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Mix your perfect ad campaign with TV Outcomes
A Toast to Data-Driven Ad Success
EDO measures the impact of TV advertising on the consumer behaviors that are proven predictors of business outcomes. With real-time engagement data – that moment when awareness turns into intent — modern marketers can plan and optimize their Convergent TV investment by network, program, daypart, and creative message.
![Football-fan-holds-up-Bud-Light-can copy](https://7151179.fs1.hubspotusercontent-na1.net/hub/7151179/hubfs/Football-fan-holds-up-Bud-Light-can%20copy.jpg?width=300&name=Football-fan-holds-up-Bud-Light-can%20copy.jpg)
Bud Light’s Football-Friendly Creative Shift
Bud Light’s Football-Friendly Creative Shift
INSIGHTS:
Can Bud Light’s Football-Friendly Creative Shift Help It Recapture The U.S. Beer Sales Crown?
![Baileys-White-Russian-001](https://7151179.fs1.hubspotusercontent-na1.net/hub/7151179/hubfs/Baileys-White-Russian-001.webp?width=300&name=Baileys-White-Russian-001.webp)
What Americans Are Drinking
What Americans Are Drinking
INSIGHTS:
What Americans Are Drinking This Memorial Day Weekend, as Told by TV Advertising
![image](https://7151179.fs1.hubspotusercontent-na1.net/hub/7151179/hubfs/image.jpeg?width=300&name=image.jpeg)
Green Light for Guinness
Green Light for Guinness
INSIGHTS:
Green Light for Guinness this St. Patrick’s Day
AD: Bailey's - Hot Chocolate Guru :15
5% more effective
than the average Liquor creative in Q4
For hot chocolate with a kick, Bailey's has you covered. The brand's top-performing spot in Q4 features a tasty drink topped with a toasted marshmallow and a sparkler to ring in the holidays, and the new year.
First Airing: Nov 16, 2022 Advertiser: Bailey's Category: Liquor
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"EDO is a trusted and strategic data insights partner offering solutions that provide clients with an unmatched ability to understand their audience.”
WARNER BROS. DISCOVERY | CHIEF AD SALES OFFICER
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