Your AI is only as powerful as your data.
As the leading provider of TV outcomes measurement, EDO works with advertisers and media partners to advance AI innovation. Whether you’re developing Vertical AI optimization models, deploying Large Language Models (LLMs), or building custom agents, our massive, continuously updating TV advertising and outcomes database delivers unparalleled insight into the audiences, media, and creatives that drive measurable results.
EDO offers 2 powerful AI capabilities:
EDO for LLMs leverages the power of Model Context Protocol (MCP) to equip your company’s in-house LLMs with trillions of insights from Convergent TV occurrences and outcomes.
EDO for Vertical AI Models elevates your Vertical AI models and optimization algorithms with a customizable Data Stream that delivers comprehensive and continuously updating TV outcomes data.
EDO for LLMs powers your AI agent with investment-grade TV outcomes data.
Enhance your organization’s AI investments with rich ad engagement insights across dozens of industries and thousands of brands. EDO for LLMs equips your in-house Large Language Models with structured, predictive TV outcomes data from EDO’s leading Convergent TV ad database — empowering smarter, more confident media planning decisions. We use Model Context Protocol (MCP) to build reference implementations that enable your LLMs and agents to contextualize and analyze TV outcomes data.
Know what works at the speed of AI
Give your LLMs real-time visibility into share of spend and voice, as well as your media plan’s networks, programs, dayparts, and pod positions — without the traditional lag time of competitive reporting. Instead of wrangling unwieldy, disconnected data tables, EDO’s structured reports and analysis empower your team — and training data — with AI-ready inputs.
EDO for Vertical AI Models elevates your optimization algorithms with TV outcomes.
Confidently navigate media scenarios like the Upfront and scatter buys with access to over a decade of syndicated TV performance benchmarks and insights — all from our continuously updating database. Maximize yields and optimize your programmatic bidding based on the real consumer behaviors that predict future sales. Your AI optimization models will be able to scan EDO reports and data to identify seasonal trends, audience migration patterns, and optimal timing strategies.
Scale competitive TV insights in days, not months
For 10+ years, EDO has trained its Vertical AI models on our massive TV ad database of over 300 million airings and trillions of impressions, all scored for their consumer engagement lift — an unparalleled data scale advantage. Now, partners can train their AI models on the very same dataset. Leading programmatic partners like DoubleVerify SciBids AI and Chalice AI already use EDO for Vertical AI Models to enhance everything from yield optimization to audience planning. Build the smartest AI model in your industry with TV’s most comprehensive outcomes database.
.gif)
Shutterfly drives 4x ROAS boost with EDO for Vertical AI Models
Shutterfly used EDO for Vertical AI Models to drive a 380% increase in Return On Ad Spend (ROAS) in just over three months. The brand identified its most advantageous Designated Market Areas (DMAs) with predictive outcomes data, then funneled their market intelligence into a purpose-built algorithm with their programmatic partner, Chalice AI. The end result was a massive increase in ROAS and a dramatic drop in Customer Cost-per-Acquisition (CPA).
Want to add predictive TV outcomes data? Learn about our full platform subscription.
By integrating with EDO, DV Scibids AI empowers brands to intelligently optimize their programmatic CTV campaigns — driving stronger engagement and measurable outcomes that matter.
Mark Zagorski, CEO at DoubleVerify
If you look at cross-screen measurement partners, such as EDO, we’re seeing that big data helps us truly measure all of these video properties in a much more cohesive way.
Maureen Bosetti, Chief Investment Officer at IPG Mediabrands
Our analytics team uses multiple models, data sources, and tools to piece together a full picture — much like a pilot uses multiple gauges to fly a plane to safety. We’ve had to prioritize new and alternative measurement solutions that tie exposures to outcomes.
Michael Piner, Chief Investment Officer at PHD