Top Ads
Men's March Madness
The Most Effective Ads in Every Category
See the spots that were most effective at driving consumer engagement in every industry, across the entire tournament, or sorted by round. In our rankings, the performance of each ad is indexed to the average category ad performance — an ad that is 40% more effective, for example, is that much more effective than its category average at driving consumer engagement during that round of the tournament.
|
Rank
|
Engagement Rate
|
Ad Duration
|
||
|---|---|---|---|---|
|
1
|
|
Email :30
GEICO
|
+826%
|
30s
|
|
2
|
|
ADX - Match Your Energy :30
Acura
|
+581%
|
30s
|
|
3
|
|
American Born (Employee Pricing/Cash Incentives) :30
Jeep
|
+573%
|
30s
|
|
4
|
|
Introducing Eroxon - FDA-Cleared Gel :15
Eroxon
|
+515%
|
15s
|
|
5
|
|
Commitment :30
Ford
|
+476%
|
30s
|
|
6
|
|
Day of Giving feat. Danny DeVito - Mar. 26 :30
Jersey Mike's Subs
|
+403%
|
30s
|
|
7
|
|
Girls Trip :30
Airbnb
|
+346%
|
30s
|
|
8
|
|
$10 Tuesday: Butter My Biscuit that's a Good Deal :15
KFC
|
+344%
|
15s
|
|
9
|
|
2024 Hummer EV - Push the Button, Crabwalk (0% APR/60 Months on All EV Models) :30
GMC
|
+339%
|
30s
|
|
10
|
|
2025 IS - Arcade :30
Lexus
|
+323%
|
30s
|
|
11
|
|
2025 Escalade IQ - Let's Take the Cadillac :30
Cadillac
|
+311%
|
30s
|
|
12
|
|
3 Courses $14.99 :15
Outback Steakhouse
|
+308%
|
15s
|
|
13
|
|
3 For Me: Just $10.99 :15
Chili's
|
+301%
|
15s
|
|
14
|
|
2025 Navigator - Mic Drop ft Serena Williams :30
Lincoln
|
+277%
|
30s
|
|
15
|
|
Tropic Time :15
Tropical Smoothie Cafe
|
+277%
|
15s
|
|
16
|
|
Luxe - $5, $7, $9 Cravings Box :30
Taco Bell
|
+276%
|
30s
|
|
17
|
|
$7 Luxe Cravings Box - Toasted Cheddar Street Chalupas :15
Taco Bell
|
+276%
|
15s
|
|
18
|
|
2025 Invitation to Lexus SE - Step Into Adventure :30
Lexus
|
+262%
|
30s
|
|
19
|
|
ARB_BWL
Arby's
|
+250%
|
15s
|
|
20
|
|
Host ft Nick Saban :30
VRBO
|
+240%
|
30s
|
|
21
|
|
Cheesy Bites Pizza feat. Peter Zahut :15
Pizza Hut
|
+238%
|
15s
|
|
22
|
|
VRB_AGY
VRBO
|
+237%
|
30s
|
|
23
|
|
KFC_CAH
KFC
|
+228%
|
15s
|
|
24
|
|
New Asiago Bagel Stack :15
Panera Bread
|
+220%
|
15s
|
|
25
|
|
AIR_DGR
Airbnb
|
+219%
|
30s
|
|
26
|
|
Be Selfish or Share (Online Only Deal) :15
Buffalo Wild Wings
|
+217%
|
15s
|
|
27
|
|
2024 Hummer EV - Push the Button, Crabwalk (0% APR/60 Months on All EV Models + Costco Members Get $1250 Off) :30
GMC
|
+203%
|
30s
|
|
28
|
|
Slow Roasted Chicken - Taco 1st song by CARLIAN :30
Taco Bell
|
+193%
|
30s
|
|
29
|
|
2500 Rebel, Charger, RHO - Goldilocks Didn't Crave Porridge :30
RAM
|
+193%
|
30s
|
|
30
|
|
'Welcome to Our World' Featuring Simon Helberg
Liquid I.V.
|
+191%
|
15s
|
|
31
|
|
Owner's Manual ft Harrison Ford :30
Jeep
|
+191%
|
30s
|
|
32
|
|
COC_EIH
Coca-Cola
|
+190%
|
15s
|
|
33
|
|
CR-V and CR-V Hybrid - Your Turn (2024 CR-V Lease Offer) :30
Honda
|
+189%
|
30s
|
|
34
|
|
B-Ball Dad :15
Jimmy John's
|
+189%
|
15s
|
|
35
|
|
3 For Me: Smashaburger :15
Chili's
|
+189%
|
15s
|
|
36
|
|
2025 Murano - Greatest Rush (Massaging Seats) :15
Nissan
|
+185%
|
15s
|
|
37
|
|
MIC_TSV
Michelob Ultra
|
+183%
|
15s
|
|
38
|
|
The Legend of Peter Zahut and Cheese Bites Pizza :30
Pizza Hut
|
+178%
|
30s
|
|
39
|
|
Range Rover Sport - Velocity Blue :30
