341 Results
What Marketers Need to Know About the Future of TV Measurement
EDO’s SVP of Client Solutions, Laura Grover, shares key insights at the VAB’s “The State of TV Measurement” executive round table
EDO Team August 14, 2023 2 min read
Double or Nothing: Sports Betting's Battle for TV Ad Engagement
With the increasing legalization of sports betting in the U.S., the industry has invested heavily in TV advertising. Here’s how they're engaging viewers.
EDO Team July 27, 2023 5 min read
Strikes and Streamers: The Story Reshaping Hollywood’s Future
A cautionary tale of Hollywood's history and the need for smart decisions in an ever-changing landscape.
Kevin Krim July 25, 2023 4 min read
Snackable Content: How Leading Snack Brands Engage TV Viewers
Snack brands are most successful when they highlight stories of people snacking together. Download the full report to learn how top brands do it best.
EDO Team July 21, 2023 3 min read
Primetime Pain Relief: OTC Pharma Brands Are Dominating Evening TV Ads
Discover which OTC pharma brands are maximizing engagement with their target audiences and read all about our key findings by downloading our report.
EDO Team July 21, 2023 3 min read
EDO TV Performance Report Reveals Most Effective Travel Advertisers, Including Southwest Airlines, Great Wolf Resorts and Turo
Travel TV ads have driven a 47% year-over-year increase in total online engagement in the last year, affirming the continued return of leisure travel.
Jackie Cavedon July 13, 2023 3 min read
Feeding Frenzy: How Shark Week Viewers Engage With TV Ads
Feeding Frenzy: How Shark Week Viewers Engage With TV Ads
EDO Team July 10, 2023 3 min read
Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride
Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride
EDO Team July 10, 2023 3 min read
EDO Launches Creative Rotation Optimization™ to Increase In-Market ROI for TV Ad Campaigns
EDO Launches Creative Rotation Optimization™ to Increase In-Market ROI for TV Ad Campaigns
Jackie Cavedon June 13, 2023 2 min read
Taylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance
Taylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance
EDO Team June 15, 2023 4 min read
EDO and Nielsen Fuel Open Innovation Through Data Integration
EDO and Nielsen Fuel Open Innovation Through Data Integration
Jackie Cavedon June 19, 2023 3 min read
Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads
Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads
EDO Team June 22, 2023 6 min read