Get Upfronts ready with Engaged Audience Planning — Read in Ad Age

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Mix your perfect ad campaign with TV Outcomes

From the perfect party to a night with friends, EDO’s data-driven TV intelligence helps make your TV ads as engaging as your products.

 

A Toast to Data-Driven Ad Success

EDO measures the impact of TV advertising on the consumer behaviors that are proven predictors of business outcomes. With real-time engagement data – that moment  when awareness turns into intent — modern marketers can plan and optimize their Convergent TV investment by network, program, daypart, and creative message.

 

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Bud Light’s Football-Friendly Creative Shift

Bud Light’s Football-Friendly Creative Shift

INSIGHTS:
Can Bud Light’s Football-Friendly Creative Shift Help It Recapture The U.S. Beer Sales Crown?

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What Americans Are Drinking

What Americans Are Drinking

INSIGHTS:
What Americans Are Drinking This Memorial Day Weekend, as Told by TV Advertising

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Green Light for Guinness

Green Light for Guinness

INSIGHTS:
Green Light for Guinness this St. Patrick’s Day

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Watch this Top-Performing Spirits Ad

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AD: Bailey's - Hot Chocolate Guru :15

5% more effective 

than the average Liquor creative in Q4

For hot chocolate with a kick, Bailey's has you covered. The brand's top-performing spot in Q4 features a tasty drink topped with a toasted marshmallow and a sparkler to ring in the holidays, and the new year.

First Airing: Nov 16, 2022 Advertiser: Bailey's Category: Liquor

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"EDO is a trusted and strategic data insights partner offering solutions that provide clients with an unmatched ability to understand their audience.”

 

WARNER BROS. DISCOVERY  |  CHIEF AD SALES OFFICER

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