Range Rover
|
+178%
|
30s
|
|
40
|
|
MOU_DKJ
Mountain Dew
|
+176%
|
15s
|
|
41
|
|
Kiss From a Lime ft. Seal :15
Mountain Dew
|
+176%
|
15s
|
|
42
|
|
The 2025 Sierra Lineup - Professional Grade - America 250 Years :30
GMC
|
+174%
|
30s
|
|
43
|
|
Core Free :15
Intuit TurboTax
|
+173%
|
15s
|
|
44
|
|
Jinx :15
Jersey Mike's Subs
|
+173%
|
15s
|
|
45
|
|
3 for Me: Just $10.99 V2 :15
Chili's
|
+172%
|
15s
|
|
46
|
|
Design You Feel in Every Detail :30
Buick
|
+171%
|
30s
|
|
47
|
|
Month of Free :15
Buffalo Wild Wings
|
+171%
|
15s
|
|
48
|
|
Golf :15
Jersey Mike's Subs
|
+170%
|
15s
|
|
49
|
|
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN :15
Taco Bell
|
+168%
|
15s
|
|
50
|
|
AIR_DHP
Airbnb
|
+168%
|
30s
|
|
51
|
|
Above and Beyond Land (V2) :30
Defender
|
+166%
|
30s
|
|
52
|
|
Parade :15
Twisted Tea
|
+165%
|
15s
|
|
53
|
|
Day of Giving feat. Danny DeVito - Mar. 26 :15
Jersey Mike's Subs
|
+164%
|
15s
|
|
54
|
|
2025 Signature Event - What Is That? (2.9% + $2500 on '25 GV70) :15
Genesis Motors
|
+163%
|
15s
|
|
55
|
|
March Madness Special Goggles :30
Buffalo Wild Wings
|
+163%
|
30s
|
|
56
|
|
Life Doesn't Have an Owner's Manual (10% Off MSRP on 2024 Wrangler Rubicon, Sahara, & Sport Models (ICE)) :30
Jeep
|
+160%
|
30s
|
|
57
|
|
Bundle Bros feat. Rob Gronkowski :15
Pizza Hut
|
+158%
|
15s
|
|
58
|
|
Caliente Cantina Chicken Menu - Introducing song by J Noa :30
Taco Bell
|
+157%
|
30s
|
|
59
|
|
Because Options - $6.99 Big Crispy Fish Meal :15
Arby's
|
+154%
|
15s
|
|
60
|
|
2025 Silverado Trail Boss - Big Plans :15
Chevrolet
|
+154%
|
15s
|
|
61
|
|
Batman vs Bateman ft. Jason Bateman :60
State Farm
|
+154%
|
60s
|
|
62
|
|
Frozen Sucks (March Madness) :30
Wendy's
|
+152%
|
30s
|
|
63
|
|
Drive a Ford :30
Ford
|
+151%
|
30s
|
|
64
|
|
Commitment ft. Pete Davidson :15
Verizon Wireless
|
+151%
|
15s
|
|
65
|
|
Free Refill :15
Starbucks
|
+149%
|
15s
|
|
66
|
|
2025 Spring SE - Transformation Awaits (Nautilus Lease Offer) :30
Lincoln
|
+148%
|
30s
|
|
67
|
|
The Journey (V1 - Rhino Rescuer ) :30
Defender
|
+146%
|
30s
|
|
68
|
|
Chipotle Honey Chicken (All New) :15
Chipotle Mexican Grill
|
+146%
|
15s
|
|
69
|
|
2025 Silverado Trail Boss - Down for Whatever :15
Chevrolet
|
+144%
|
15s
|
|
70
|
|
2025 Sonata Hybrid - Play for the Car :30
Hyundai
|
+143%
|
30s
|
|
71
|
|
$7 Luxe Cravings Box - Toasted Cheddar Street Chalupas :30
Taco Bell
|
+143%
|
30s
|
|
72
|
|
KFC_CAJ
KFC
|
+142%
|
15s
|
|
73
|
|
Head To - $6.99 Big Crispy Fish Meal :15
Arby's
|
+136%
|
15s
|
|
74
|
|
2025 Invitation to Lexus SE - Step Into Consideration :30
Lexus
|
+135%
|
30s
|
|
75
|
|
All the Time :15
Wendy's
|
+130%
|
15s
|
|
76
|
|
Legendary Stories Start with a Lite :30
Miller Lite
|
+130%
|
30s
|
|
77
|
|
KIT_CCO
Kit Kat
|
+129%
|
15s
|
|
78
|
|
2025 Murano - Slo Mo (Google Built-In) :15
Nissan
|
+129%
|
15s
|
|
79
|
|
AIR_DGU
Airbnb
|
+127%
|
30s
|
|
80
|
|
Not Allowed To Drink feat. Post Malone and Shane Gillis :15
Bud Light
|
+124%
|
15s
|
|
81
|
|
2025 Armada - Towing/ATVs (with MSRP) :15
Nissan
|
+124%
|
15s
|
|
82
|
|
COC_EHM
Coca-Cola
|
+123%
|
15s
|
|
83
|
|
2025 Invitation to Lexus SE - Step Into Choice :30
Lexus
|
+119%
|
30s
|
|
84
|
|
LIQ_0IC
Liquid I.V.
