386 Results
Plugging into the Mainstream: TV Drives EV Adoption in Q1 2024
Q1 2024 data reveals EV ads outperform traditional car spots, with Volvo, Acura, and VW leading in ad effectiveness.
EDO Team May 28, 2024 3 min read.png)
United It Stands: Spots During 2024 UFL Telecasts Outperform 2023 USFL, XFL Counterparts
Through two weeks of its 2024 season, TV spots during UFL games are outperforming their 2023 USFL and XFL counterparts.
EDO Team April 22, 2024 3 min read.png)
Watch What They Do, Not What They Say: A Mantra for the Modern Marketer
EDO CEO Kevin Krim explains why modern marketers should measure TV ad performance based on what people do after they see an ad — not what they say about it.
Kevin Krim May 23, 2024 1 min read
Who Won the Week? 5/21/24: Gatorade, Arby’s, New Balance, and Bose Score Big With NBA Playoffs
Who Won the Week returns with a breakdown of some top advertisers using the NBA Playoffs to engage consumers.
EDO Team May 22, 2024 1 min read
Convergent TV Media Companies Are Maximizing the Value of Branded IP — and That’s a Good Thing
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 16, 2024 5 min read
Luxury Auto Brands Drive to Victory During the 2023 NFL Season
These luxury auto advertisers ranked highest for engagement in NFL 2023-2024 season placements.
EDO Team May 16, 2024 2 min read.png)
Top Talent Make Their Mark in Post-Strike Upfronts
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 15, 2024 5 min read
Who Won the Week? 5/14/24: Upfronts Breakdown — NBCU, FOX, Amazon, & Univision
Who Won the Week returns with a breakdown of all the key stories coming out of the first day and a half of the 2024 Upfronts.
EDO Team May 15, 2024 1 min read
Convergent TV, Outcomes Measurement, & Women’s Sports Headline Upfronts Day 1
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 14, 2024 4 min read
Touchdown! How CPG Health & Beauty Brands Are Winning Big With the NFL
EDO Partners with SoFi to Uplevel Media Planning, Creative Performance with Real Time Campaign Measurement
EDO Team May 10, 2024 2 min read
Who Won the Week? 5/7/24: Wingstop’s “No Flex Zone” Ad — How Much is Too Much?
Who Won the Week returns with a look how Wingstop is driving results by running its “No Flex Zone” ads heavily during the NBA Playoffs — plus Netflix’s Roast of Tom Brady
EDO Team May 8, 2024 1 min read
Chick-fil-A, McDonald's, and Starbucks’ Streaming Ads Outperformed Linear in Q1 2024, per QSR Convergent TV Outcomes Report
EDO finds QSR ads in Q1 were 5% more effective overall on linear TV than streaming and only 17% of ads were exposed to streaming viewers.
EDO Team April 25, 2024 3 min read