Thought Leadership
Catch the latest bylines from our senior leadership team.
75 Results
The Olympics Are Almost Here: 4 Things TV Marketers Should Know
The Olympics deliver a massive, engaged global audience — and brands need to be ready.
Laura Grover July 17, 2024 5 min read
Women’s Olympic Events Drive Big Engagement — And Other Stats Brands Need to Know Before the Paris Games
Learn insights from past Olympic advertisers to help plan your 2024 Summer Games media buying strategy.
EDO Team July 9, 2024 3 min read
EDO Names Most Effective TV Creatives of 2024 So Far: Ads From Ciroc, T-Mobile, Buffalo Wild Wings Among Winners
The TV outcomes company assessed ad performance across 15 industries such as Automotive, CPG, Restaurants, and Pharma Rx to highlight consumer engagement trends driving TV ad effectiveness
EDO Team July 2, 2024 3 min read
Why TV Viewers Thirst for Hard Seltzer Ads This Summer
From White Claw to Twisted Tea, see which hard seltzer and lemonade brands are making the biggest splash in 2024 summer TV advertising.
EDO Team June 26, 2024 4 min read
Why WNBA Advertisers Are Already Winning, Month Into New Season
May 2024 data shows the WNBA's new season driving record engagement for diverse brands, with TV ads up to 300% more impactful than category benchmarks.
EDO Team June 14, 2024 4 min read
Don't Stifle Creativity with Bad Measurement - Your Business Will Thank You
EDO CEO Kevin Krim explains how survey tools are leading TV advertisers astray — and how to generate better ads by measuring real consumer behavior.
Kevin Krim June 12, 2024 4 min read
Why Share of Search Is a Billion-Dollar Metric for TV Marketers
Insights from an EDO report show a direct correlation between share of search and market share growth.
EDO Team June 10, 2024 4 min read
Watch What They Do, Not What They Say: A Mantra for the Modern Marketer
EDO CEO Kevin Krim explains why modern marketers should measure TV ad performance based on what people do after they see an ad — not what they say about it.
Kevin Krim May 23, 2024 1 min read
Convergent TV Media Companies Are Maximizing the Value of Branded IP — and That’s a Good Thing
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 16, 2024 5 min read
Top Talent Make Their Mark in Post-Strike Upfronts
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 15, 2024 5 min read
Convergent TV, Outcomes Measurement, & Women’s Sports Headline Upfronts Day 1
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 14, 2024 4 min read
Chick-fil-A, McDonald's, and Starbucks’ Streaming Ads Outperformed Linear in Q1 2024, per QSR Convergent TV Outcomes Report
EDO finds QSR ads in Q1 were 5% more effective overall on linear TV than streaming and only 17% of ads were exposed to streaming viewers.
EDO Team April 25, 2024 3 min read