|
+118%
|
30s
|
|
85
|
|
To Those Who Move You (V2 - Sports) :30
Mazda
|
+115%
|
30s
|
|
86
|
|
March Madness Special Goggles :15
Buffalo Wild Wings
|
+115%
|
15s
|
|
87
|
|
Fresh Never Frozen (March Madness 2025) :30
Wendy's
|
+115%
|
30s
|
|
88
|
|
Rules ft Nick Saban :15
VRBO
|
+115%
|
15s
|
|
89
|
|
Batman v. Bateman: Two Face ft Jason Bateman :30
State Farm
|
+115%
|
30s
|
|
90
|
|
Caliente Cantina Chicken Menu Spanish :15
Taco Bell
|
+114%
|
15s
|
|
91
|
|
COC_EHN
Coca-Cola
|
+114%
|
30s
|
|
92
|
|
Slam Dunk (March Madness Ready) :15
Wendy's
|
+114%
|
15s
|
|
93
|
|
Maxwell the Pig :30
GEICO
|
+111%
|
30s
|
|
94
|
|
Goldilocks & the 3 Trucks - 2025 RAM 1500 Big Horn, Laramie, Tradesman (Up to $6500 Cash Back) :30
RAM
|
+110%
|
30s
|
|
95
|
|
2025 Sonata Hybrid - Play for the Car :15
Hyundai
|
+109%
|
15s
|
|
96
|
|
2025 Armada - The Adventurers (with MSRP, March Madness) :30
Nissan
|
+109%
|
30s
|
|
97
|
|
2025 Murano - Green Light (Personalized Lighting) : 15
Nissan
|
+107%
|
15s
|
|
98
|
|
March Madness Special Goggles V2 :15
Buffalo Wild Wings
|
+106%
|
15s
|
|
99
|
|
Greedy - $6.99 Big Crispy Fish Meal :15
Arby's
|
+106%
|
15s
|
|
100
|
|
YAS_0BW
Yasso
|
+105%
|
15s
|
|
101
|
|
Utopia - Rule Them All (Now Sailing) :15
Royal Caribbean Cruises
|
+104%
|
15s
|
|
102
|
|
Star-Go All In (Summer 2025) :15
Royal Caribbean Cruises
|
+102%
|
15s
|
|
103
|
|
Coca-Cola Orange Cream - Truck Song :15
Coca-Cola
|
+101%
|
15s
|
|
104
|
|
EXP_JQL
Experian
|
+100%
|
15s
|
|
105
|
|
2025 March Madness - Network: Nova BFFs :30
AT&T Wireless
|
+98%
|
30s
|
|
106
|
|
The 2025 Sierra Lineup - Professional Grade (0% Financing 2024 Sierra 1500s) :30
GMC
|
+98%
|
30s
|
|
107
|
|
Fresh Never Frozen
|
+97%
|
30s
|
|
108
|
|
COC_EHE
Coca-Cola
|
+96%
|
15s
|
|
109
|
|
2025 Signature Event - Illuminated (2.9% + $1000 on '25 GV80) :30
Genesis Motors
|
+94%
|
30s
|
|
110
|
|
Bank is Open ft S Jackson, S Lee, C Barkley (March Madness) :30
Capital One
|
+93%
|
30s
|
|
111
|
|
Full Speed Ahead :30
Nissan
|
+92%
|
30s
|
|
112
|
|
Batman vs Bateman: Poison Ivy ft. Jason Bateman :30
State Farm
|
+91%
|
30s
|
|
113
|
|
$6 Meal Deal - Biggest Deal in Breakfast (Giants) :15
Dunkin'
|
+91%
|
15s
|
|
114
|
|
American Ingredients :15
Samuel Adams
|
+90%
|
15s
|
|
115
|
|
EXP_JQK
Experian
|
+90%
|
15s
|
|
116
|
|
RIT_0VD
Ritz Crackers
|
+89%
|
15s
|
|
117
|
|
Huddle ($25/Line, Four iPhone 16 Pros on Us) :15
Verizon Wireless
|
+88%
|
15s
|
|
118
|
|
RDX - Energy of Innovation (4.99% APR) :30
Acura
|
+88%
|
30s
|
|
119
|
|
Stability ft. Pete Davidson :30
Verizon Wireless
|
+88%
|
30s
|
|
120
|
|
POW_EEM
Powerade
|
+87%
|
30s
|
|
121
|
|
COC_EHZ
Coca-Cola
|
+87%
|
15s
|
|
122
|
|
Star-Go All In (Book Now) :15
Royal Caribbean Cruises
|
+87%
|
15s
|
|
123
|
|
2025 Invitation to Lexus SE - Step Into Choice (ES Offers) :30
Lexus
|
+85%
|
30s
|
|
124
|
|
EXP_JQQ
Experian
|
+84%
|
30s
|
|
125
|
|
Life Doesn't Have an Owner's Manual - Celebration Event (2025 Grand Cherokee $2500 Cash Allowance) :30
Jeep
|
+81%
|
30s
|
|
126
|
|
2025 Signature Event - What Is That? (2.9% + $2500 on '25 GV70) :30
Genesis Motors
|
+80%
|
30s
|
|
127
|
|
2025 Murano - Greatest Rush (Massaging Seats, $449/Mo) :15
Nissan
|
+80%
|
15s
|
|
128
|
|
Forgot To Moisturize? :15
Dove
|
+78%
|
15s
|
|
129
|
|
Design You Feel in Every Detail (0.9%/APR + Up to $3k Purchase Allowance on Encore GX S & Envision) :30
Buick
|
+77%
|
30s
|
|
130
|
|
Own the Dream :60
Rocket Mortgage
|
+75%
|
60s
|
|
131
|
|
Breeze :30
Intuit TurboTax
|
+74%
|
30s
|
|
132
|
|
Dr. Rick: Boundaries :30
Progressive Insurance
|
+74%
|
30s
|
|
133
|
|
INV_FHU
Invesco Funds Group
|
+73%
|
30s
|
|
134
|
|
COC_EII
