EDO in the News
See EDO in the news with the latest research and insights.
34 Results
TV Ads on Spanish-language Networks Outperform Ads on English-language TV
Retailers ride higher sales while TV advertising spikes during busy holiday shopping season
EDO Team October 8, 2024 3 min readMost Effective Department Store Convergent TV Advertisers as Back-to-School Shopping Begins
Retailers ride higher sales while TV advertising spikes during busy holiday shopping season
EDO Team August 6, 2024 3 min readEDO Names Most Effective Ads of 2023 Across Auto, CPG, Pharma, Retail, Banking, and More
The TV outcomes company recognizes the year’s most engaging ads across English-language and Spanish-language media in 12 categories
EDO Team January 25, 2024 4 min readEDO Announces Most Effective Programs for Advertisers That Drove TV Outcomes in 2023
Paramount’s Yellowstone Universe and Disney’s latest installment of The Bachelor Franchise, The Golden Bachelor, enter primetime broadcast’s top 10
EDO Team January 25, 2024 4 min readNFL TV Advertising Delivers 36x More Engagement Than Primetime
The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.
EDO Team August 16, 2024 2 min readEDO Names Most Effective TV Creatives of 2024 So Far: Ads From Ciroc, T-Mobile, Buffalo Wild Wings Among Winners
The TV outcomes company assessed ad performance across 15 industries such as Automotive, CPG, Restaurants, and Pharma Rx to highlight consumer engagement trends driving TV ad effectiveness
EDO Team July 2, 2024 3 min readChick-fil-A, McDonald's, and Starbucks’ Streaming Ads Outperformed Linear in Q1 2024, per QSR Convergent TV Outcomes Report
EDO finds QSR ads in Q1 were 5% more effective overall on linear TV than streaming and only 17% of ads were exposed to streaming viewers.
EDO Team April 25, 2024 3 min readEDO Finds Women’s Sports Are Increasingly Effective for TV Advertisers
Women’s Tennis and WNBA see biggest year-over-year ad effectiveness improvements while brands such as State Farm and New Balance receive boosts from creatives featuring women athletes.
EDO Team March 7, 2024 3 min readBeyoncé, Mr. T, Carl Weathers Were Most Engaging Super Bowl LVIII Ad Celebrities
Beyoncé, Mr. T, and the late Carl Weathers topped EDO’s comprehensive list of most engaging celebrities featured in Super Bowl LVIII ads.
EDO Team February 16, 2024 4 min readBloomberg’s The Tape: Kevin Krim explains how Super Bowl Ads further prove that Streaming is the new Syndication
EDO CEO Kevin Krim visited Bloomberg to talk about the effectiveness of Super Bowl LVIII advertising.
EDO Team February 13, 2024 1 min readEDO on CNBC: Kevin Krim Breaks Down Super Bowl LVIII Ads on Squawk Box
EDO CEO Kevin Krim visited CNBC’s Squawk Box to talk about the effectiveness of Super Bowl LVIII advertising.
EDO Team February 13, 2024 2 min readReport: New Blockbusters, Volkswagen, Poppi, and Temu Win Most Effective Super Bowl LVIII Ads
Which brands really won 2024’s Super Bowl LVIII? EDO takes a look at the top trends in Big Game advertising effectiveness, based on consumer engagement data.
EDO Team February 12, 2024 4 min read