Thought Leadership
Catch the latest bylines from our senior leadership team.
100 Results
Here's How TV Advertisers Can Win the Big Game and Beyond
Laura Grover, EDO's SVP & Head of Client Solutions, explains how marketers can get the most out of TV advertising during a busy Q1 of live sports.
Laura Grover February 3, 2026 4 min read
Zero‑Click Search Is Here — What It Means for Ad Measurement
Zero-click search is degrading website visits as a signal of ad-driven consideration and intent. Here's how to fill the gap with the right search data.
Laura Grover January 28, 2026 4 min read
Culture Eats Everything: 3 Leadership Lessons from EDO’s First Decade
EDO CEO Kevin Krim shares his leadership lessons from a decade of building a winning culture at a Vertical AI B2B technology company.
Kevin Krim December 19, 2025 5 min read
2026 Predictions: The Year of the Easy Button, and More Disruption
EDO CEO Kevin Krim sheds light on how the "Easy Button" will transform Convergent TV advertising in 2026 — and other predictions for the new year.
Kevin Krim December 2, 2025 4 min read
Decisions, Not Data: The Future of TV Marketing Optimization
EDO's Laura Grover and John Cripps share their vision for the future of TV marketing optimization: clear recommendations rooted in predictive outcomes.
Laura Grover & John Cripps November 21, 2025 4 min read
Everyone’s Selling AI-Powered Outcomes These Days – Here’s How to Spot the Pretenders
EDO CEO Kevin Krim sheds light on three questions marketers can ask to ensure that their AI-powered TV outcomes measurement works the way it's supposed to.
Kevin Krim November 20, 2025 4 min read
A Lesson from an AI Software Company's 10-Year Path to Profitability
EDO CEO Kevin Krim discusses EDO's recent achievement of profitability and the value of sticking with a new idea — even when you're ahead of the curve.
Kevin Krim November 5, 2025 3 min read
TelevisaUnivision’s Dan Riess: Outcomes Measurement Is ‘Hypercritical’
TelevisaUnivision's Dan Riess explains why outcomes measurement is hypercritical for Hispanic audiences and how mid-funnel metrics drive results.
EDO Team October 21, 2025 4 min read
In TV Ad Measurement, the Limitations of the Past Need Not Apply
EDO CEO Kevin Krim discusses his recent Advertising Week panel and the importance of mid-funnel outcomes in a Convergent TV world.
Kevin Krim October 15, 2025 3 min read
Programmatic Buying Has Finally Come to Live Sports — Here’s What You Need to Get It Right
EDO CEO Kevin Krim sheds light on the rise of programmatic TV buying for live sports and best practices for making it a success.
Kevin Krim September 2, 2025 4 min read
Sales Attribution Is Wrong for TV Advertising. Here’s What You Should Consider Instead.
EDO CEO Kevin Krim explains how vertical AI and predictive behavioral data are transforming TV advertising measurement in The Current's ‘5 Minutes’ series.
John Cripps August 19, 2025 4 min read
EDO & The Current — Vertical AI: The Future of TV Advertising
EDO CEO Kevin Krim explains how vertical AI and predictive behavioral data are transforming TV advertising measurement in The Current's ‘5 Minutes’ series.
EDO Team August 15, 2025 4 min read