Coca-Cola
|
+72%
|
30s
|
|
135
|
|
COC_EHY
Coca-Cola
|
+72%
|
30s
|
|
136
|
|
Star-Adventure on Repeat (V2) :15
Royal Caribbean Cruises
|
+70%
|
15s
|
|
137
|
|
The Road - Collision Warning (IIHS Top Safety Pick) :15
Hyundai
|
+69%
|
15s
|
|
138
|
|
Mayhem: Yips ft Alex Morgan :30
Allstate
|
+68%
|
30s
|
|
139
|
|
Huddle ($25/Line, Four iPhone 16 Pros on Us) :30
Verizon Wireless
|
+68%
|
30s
|
|
140
|
|
2025 Silverado Trail Boss - Any Given Saturday :30
Chevrolet
|
+66%
|
30s
|
|
141
|
|
Just Choose (V1) :30
Mazda
|
+65%
|
30s
|
|
142
|
|
Not As You Know it :15
Dove
|
+65%
|
15s
|
|
143
|
|
Mayhem: Leaf Blower :30
Allstate
|
+64%
|
30s
|
|
144
|
|
Mountains of Flavor - Crispy, Bold & Deep :15
Wingstop Restaurants
|
+64%
|
15s
|
|
145
|
|
Singing - American Light :15
Samuel Adams
|
+63%
|
15s
|
|
146
|
|
Batman vs Bateman: Fannypack ft. Jason Bateman :15
State Farm
|
+62%
|
15s
|
|
147
|
|
2025 March Madness - Network: Too Connected :30
AT&T Wireless
|
+62%
|
30s
|
|
148
|
|
Super Fresh :15
Wendy's
|
+62%
|
15s
|
|
149
|
|
Is It in You? (NCAA Version) :15
Gatorade
|
+61%
|
15s
|
|
150
|
|
How Many Buds Does it Take? feat. Post Malone, Shane Gillis, Peyton Manning :15
Bud Light
|
+61%
|
15s
|
|
151
|
|
Time Off Set :30
Hotels.com
|
+61%
|
30s
|
|
152
|
|
The Road - Blind Spot (IIHS Top Safety Pick) :30
Hyundai
|
+61%
|
30s
|
|
153
|
|
EXP_JSK
Experian
|
+60%
|
30s
|
|
154
|
|
Is It In You? (NCAA Version) :30
Gatorade
|
+60%
|
30s
|
|
155
|
|
2024 Equinox EV - Don't Change :30
Chevrolet
|
+60%
|
30s
|
|
156
|
|
Rich and Full of Flavor :15
Modelo
|
+60%
|
15s
|
|
157
|
|
NCAA So Money Men's (March Madness) :30
Intuit TurboTax
|
+59%
|
30s
|
|
158
|
|
POW_EEK
Powerade
|
+59%
|
30s
|
|
159
|
|
Any Phone, Any Condition - Airport (Samsung Galaxy S25+, Watch or Tablet, $1,500 Value) :30
Verizon Wireless
|
+57%
|
30s
|
|
160
|
|
Breeze :15
Intuit TurboTax
|
+55%
|
15s
|
|
161
|
|
The Road - Blind Spot (IIHS Top Safety Pick) :15
Hyundai
|
+52%
|
15s
|
|
162
|
|
Mountains of Flavor - Crispy, Bold & Deep <<2>> :15
Wingstop Restaurants
|
+50%
|
15s
|
|
163
|
|
Have You Had Yours :15
Hershey's
|
+48%
|
15s
|
|
164
|
|
Get Your Stay Ridiculously Right - Vegas :15
Booking.com
|
+47%
|
15s
|
|
165
|
|
EMP_FDP
Empower Investments
|
+47%
|
30s
|
|
166
|
|
WIN_FAA
Wingstop Restaurants
|
+47%
|
15s
|
|
167
|
|
Maxwell the Pig - March Madness Sponsor :15
GEICO
|
+47%
|
15s
|
|
168
|
|
Welcome To The Team :15
Dove
|
+46%
|
15s
|
|
169
|
|
Old Phone (Pay Off up to $800, iPhone 16 Pro) :15
Verizon Wireless
|
+44%
|
15s
|
|
170
|
|
Time Off Set :15
Hotels.com
|
+44%
|
15s
|
|
171
|
|
Savor - Ice Kareem ft Jackson, Lee, Barkley, Johnson, Abdul-Jabbar (March Madness) :30
Capital One
|
+43%
|
30s
|
|
172
|
|
REE_BZU
Reese's
|
+43%
|
15s
|
|
173
|
|
Best Coke Ever ft. NCAA :15
Coca-Cola
|
+43%
|
30s
|
|
174
|
|
Reese's University - Cheerleader :15
Reese's
|
+43%
|
15s
|
|
175
|
|
Any Phone, Any Condition - Airport (Samsung Galaxy S25+, Watch & Tablet, $1,900 Value) :30
Verizon Wireless
|
+42%
|
30s
|
|
176
|
|
DOV_DFK
Dove
|
+42%
|
15s
|
|
177
|
|
Mark of a Fighter - Extra Hand :30
Modelo
|
+42%
|
30s
|
|
178
|
|
Some Love a Rustic Cabin :15
Booking.com
|
+41%
|
15s
|
|
179
|
|
2025 Signature Event - Illuminated (2.9% + $1000 on '25 GV80) :15
Genesis Motors
|
+41%
|
15s
|
|
180
|
|
2025 March Madness - Price: Watch Party (AYAC) :30
AT&T Wireless
|
+41%
|
30s
|
|
181
|
|
2025 March Madness - Holistic: Too Competitive :30
AT&T Wireless
|
+41%
|
30s
|
|
182
|
|
Congratulations :30
Progressive Insurance
|
+41%
|
30s
|
|
183
|
|
Venture - Hoopla ft S Jackson, C Barkley, S Lee (March Madness) :30
Capital One
|
+41%
|
30s
|
|
184
|
|
Core Free :30
