Data Drop: Nutter Butter Math
Oct 2 2024
For decades, marketers have relied on traditional ratings and survey-based research for incomplete TV measurement. What they were always missing is a predictive and sensitive approach to measurement — one that connects the dots between the TV ads people see and what they do online afterward.
In 2015, award-winning filmmaker and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler saw an opportunity to modernize linear TV advertising measurement and help the film industry better market their work using data science.
In 2015, award-winning filmmaker and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler saw an opportunity to modernize linear TV advertising measurement and help the film industry better market their work using data science.
Years later, EDO has grown well beyond a tool for media and entertainment. We now empower marketers, networks, advertising agencies, and creatives to understand when and how Convergent TV ads trigger consumers to take actions that lead to economic outcomes. We support our clients as they strive to generate greater value from their creative efforts and media investments.
We’re headquartered in the media and entertainment capitals of the world - Los Angeles and New York City - with a growing engineering and data presence in San Francisco.
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