Thought Leadership
Catch the latest bylines from our senior leadership team.
100 Results
5 Insights ahead of Our 5th Cannes: What We Learned From Being a Decade Early to TV Outcomes
Kevin Krim, EDO's CEO, highlights five trends defining the next era of TV outcomes measurement.
Kevin Krim June 20, 2026 4 min read
From Clicks to Queries: What a 202% Jump in AI Search Activity Says about the Changing Customer Journey
Laura Grover, EDO's SVP & Head of Client Solutions, shares new research from EDO on the rise of zero-click search and what it means for ad measurement.
Laura Grover June 15, 2026 4 min read
EDO CEO Kevin Krim Earns ADWEEK 50 Honors
EDO CEO Kevin Krim was named to the ADWEEK 50, honoring executives driving meaningful change through strategic vision, operational rigor, and innovation.
Kevin Krim June 9, 2026 2 min read
EDO on Fox Business: Kevin Krim on Why the Knicks in the Finals Is a 'Huge Win' for Advertisers
EDO CEO Kevin Krim visits FOX Business' The Claman Countdown to talk about what the Knicks' NBA Finals appearance means for advertisers.
EDO Team May 29, 2026 3 min read
AI Is Scaling Surveys with Synthetic Data. It’s Also Scaling Their Flaws.
EDO CEO Kevin Krim explains why AI-powered outcomes measurement requires real human behavioral insights — not survey responses.
Kevin Krim June 5, 2026 3 min read
EDO on Beet.TV: Kevin Krim on Why TV Is a Brand and Demand Medium
EDO CEO Kevin Krim visits Beet.tv to discuss why TV is a brand AND demand medium.
EDO Team June 2, 2026 2 min read
EDO on CNBC: Kevin Krim on Why Ad-Tier Streaming Subscribers Are Worth More
EDO CEO Kevin Krim visits CNBC's Power Lunch to break down how dual revenue streams are reshaping streaming and helping brands reach engaged audiences.
EDO Team May 19, 2026 2 min read
The Silent Killer of Streaming TV Budgets — and the Easy Button That Fixes It
EDO's Laura Grover and John Cripps explain how streaming TV advertisers are wasting budget with ineffective frequency caps — and how EDO can plug the gap.
Laura Grover & John Cripps May 19, 2026 4 min read
Why Everyone was Talking About Outcomes at the Upfronts
EDO CEO Kevin Krim explains why the 2026 Upfronts were a tipping point for Convergent TV — and why outcomes measurement has never been more important.
Kevin Krim May 14, 2026 4 min read
Actualizing TV Advertising’s Potential — 3 Trends to Watch at Upfronts 2026
EDO CEO Kevin Krim explains why the 2026 Upfronts are all about self-actualization for the TV ad industry — and runs down the key trends to watch for.
Kevin Krim May 8, 2026 4 min read
EDO x Wurl: Laura Grover on How Contextual Targeting Drives Engagement
EDO's SVP and Head of Client Solutions, Laura Grover, speaks with Wurl's 'In Context' about how contextual targeting drives measurable engagement.
EDO Team May 8, 2026 2 min read
Unlocking Our Industry’s Potential in the AI Era: Why Ad Intelligence Should Be Free
EDO CEO Kevin Krim explains why the company is giving away Ad Intelligence to agencies — and helping the industry unlock its true potential in the AI era.
Kevin Krim April 22, 2026 4 min read