EDO in the News
See EDO in the news with the latest research and insights.
42 Results
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 10, 2025 1 min read
T-Mobile, RAM, Liquid Death Awarded Most Engaging Super Bowl LIX Ads
Practical Tech won the night while AI underwhelmed, Stellantis filled the absence of auto rivals, and health-focus brands scaled the TV outcomes ranks
EDO Team February 10, 2025 4 min read
Announcement: EDO and Chalice Partner to Optimize Outcomes Across Programmatic CTV and Digital Ad Campaigns
Integration utilizes immediate engagement metrics to enable more precise and efficient campaign management across Connected TV and platforms like Meta and YouTube.
EDO Team January 16, 2025 2 min read
Diabetes Brands Dexcom, Ozempic, Mounjaro Drive Q3 Convergent TV Ad Engagement
EDO, the TV outcomes company, has released its Q3 2024 Diabetes Convergent TV Outcomes Report, providing critical insights into the diabetes category linear and streaming TV ad performance.
EDO Team December 19, 2024 3 min read
EDO and DoubleVerify Unveil First-of-its-Kind AI-Driven Optimization for CTV Advertising
Integration of EDO’s engagement metrics with DoubleVerify Scibids AI boosts precision and ROI in CTV ads
EDO Team December 17, 2024 2 min read
Top Ads of 2024 from Capital One, McDonald’s, and SKIMS; Highlights Key Convergent TV Engagement Trends
The TV outcomes company celebrates the year’s most effective ads and uncovers the biggest trends shaping convergent TV and consumer engagement.
EDO Team December 12, 2024 4 min read
EDO and VIZIO’s Inscape Extend Partnership to Fuel Outcomes Measurement with Real-Time Smart TV Data
VIZIO’s Inscape, a leading provider of currency-grade smart TV data, and TV outcomes company EDO today announced an extension of their longstanding strategic data partnership.
EDO Team November 21, 2024 2 min read
Ad Effectiveness Grew 16% in WNBA and 15% in NBA Year-Over-Year
Consumer engagement and estimated TV ad spend increased 6% and 7% respectively across all basketball programming during 2023-24 seasons
EDO Team October 16, 2024 3 min read
TV Ads on Spanish-language Networks Outperform Ads on English-language TV
Retailers ride higher sales while TV advertising spikes during busy holiday shopping season
EDO Team October 8, 2024 3 min read
Most Effective Department Store Convergent TV Advertisers as Back-to-School Shopping Begins
Retailers ride higher sales while TV advertising spikes during busy holiday shopping season
EDO Team August 6, 2024 3 min read
NFL TV Advertising Delivers 36x More Engagement Than Primetime
The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.
EDO Team August 16, 2024 2 min read
EDO Names Most Effective TV Creatives of 2024 So Far: Ads From Ciroc, T-Mobile, Buffalo Wild Wings Among Winners
The TV outcomes company assessed ad performance across 15 industries such as Automotive, CPG, Restaurants, and Pharma Rx to highlight consumer engagement trends driving TV ad effectiveness
EDO Team July 2, 2024 3 min read