Harness the power of outcomes data in building your Convergent TV media plan. With EDO, you can connect your brand’s target audience segments to the industry’s leading outcomes measurement solution. Combine the data-driven approach of digital advertising with the privacy-safe nature of syndicated TV ad data.
Know what works with your audiences
Plan your media buys with a focus on ad-driven behavioral outcomes rather than generic age and gender ratings. EDO’s data enhances any client’s audience segmentation with exposure-level engagement signals and demographic attributes.
Ad EnGage Convergent, EDO’s Convergent TV measurement platform, supports clients in answering urgent campaign needs and ad-hoc questions like:
Slice and dice your cross-platform CTV data
See the combined value of your streaming and linear audiences in one dashboard. Our standard reports drill into engagement performance by age, gender, DMA, and more to help you build richer audience profiles and prevent wasted media dollars.
Discover hidden media-buying opportunities
Understand which networks, programs, and dayparts index the highest for your brand’s audiences, and learn which segments your competitors are targeting. Identify areas of audience opportunity across your media plan, so you can reallocate dollars into new or higher-performing segments.
Bring your own data — we’ll do the rest
Easily onboard first or third-party custom audience attributes and conversions to get even more context on your TV audiences. EDO’s IdentitySpine™ enables full interoperability across leading data partners, with privacy-safe technology that protects consumer data. Leverage EDO outcomes-driven segments to further refine creative strategy across each segment, and watch engagement soar.
By integrating demographic attributes from Experian with EDO's Connected TV insights, we aim to provide a more comprehensive approach to measurement for TV advertisers. This integration offers clients richer consumer insights, enabling more precision in their approach to their advertising strategies.
Ali Mack, VP AdTech, Experian