Prove the value of your ads with investment-grade data

Growing media complexity demands a more robust approach to measurement beyond simple multi-touch attribution or surveys. EDO’s investment-grade data science models match every TV ad airing with actual engagement activity, a proven indicator of future sales. And we do it using the most comprehensive and privacy-safe datasets available —so you receive ad performance insights on
day one.


Why syndication matters for Convergent TV leaders

As TV fragmentation grows, syndicated data sees the entire market, while providing unparalleled accuracy due to larger sample sizes. EDO brings together competitive, historical, and turnkey partner data to provide always-on TV ad insights that you can leverage immediately. Our TV measurement philosophy is based on:


behavioral outcomes


Always-on measurement
with history


More granular


Competitive intel
for learning

See which ads actually
lift engagement

The moments after an ad airs offer a window into its impact on the consumer. Our data science models identify incremental ad-driven engagement above the expected baseline, so you can compare equivalent lift metrics across all linear campaigns, networks, programs, and creatives. EDO’s spike-based methodology is developed from massive amounts of historical category data, including over 200 million national TV ad airings.

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Measure cross-screen CTV
ad performance

For time-shifted CTV viewing, we leverage one-to-one matching to link individual ad exposures to predictive outcomes, such as search or website traffic, as well as first-party conversion data, so you can evaluate effectiveness across platforms and between linear and streaming. 

Peek into our database

Privacy-safe audience intel, no cookies required

Third-party cookies have always been riddled with ad blockers and blind spots. EDO’s future-proof approach uses syndicated ad engagement data from highly trusted sources like the Google Search API, providing a more holistic view of performance that doesn’t rely on tracking gimmicks. EDO’s IdentitySpine™ ensures privacy-safe matching and resolution capabilities with leading consumer datasets, and our process is SOC2-compliant at every step.

Optimize your audience

Optimize with outcomes measurement

With the industry’s most robust database of local, national, and streaming TV ad performance, you can slice and dice the data any way you need. Answer key marketing questions in days, not months.

14,000+ brands and products

14,000+ brands and products

14,000+ brands and products

14,000+ brands and products

Know What Works. Always.

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