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Cover Your Ad Assets with TV Outcomes

Whether you’re protecting your property or the people you love most, EDO’s data-driven TV intelligence helps make your TV ads as indispensable as your coverage.

 

Securing Success: Comprehensive TV Outcomes for Insurance

EDO measures the impact of TV advertising on the consumer behaviors that are proven predictors of business outcomes. With real-time engagement data – that moment  when awareness turns into intent — modern marketers can plan and optimize their Convergent TV investment by network, program, daypart, and creative message.

 

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NFL TV Outcomes

NFL TV Outcomes

REPORT:
Insurance Advertisers

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From the Gridiron To The Stage:

From the Gridiron To The Stage:

INSIGHTS:
Universal Lessons From Insurance Advertising

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TV Ad Performance

TV Ad Performance

REPORT:
Insurance

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Watch this Top-Performing Insurance Ad

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AD: State Farm - Bath Bomb :30

59% more effective 

at driving engagement vs. the average Insurance NFL ad.

NFL quarterback Patrick Mahomes really wants that personal price plan — and Jake from State Farm is on hand in the Chiefs locker room to help. State Farm was 59% more likely to drive engagement compared to the average Insurance advertiser during the regular NFL season, thanks to smart, contextual spots.

First Airing: Sep 8, 2022 Advertiser: State Farm Category: Auto/Car and Home Insurance

Know What Works. Always.

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