Intuit TurboTax
|
+40%
|
30s
|
|
185
|
|
2024 Equinox EV - Don't Change (MLB) :30
Chevrolet
|
+40%
|
30s
|
|
186
|
|
Mark of a Fighter - Social Club :30
Modelo
|
+40%
|
30s
|
|
187
|
|
Venture - Blimp is Back ft C Barkley, J Garner, S Lee, S Jackson, M Johnson (March Madness) :30
Capital One
|
+40%
|
30s
|
|
188
|
|
Mark of a Fighter - Culinary Services :30
Modelo
|
+39%
|
30s
|
|
189
|
|
Check the Score :15
Allstate
|
+39%
|
15s
|
|
190
|
|
Multiple Adventures in One
Universal Parks & Resorts
|
+39%
|
30s
|
|
191
|
|
REE_BJI
Reese's
|
+39%
|
15s
|
|
192
|
|
EMP_FBN
Empower Investments
|
+39%
|
30s
|
|
193
|
|
Now It Is :15
Blue Moon
|
+39%
|
15s
|
|
194
|
|
MIC_TMB
Michelob Ultra
|
+38%
|
15s
|
|
195
|
|
The Most Elegant :15
Corona
|
+38%
|
15s
|
|
196
|
|
Spark Cash Plus - Sand Cloud ft Samuel L. Jackson (March Madness) :30
Capital One
|
+38%
|
30s
|
|
197
|
|
La Playa Awaits :30
Corona
|
+37%
|
30s
|
|
198
|
|
It was Them ft. Juju Watkins :15
State Farm
|
+37%
|
15s
|
|
199
|
|
DOW_DCA
Downy
|
+37%
|
15s
|
|
200
|
|
La Playa Awaits :60
Corona
|
+36%
|
60s
|
|
201
|
|
Mark of a Fighter - Culinary Services :15
Modelo
|
+36%
|
15s
|
|
202
|
|
Slow Roasted Chicken - Taco 1st song by CARLIAN :15
Taco Bell
|
+35%
|
15s
|
|
203
|
|
It's Ok :30
Hyundai
|
+35%
|
30s
|
|
204
|
|
Check the Section :15
Allstate
|
+35%
|
15s
|
|
205
|
|
Let's Get You Home - RentRewards :30
Rocket Mortgage
|
+34%
|
30s
|
|
206
|
|
Mayhem: Kiss Cam :30
Allstate
|
+34%
|
30s
|
|
207
|
|
Old Phone (Pay Off up to $800, iPhone 16 Pro) :30
Verizon Wireless
|
+33%
|
30s
|
|
208
|
|
PRI_VAE
Principal Financial Group
|
+32%
|
15s
|
|
209
|
|
DOV_DJR
Dove
|
+32%
|
15s
|
|
210
|
|
Lucky Charm :30
Progressive Insurance
|
+32%
|
30s
|
|
211
|
|
2025 March Madness - Price: Mini Melo (SS) :30
AT&T Wireless
|
+32%
|
30s
|
|
212
|
|
2025 March Madness - Price: Merch :30
AT&T Wireless
|
+31%
|
30s
|
|
213
|
|
Mark of a Fighter - Extra Hand :15
Modelo
|
+31%
|
15s
|
|
214
|
|
Dr. Rick Firepit :30
Progressive Insurance
|
+30%
|
30s
|
|
215
|
|
Mark of a Fighter - Social Club :15
Modelo
|
+30%
|
15s
|
|
216
|
|
2025 March Madness - Care: Avoiding Spoilers :30
AT&T Wireless
|
+30%
|
30s
|
|
217
|
|
It was Them ft. Juju Watkins :30
State Farm
|
+29%
|
30s
|
|
218
|
|
David and Dave :15
Stella Artois
|
+27%
|
15s
|
|
219
|
|
Valet Parking :30
GEICO
|
+27%
|
30s
|
|
220
|
|
The Gecko Eats a Burrito :30
GEICO
|
+26%
|
30s
|
|
221
|
|
Get Your Stay Ridiculously Right
Booking.com
|
+26%
|
30s
|
|
222
|
|
Home Is Still the American Dream :30
Rocket Mortgage
|
+26%
|
30s
|
|
223
|
|
Batman vs Bateman: Car ft. Jason Bateman :15
State Farm
|
+26%
|
15s
|
|
224
|
|
New Oreo Puffs :15
Oreo
|
+26%
|
15s
|
|
225
|
|
The Best Groomsmen :15
Coors Light
|
+25%
|
15s
|
|
226
|
|
3 For Me: Twice the Meat of a Big Mac :15
Chili's
|
+25%
|
15s
|
|
227
|
|
2025 March Madness - Holistic: Vignettes :30
AT&T Wireless
|
+24%
|
30s
|
|
228
|
|
POW_EEO
Powerade
|
+24%
|
15s
|
|
229
|
|
INV_FHG
Invesco Funds Group
|
+23%
|
30s
|
|
230
|
|
SIM_PPJ
Simply Beverages
|
+23%
|
15s
|
|
231
|
|
Venture - Blimp is Back ft CBarkley, JGarner, SLee, SLJackson, MJohnson (March Madness) :15
Capital One
|
+23%
|
15s
|
|
232
|
|
When Is a House More Than A Home - Equity Loan (English) :30
Rocket Mortgage
|
+23%
|
30s
|
|
233
|
|
La Playa Awaits :15
Corona
|
+22%
|
15s
|
|
234
|
|
WIN_FAX
Wingstop Restaurants
|
+22%
|
15s
|
|
235
|
|
MIC_TLT
Michelob Ultra
|
+22%
|
15s
|
|
236
|
|
Lets Ride :30
Progressive Insurance
|
+22%
|
30s
|
|
237
|
|
AFL_0ZP
Aflac
|
+22%
|
30s
|
|
238
|
|
2025 March Madness - Care: Meeting Madness :30
AT&T Wireless
|
+22%
|
30s
|
|
239
|
|
EXP_JNY
Expedia
|
+21%
|
30s
|
