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EDO TeamApril 3, 2024< 1 min read

Who Won the Week? 4/2/24: Buick and Defender Rev Their Ad Engines During March Madness

Who Won the Week is back in action — and this week, it’s all about the auto industry!

EDO VP of Client Development and automotive advertising expert Will Price joins the show to break down how brands like Defender and Buick are using March Madness to drive consumer engagement with a younger audience. 

Plus, Will and EDO Media Analyst Matt Ulrich discuss Tesla’s long-awaited, first-ever streaming TV ad — and what it means for brands in the electric vehicle space.

All that and more, on the new Who Won the Week!


Time Stamps:

1:30 - Women’s tournament ad effectiveness is up 40% YoY

2:15 - Auto brands Buick and Defender use March Madness to engage younger, diverse audiences

3:50 - Buick notches three of the women’s tournament’s 10 most effective ads

5:32 - Tesla makes TV ad debut with new AVOD ads