If TV is converging, your ad measurement tech stack can’t be siloed. EDO has partnered with Nielsen to unify the most accurate audience and engagement data in the marketplace, directly integrated into your media measurement workflows. Access unified reporting between Nielsen Audience and EDO Engagement reports in one streamlined view.
Strike the balance between reach and outcomes
Both buyers and sellers can now make better decisions, from upfront and scatter buys to advanced data-driven and programmatic transactions. This ground-breaking integration combines Nielsen’s currency-grade TV audience measurement, with EDO's predictive TV outcomes metrics across linear and streaming ads. Simplify your team’s workflows and start assessing the full business value of every impression or GRP.
Plan smarter with integrated TV datasets
With signal loss on the rise, brands and agencies need a better way to understand the quality of each TV advertising placement. EDO supplements gross ratings points (GRPs) and impressions with insights into the online engagement of each airing across linear and streaming TV. Automated recommendations help you strike the optimal balance between engagement, reach, and cost with EDO dashboard integrations like:
We've been working with Nielsen and EDO on outcomes-based measurement and it's a great step forward for our industry to see them join forces on a solution centered around performance. At a time where the industry is focused on the next best currency, Disney remains focused on expansion and what really matters to advertisers.
Rita Ferro, President, Disney Advertising