|
240
|
|
RV Harvey :30
Progressive Insurance
|
+21%
|
30s
|
|
241
|
|
Check the Outfit :30
Allstate
|
+21%
|
30s
|
|
242
|
|
POW_EEH
Powerade
|
+21%
|
30s
|
|
243
|
|
COC_EHK
Coca-Cola
|
+21%
|
30s
|
|
244
|
|
You Already Love It :30
Jersey Mike's Subs
|
+20%
|
30s
|
|
245
|
|
MAR_XCD
Marriott
|
+20%
|
30s
|
|
246
|
|
RIT_0VM
Ritz Crackers
|
+20%
|
15s
|
|
247
|
|
GEI_JTO
GEICO
|
+19%
|
30s
|
|
248
|
|
Check the Score :30
Allstate
|
+18%
|
30s
|
|
249
|
|
ETR_ATC
E-Trade
|
+18%
|
15s
|
|
250
|
|
RIT_0VJ
Ritz Crackers
|
+18%
|
15s
|
|
251
|
|
EXP_JSZ
Expedia
|
+18%
|
15s
|
|
252
|
|
Valet Parking :15
GEICO
|
+18%
|
15s
|
|
253
|
|
PRI_WMM
Principal Financial Group
|
+18%
|
30s
|
|
254
|
|
DOV_DJX
Dove
|
+17%
|
15s
|
|
255
|
|
Play for an Ultra :15
Michelob Ultra
|
+17%
|
15s
|
|
256
|
|
Stay Ready :30
Massachusetts Mutual (Massmutual) Life Insurance Company
|
+16%
|
30s
|
|
257
|
|
EXP_IQT
Expedia
|
+16%
|
15s
|
|
258
|
|
Passive Progressive - Nancy :30
Progressive Insurance
|
+16%
|
30s
|
|
259
|
|
Work Thing :30
Progressive Insurance
|
+15%
|
30s
|
|
260
|
|
DEG_ABV
Degree
|
+15%
|
15s
|
|
261
|
|
PRI_WXB
Principal Financial Group
|
+14%
|
15s
|
|
262
|
|
DEG_ABR
Degree
|
+14%
|
15s
|
|
263
|
|
MAR_WVO
Marriott
|
+13%
|
30s
|
|
264
|
|
POW_EEB
Powerade
|
+13%
|
30s
|
|
265
|
|
Dr. Rick: Firepit :15
Progressive Insurance
|
+13%
|
15s
|
|
266
|
|
PRI_VAF
Principal Financial Group
|
+13%
|
30s
|
|
267
|
|
EXP_JNZ
Expedia
|
+13%
|
15s
|
|
268
|
|
MIC_TMC
Michelob Ultra
|
+12%
|
15s
|
|
269
|
|
INV_FHE
Invesco Funds Group
|
+12%
|
30s
|
|
270
|
|
Dr. Rick: Gas Stations :30
Progressive Insurance
|
+11%
|
30s
|
|
271
|
|
DEG_ACF
Degree
|
+11%
|
30s
|
|
272
|
|
Go Karts :30
Empower Investments
|
+11%
|
30s
|
|
273
|
|
DOW_DEF
Downy
|
+10%
|
15s
|
|
274
|
|
Fresh Never Frozen (March Madness 2025) Version II :30
Wendy's
|
+10%
|
30s
|
|
275
|
|
Passive Progressive - Tom :30
Progressive Insurance
|
+10%
|
30s
|
|
276
|
|
NCAA So Money Men's :15
Intuit TurboTax
|
+10%
|
15s
|
|
277
|
|
INV_FHF
Invesco Funds Group
|
+9%
|
30s
|
|
278
|
|
PRI_WML
Principal Financial Group
|
+7%
|
30s
|
|
279
|
|
Get Your Stay Ridiculously Right - Family Home :15
Booking.com
|
+6%
|
15s
|
|
280
|
|
DOV_DGR
Dove
|
+5%
|
15s
|
|
281
|
|
Check the Section :30
Allstate
|
+4%
|
30s
|
|
282
|
|
XDE_00C
Xdemvy
|
+3%
|
60s
|
|
283
|
|
NAB_0AF
Nabisco
|
+1%
|
30s
|
|
284
|
|
MAR_WZT
Marriott
|
+1%
|
30s
|
|
285
|
|
2024 December to Remember SE - Sled Dog Rescue :30
Lexus
|
+1%
|
30s
|
|
286
|
|
DOW_DCT
Downy
|
+1%
|
15s
|
|
287
|
|
Power of Omega-3 :15
Nordic Naturals
|
+1%
|
15s
|
|
288
|
|
Grownups :15
OLIPOP
|
+1%
|
15s
|
|
289
|
|
Cheating :15
Quest Nutrition
|
+1%
|
15s
|
|
290
|
|
TAS_0RI
Taste of the Masters 2025
|
+1%
|
10s
|
|
291
|
|
MON_OFT
Mondelez International
|
+1%
|
15s
|
|
292
|
|
OLI_BWC
OLIPOP
|
+1%
|
15s
|
|
1
|
|
Day of Giving feat. Danny DeVito - Mar. 26 :30
Jersey Mike's Subs
|
+262%
|
30s
|
|
2
|
|
$10 Tuesday: Butter My Biscuit that's a Good Deal :15
KFC
|
+223%
|
15s
|
|
3
|
|
3 Courses $14.99 :15
Outback Steakhouse
|
+200%
|
15s
|
|
4
|
|
3 For Me: Just $10.99 :15
Chili's
|
+195%
|
15s
|
|
5
|
|
Tropic Time :15
Tropical Smoothie Cafe
|
+179%
|
15s
|
|
6
|
|
Luxe - $5, $7, $9 Cravings Box :30
Taco Bell
|
+179%
|
30s
|
|
7
|
|
$7 Luxe Cravings Box - Toasted Cheddar Street Chalupas :15
Taco Bell
|
+179%
|
15s
|
|
8
|
|
ARB_BWL
Arby's
|
+162%
|
15s
|
|
9
|
|
Cheesy Bites Pizza feat. Peter Zahut :15
Pizza Hut
|
+154%
|
15s
|
|
10
|
|
KFC_CAH
KFC
|
+148%
|
15s
|
|
1
|
|
ADX - Match Your Energy :30
Acura
|
+194%
|
30s
|
|
2
|
|
2025 IS - Arcade :30
Lexus
|
+108%
|
30s
|
|
3
|
|
2025 Escalade IQ - Let's Take the Cadillac :30
