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EDO TeamMarch 27, 20241 min read

Who Won the Week? 3/26/24: NIL Athletes, Caitlin Clark, Close Games Drive Outcomes for NCAA Ads

The first weekend of March Madness is in the books, and Who Won the Week is back to break down the brands and athletes who scored big at The Big Dance.

On this week’s episode, EDO Media Analyst Matt Ulrich and VP of Brand Partnerships Rebecca Sandidge discuss the powerful impact of the NCAA’s Name, Image, and Likeness (NIL) policy — and the brands that are using it to feature college athletes in ads that air during the NCAA tournaments. 

Learn how TurboTax is maximizing its ad effectiveness with an assist from University of North Carolina basketball star Armando Bacot, how Iowa’s Caitlin Clark is taking the women’s tournament to new heights, and how Amazon MGM Studios capitalized on a key moment in Sunday evening’s overtime thriller between Texas A&M and Houston.

All that and more, on the new Who Won the Week!

Time Stamps:

0:33 - Nine of the top 10 most effective women’s first-round ad airings came during Iowa vs. Holy Cross

3:46 - TurboTax drives engagement with student athletes Armando Bacot (North Carolina) and Jack Gohlke (Oakland)

7:21 - Advertisers see big engagement spike during Houston/Texas A&M overtime thriller