 7% in 2025. GLP-1 and connected fitness brands led category engagement, with Hims & Hers, Peloton, and Tonal.
EDO Team December 2, 2025 3 min read
2026 Predictions: The Year of the Easy Button, and More Disruption
EDO CEO Kevin Krim sheds light on how the "Easy Button" will transform Convergent TV advertising in 2026 — and other predictions for the new year.
Kevin Krim December 2, 2025 4 min read
Decisions, Not Data: The Future of TV Marketing Optimization
EDO's Laura Grover and John Cripps share their vision for the future of TV marketing optimization: clear recommendations rooted in predictive outcomes.
Laura Grover & John Cripps November 21, 2025 4 min read