EDO in the News
See EDO in the news with the latest research and insights.
48 Results
EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform Convergent TV Outcomes
TelevisaUnivision will leverage EDO’s investment-grade CTV outcomes to measure and optimize ad effectiveness on ViX.
EDO Team June 13, 2025 2 min read
EDO and The Trade Desk Bring New CTV Measurement Approach to Programmatic Media Buying
Advertisers can now access EDO’s predictive outcomes data within The Trade Desk to optimize CTV and digital video performance.
EDO Team June 10, 2025 2 min read
TV Advertising Drives Digital Gains, Can Double Website Traffic for QSR Brands
EDO research shows impression quality is more impactful than volume in driving business outcomes — and amplifies QSR brands' digital effectiveness.
EDO Team May 22, 2025 3 min read
EDO Launches Engaged Audience Planning, Empowering Brands, Agencies, Networks, and Streamers to Elevate Advanced Audiences and Outcomes-Based Planning for 2025 Upfronts Decisions
Elevate Advanced Audiences and Outcomes-Based Planning for 2025 Upfronts Decisions with Engaged Audience Planning.
EDO Team April 23, 2025 3 min read
TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers
Women’s sports continue to break records as TV viewership surges 139% year-over-year, generating significant business outcomes for advertisers like SKIMS, Marco’s Pizza, and CarMax.
EDO Team March 11, 2025 3 min read
EDO’s Convergent TV Outcomes Report Details Data-Driven Strategies for Body & Skincare Advertisers
Omnilux, Dr. Squatch, and Plexaderm were the most effective at driving consumer behavior, according to EDO’s investment-grade data.
EDO Team February 28, 2025 3 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 10, 2025 1 min read
T-Mobile, RAM, Liquid Death Awarded Most Engaging Super Bowl LIX Ads
Practical Tech won the night while AI underwhelmed, Stellantis filled the absence of auto rivals, and health-focus brands scaled the TV outcomes ranks
EDO Team February 10, 2025 4 min read
Announcement: EDO and Chalice Partner to Optimize Outcomes Across Programmatic CTV and Digital Ad Campaigns
Integration utilizes immediate engagement metrics to enable more precise and efficient campaign management across Connected TV and platforms like Meta and YouTube.
EDO Team January 16, 2025 2 min read
Diabetes Brands Dexcom, Ozempic, Mounjaro Drive Q3 Convergent TV Ad Engagement
EDO, the TV outcomes company, has released its Q3 2024 Diabetes Convergent TV Outcomes Report, providing critical insights into the diabetes category linear and streaming TV ad performance.
EDO Team December 19, 2024 3 min read
EDO and DoubleVerify Unveil First-of-its-Kind AI-Driven Optimization for CTV Advertising
Integration of EDO’s engagement metrics with DoubleVerify Scibids AI boosts precision and ROI in CTV ads
EDO Team December 17, 2024 2 min read
Top Ads of 2024 from Capital One, McDonald’s, and SKIMS; Highlights Key Convergent TV Engagement Trends
The TV outcomes company celebrates the year’s most effective ads and uncovers the biggest trends shaping convergent TV and consumer engagement.
EDO Team December 12, 2024 4 min read