Find your most engaged audiences across Convergent TV

Harness the power of outcomes data in building your Convergent TV media plan. With EDO, you can connect your brand’s target audience segments to the industry’s leading outcomes measurement solution. Combine the data-driven approach of digital advertising with the privacy-safe nature of syndicated TV ad data.

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Know what works with your audiences

Plan your media buys with a focus on ad-driven behavioral outcomes rather than generic age and gender ratings. EDO’s data enhances any client’s audience segmentation with exposure-level engagement signals and demographic attributes. 

Ad EnGage Convergent, EDO’s Convergent TV measurement platform, supports clients in answering urgent campaign needs and ad-hoc questions such as:



Which target audience
group performs the best
for my brand?



How are consumers responding to brands in my category across age, gender, and DMA?



Does certain creative resonate more strongly with certain target audiences?



How do Women 35-44 engage with my brand differently across streaming platforms and on linear?

Slice and dice your
cross-platform CTV data

See the combined value of your streaming and linear audiences in one dashboard. Our standard reports drill into engagement performance by age, gender, DMA, and more to help you build richer audience profiles and prevent wasted media dollars. 

See our methodology

Discover hidden
media-buying opportunities

Understand which networks, programs, and dayparts index the highest for your brand’s audiences, and learn which segments your competitors are targeting. Identify areas of audience opportunity across your media plan, so you can reallocate dollars into new or higher-performing segments.

optimize your media plan

Bring your own data — we’ll do the rest

Easily onboard first or third-party custom audience attributes and conversions to get even more context on your TV audiences. EDO’s IdentitySpine™ enables full interoperability across leading data partners, with privacy-safe technology that protects consumer data. Leverage EDO outcomes-driven segments to further refine creative strategy across each segment, and watch engagement soar. 

Activate your data
By integrating demographic attributes from Experian with EDO's Connected TV insights, we aim to provide a more comprehensive approach to measurement for TV advertisers. This integration offers clients richer consumer insights, enabling more precision in their approach to their advertising strategies.

Ali Mack, Head of Television and Agency Partnerships, Experian

Optimize with outcomes measurement

With the industry’s most robust database of local, national, and streaming TV ad performance, you can slice and dice the data any way you need. Answer key marketing questions in days, not months.

14,000+ brands and products

14,000+ brands and products

14,000+ brands and products

14,000+ brands and products

Know What Works. Always.

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