Cadillac
|
+104%
|
30s
|
|
4
|
|
2025 Navigator - Mic Drop ft Serena Williams :30
Lincoln
|
+93%
|
30s
|
|
5
|
|
2025 Invitation to Lexus SE - Step Into Adventure :30
Lexus
|
+87%
|
30s
|
|
6
|
|
Range Rover Sport - Velocity Blue :30
Range Rover
|
+59%
|
30s
|
|
7
|
|
Above and Beyond Land (V2) :30
Defender
|
+55%
|
30s
|
|
8
|
|
2025 Signature Event - What Is That? (2.9% + $2500 on '25 GV70) :15
Genesis Motors
|
+54%
|
15s
|
|
9
|
|
2025 Spring SE - Transformation Awaits (Nautilus Lease Offer) :30
Lincoln
|
+49%
|
30s
|
|
10
|
|
The Journey (V1 - Rhino Rescuer ) :30
Defender
|
+49%
|
30s
|
|
1
|
|
American Born (Employee Pricing/Cash Incentives) :30
Jeep
|
+416%
|
30s
|
|
2
|
|
Commitment :30
Ford
|
+346%
|
30s
|
|
3
|
|
2024 Hummer EV - Push the Button, Crabwalk (0% APR/60 Months on All EV Models) :30
GMC
|
+246%
|
30s
|
|
4
|
|
2024 Hummer EV - Push the Button, Crabwalk (0% APR/60 Months on All EV Models + Costco Members Get $1250 Off) :30
GMC
|
+148%
|
30s
|
|
5
|
|
2500 Rebel, Charger, RHO - Goldilocks Didn't Crave Porridge :30
RAM
|
+140%
|
30s
|
|
6
|
|
Owner's Manual ft Harrison Ford :30
Jeep
|
+139%
|
30s
|
|
7
|
|
CR-V and CR-V Hybrid - Your Turn (2024 CR-V Lease Offer) :30
Honda
|
+138%
|
30s
|
|
8
|
|
2025 Murano - Greatest Rush (Massaging Seats) :15
Nissan
|
+135%
|
15s
|
|
9
|
|
The 2025 Sierra Lineup - Professional Grade - America 250 Years :30
GMC
|
+127%
|
30s
|
|
10
|
|
Design You Feel in Every Detail :30
Buick
|
+125%
|
30s
|
|
1
|
|
MIC_TSV
Michelob Ultra
|
+366%
|
15s
|
|
2
|
|
Parade :15
Twisted Tea
|
+332%
|
15s
|
|
3
|
|
Legendary Stories Start with a Lite :30
Miller Lite
|
+260%
|
30s
|
|
4
|
|
Not Allowed To Drink feat. Post Malone and Shane Gillis :15
Bud Light
|
+250%
|
15s
|
|
5
|
|
American Ingredients :15
Samuel Adams
|
+181%
|
15s
|
|
6
|
|
Singing - American Light :15
Samuel Adams
|
+125%
|
15s
|
|
7
|
|
How Many Buds Does it Take? feat. Post Malone, Shane Gillis, Peyton Manning :15
Bud Light
|
+123%
|
15s
|
|
8
|
|
Rich and Full of Flavor :15
Modelo
|
+120%
|
15s
|
|
9
|
|
Mark of a Fighter - Extra Hand :30
Modelo
|
+83%
|
30s
|
|
10
|
|
Mark of a Fighter - Social Club :30
Modelo
|
+80%
|
30s
|
|
1
|
|
Introducing Eroxon - FDA-Cleared Gel :15
Eroxon
|
+601%
|
15s
|
|
2
|
|
'Welcome to Our World' Featuring Simon Helberg
Liquid I.V.
|
+223%
|
15s
|
|
3
|
|
LIQ_0IC
Liquid I.V.
|
+137%
|
30s
|
|
4
|
|
YAS_0BW
Yasso
|
+122%
|
15s
|
|
5
|
|
POW_EEM
Powerade
|
+102%
|
30s
|
|
6
|
|
Forgot To Moisturize? :15
Dove
|
+91%
|
15s
|
|
7
|
|
Not As You Know it :15
Dove
|
+76%
|
15s
|
|
8
|
|
Is It in You? (NCAA Version) :15
Gatorade
|
+71%
|
15s
|
|
9
|
|
Is It In You? (NCAA Version) :30
Gatorade
|
+70%
|
30s
|
|
10
|
|
POW_EEK
Powerade
|
+68%
|
30s
|
|
1
|
|
Core Free :15
Intuit TurboTax
|
+461%
|
15s
|
|
2
|
|
EXP_JQL
Experian
|
+267%
|
15s
|
|
3
|
|
EXP_JQK
Experian
|
+239%
|
15s
|
|
4
|
|
EXP_JQQ
Experian
|
+223%
|
30s
|
|
5
|
|
Own the Dream :60
Rocket Mortgage
|
+199%
|
60s
|
|
6
|
|
Breeze :30
Intuit TurboTax
|
+198%
|
30s
|
|
7
|
|
INV_FHU
Invesco Funds Group
|
+194%
|
30s
|
|
8
|
|
EXP_JSK
Experian
|
+161%
|
30s
|
|
9
|
|
NCAA So Money Men's (March Madness) :30
Intuit TurboTax
|
+157%
|
30s
|
|
10
|
|
Breeze :15
Intuit TurboTax
|
+147%
|
15s
|
|
1
|
|
COC_EIH
Coca-Cola
|
+235%
|
15s
|
|
2
|
|
MOU_DKJ
Mountain Dew
|
+218%
|
15s
|
|
3
|
|
Kiss From a Lime ft. Seal :15
Mountain Dew
|
+218%
|
15s
|
|
4
|
|
KIT_CCO
Kit Kat
|
+160%
|
15s
|
|
5
|
|
COC_EHM
Coca-Cola
|
+152%
|
15s
|
|
6
|
|
COC_EHN
Coca-Cola
|
+141%
|
30s
|
|
7
|
|
Coca-Cola Orange Cream - Truck Song :15
Coca-Cola
|
+125%
|
15s
|
|
8
|
|
COC_EHE
Coca-Cola
|
+118%
|
15s
|
|
9
|
|
RIT_0VD
Ritz Crackers
|
+111%
|
15s
|
|
