Stop relying on pre-market surveys and post-campaign analysis to guess your million-dollar ad buy performance. EDO’s Creative Rotation Optimization tests ads while campaigns are in-flight, providing live insight into which creatives are driving results — and which ones are losing steam. EDO's decision science models help you optimize creative allocation across already established networks and programs, so you can boost outcomes without increasing ad spend.
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Address your creative blind spot
Despite all the data available to marketers today, TV advertisers often struggle to make timely, informed creative decisions. EDO analyzes every new ad airing against a decade of TV performance data, and its leading outcomes metrics offer a proven indicator of impact and future sales, helping you measure, predict, and optimize the effectiveness of campaign creatives.
Increase TV ROI by 30%+, with no additional spend
Ongoing creative optimizations can lead to quarterly windfalls. EDO’s recommendations adjust TV airing weights across creatives, without requiring any additional media spend or scheduling changes. By observing which ads are resonating and optimizing creative toward better suited media environments, clients see a 5-15% increase in audience outcomes within a week, which can grow to more than 30% over the course of a campaign.
Predict performance across every TV program
Most brands can only gauge the efficacy of ads tried on-air in the planned rotation, a fraction of possible combinations. EDO’s machine-learning algorithm virtually tests every configuration between each creative and all media in the campaign footprint to find unknown synergies between content and placement. Discover the right creative mix for each network and program, and drive 30%+ improvements in ad engagement.
Track creative wear out while your ads are still in-flight
Understand the impact of your ads when it matters most: while your campaign is still on-air. EDO’s data models track daily performance to identify creative winners and pinpoint when an ad’s shelf life has been reached. Reallocate dollars to your best-performing variant by adjusting your creative allocations in response to wear-in and wear-out signals.