10
|
|
COC_EHZ
Coca-Cola
|
+108%
|
15s
|
|
1
|
|
Email :30
GEICO
|
+1264%
|
30s
|
|
2
|
|
Batman vs Bateman ft. Jason Bateman :60
State Farm
|
+235%
|
60s
|
|
3
|
|
Batman v. Bateman: Two Face ft Jason Bateman :30
State Farm
|
+175%
|
30s
|
|
4
|
|
Maxwell the Pig :30
GEICO
|
+170%
|
30s
|
|
5
|
|
Batman vs Bateman: Poison Ivy ft. Jason Bateman :30
State Farm
|
+140%
|
30s
|
|
6
|
|
Dr. Rick: Boundaries :30
Progressive Insurance
|
+113%
|
30s
|
|
7
|
|
Mayhem: Yips ft Alex Morgan :30
Allstate
|
+105%
|
30s
|
|
8
|
|
Mayhem: Leaf Blower :30
Allstate
|
+98%
|
30s
|
|
9
|
|
Batman vs Bateman: Fannypack ft. Jason Bateman :15
State Farm
|
+95%
|
15s
|
|
10
|
|
Maxwell the Pig - March Madness Sponsor :15
GEICO
|
+71%
|
15s
|
|
1
|
|
Girls Trip :30
Airbnb
|
+443%
|
30s
|
|
2
|
|
Host ft Nick Saban :30
VRBO
|
+308%
|
30s
|
|
3
|
|
VRB_AGY
VRBO
|
+304%
|
30s
|
|
4
|
|
AIR_DGR
Airbnb
|
+280%
|
30s
|
|
5
|
|
AIR_DHP
Airbnb
|
+215%
|
30s
|
|
6
|
|
AIR_DGU
Airbnb
|
+163%
|
30s
|
|
7
|
|
Rules ft Nick Saban :15
VRBO
|
+147%
|
15s
|
|
8
|
|
Utopia - Rule Them All (Now Sailing) :15
Royal Caribbean Cruises
|
+134%
|
15s
|
|
9
|
|
Star-Go All In (Summer 2025) :15
Royal Caribbean Cruises
|
+131%
|
15s
|
|
10
|
|
Star-Go All In (Book Now) :15
Royal Caribbean Cruises
|
+112%
|
15s
|
|
1
|
|
Commitment ft. Pete Davidson :15
Verizon Wireless
|
+303%
|
15s
|
|
2
|
|
2025 March Madness - Network: Nova BFFs :30
AT&T Wireless
|
+196%
|
30s
|
|
3
|
|
Huddle ($25/Line, Four iPhone 16 Pros on Us) :15
Verizon Wireless
|
+177%
|
15s
|
|
4
|
|
Stability ft. Pete Davidson :30
Verizon Wireless
|
+176%
|
30s
|
|
5
|
|
Huddle ($25/Line, Four iPhone 16 Pros on Us) :30
Verizon Wireless
|
+137%
|
30s
|
|
6
|
|
2025 March Madness - Network: Too Connected :30
AT&T Wireless
|
+124%
|
30s
|
|
7
|
|
Any Phone, Any Condition - Airport (Samsung Galaxy S25+, Watch or Tablet, $1,500 Value) :30
Verizon Wireless
|
+115%
|
30s
|
|
8
|
|
Old Phone (Pay Off up to $800, iPhone 16 Pro) :15
Verizon Wireless
|
+89%
|
15s
|
|
9
|
|
Any Phone, Any Condition - Airport (Samsung Galaxy S25+, Watch & Tablet, $1,900 Value) :30
Verizon Wireless
|
+85%
|
30s
|
|
10
|
|
2025 March Madness - Price: Watch Party (AYAC) :30
AT&T Wireless
|
+82%
|
30s
|
See the Top Ads of the Women’s Tournament
Want to know which ads are lighting up the scoreboard in the women’s NCAA Tournament? We’ve got you covered.
KNOW THE WINNERSThe Powerful Performance of the Men’s NCAA Tournament
-
717897Regular Season
-
112116126Tournament (Excluding Championship Game)
-
196194164Championship Game
NCAA Men’s Basketball Tournament delivers consistent results for brands.
Tournament ads have outperformed the average primetime programming in each of the past three years, with last year’s title game between UConn and Purdue delivering 64% more effectiveness than the primetime benchmark.
- A second-round tilt between North Carolina and Michigan State had the most effective ads of March Madness 2024, outperforming the average tournament game by 41%.
- Ads during the 2024 NCAA Men’s Basketball Tournament (excluding the championship game) were 9% more effective than they’d been in 2023.
- Ads during the 2024 title game between Purdue and UConn were 29% more effective than the average game during the 2024 Men’s NCAA Basketball Tournament.
Get the Score with EDO TV Outcomes
From the opening tip-off to the trophy presentation, EDO’s predictive outcomes deliver the insights you need to know what works at the NCAA Tournament and beyond. Sign up for a custom consultation to learn how you can optimize your next convergent TV media buy for the real consumer engagement behaviors that are most predictive of future sales.