Top NFL Ads 2025-26
Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
Automotive
Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
MIL_FTJ
Miller Lite
|
+124%
|
123MM
|
1
|
|
|
2
|
|
BUD_DTE
Bud Light
|
+106%
|
22MM
|
2
|
New
|
|
3
|
|
MIL_FVS
Miller Lite
|
+86%
|
100MM
|
3
|
New
|
|
4
|
|
BUD_DTB
Bud Light
|
+71%
|
169MM
|
4
|
New
|
|
5
|
|
Mark of a Fighter - Culinary Services
Modelo
|
+66%
|
16MM
|
2
|
-3
|
|
6
|
|
Michelob Ultra Zero
Michelob Ultra
|
+16%
|
31MM
|
3
|
-3
|
|
7
|
|
BUD_DRX
Bud Light
|
+3%
|
557MM
|
4
|
-3
|
|
1
|
|
Steak Lover by Ella Langley - Sapphire Reserve
Chase Bank
|
+295%
|
22MM
|
1
|
|
|
2
|
|
Nothing Like Platinum
American Express
|
+205%
|
77MM
|
2
|
New
|
|
3
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+116%
|
17MM
|
2
|
-1
|
|
4
|
|
Burger by David Chang - Sapphire Reserve
Chase Bank
|
+80%
|
18MM
|
3
|
-1
|
|
5
|
|
Cafe Spotting
Capital One
|
+52%
|
23MM
|
5
|
New
|
|
6
|
|
Venture X - Airport Lounges ft. Jennifer Garner
Capital One
|
+49%
|
17MM
|
4
|
-2
|
|
7
|
|
Movie Theater ft Samuel L. Jackson
Capital One
|
+31%
|
22MM
|
5
|
-2
|
|
8
|
|
Venture X - Traveling ft. Jennifer Garner
Capital One
|
+14%
|
16MM
|
6
|
-2
|
|
9
|
|
Send It - Tickets, Centurion Lounge - Formula 1 Sponsor
American Express
|
+10%
|
106MM
|
7
|
-2
|
|
1
|
|
Smirnoff No. 21 Vodka
Smirnoff
|
+74%
|
10MM
|
1
|
|
|
2
|
|
Whiskey Desire
Crown Royal
|
+13%
|
72MM
|
1
|
|
|
1
|
|
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+629%
|
50MM
|
1
|
|
|
2
|
|
Gravity - Compromise Nothing ft. Timothée Chalamet
Lucid Motors Inc
|
+594%
|
16MM
|
2
|
|
|
3
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around)
Hyundai
|
+582%
|
22MM
|
3
|
|
|
4
|
|
Ford Explorer
Ford
|
+461%
|
887K
|
4
|
New
|
|
5
|
|
Acura ADX
Acura
|
+446%
|
895K
|
4
|
-1
|
|
6
|
|
Palisade Hybrid - Welcome to More
Hyundai
|
+363%
|
100MM
|
5
|
-1
|
|
7
|
|
ADX - Match Your Energy
Acura
|
+240%
|
22MM
|
6
|
-1
|
|
8
|
|
Feel Something
Lexus
|
+206%
|
16MM
|
8
|
New
|
|
9
|
|
Speech ft Eli Manning & Brock Purdy (PFLAG Sponsor)
Toyota
|
+204%
|
18MM
|
8
|
-1
|
|
10
|
|
Palisade Hybrid - Welcome to More (Absurd Obstacles)
Hyundai
|
+112%
|
40MM
|
9
|
-1
|
|
1
|
|
Gillette Labs with Exfoliating Bar Razor
Gillette
|
+1490%
|
22MM
|
1
|
|
|
2
|
|
New Oreo Puffs
Oreo
|
+652%
|
23MM
|
2
|
New
|
|
3
|
|
Gillette Labs with Exfoliating Bar Razor
Gillette
|
+417%
|
16MM
|
2
|
-1
|
|
4
|
|
CHO_EMK
Chomps
|
+207%
|
18MM
|
3
|
-1
|
|
5
|
|
CHO_DMP
Chomps
|
+195%
|
34MM
|
5
|
|
|
6
|
|
Struggle
Inspire
|
+161%
|
15MM
|
6
|
New
|
|
7
|
|
RED_HCC
Red Bull
|
+156%
|
59MM
|
4
|
-3
|
|
8
|
|
Smell So Good They Ask
Dove
|
+142%
|
16MM
|
7
|
-1
|
|
9
|
|
GAT_BBC
Gatorade
|
+108%
|
22MM
|
8
|
-1
|
|
10
|
|
Protects You Everywhere feat. Marshawn Lynch
Dove
|
+88%
|
16MM
|
9
|
-1
|
|
1
|
|
Sinex Saline
Sinex
|
+190%
|
22MM
|
1
|
New
|
|
1
|
|
Value Is Back on the Menu - Big Mac
McDonald's
|
+189%
|
99MM
|
1
|
|
|
2
|
|
The Colonel Lived So We Could Chicken - Wings & Wedges
KFC
|
+176%
|
103MM
|
2
|
+2
|
|
3
|
|
Special-Edition Gold Sauce - Snack Wrap
McDonald's
|
+176%
|
10MM
|
3
|
|
|
4
|
|
Value Is Back on the Menu
McDonald's
|
+163%
|
118MM
|
2
|
-2
|
|
5
|
|
Value Is Back on the Menu - McMuffin
McDonald's
|
+149%
|
62MM
|
2
|
|
|
6
|
|
Cantina Chicken Bowl ft. Davanate Adams (Revised Endcard - $0 Delivery Fee)
Taco Bell
|
+127%
|
21MM
|
5
|
|
|
7
|
|
Special-Edition Gold Sauce V2
McDonald's
|
+127%
|
38MM
|
7
|
|
|
8
|
|
Decades - Y2K Faves
Taco Bell
|
+95%
|
18MM
|
8
|
|
|
9
|
|
The Colonel Lived So We Could Chicken - Origins
KFC
|
+85%
|
29MM
|
6
|
|
|
10
|
|
$5 $7 and $9 Luxe Cravings Boxes V4
Taco Bell
|
+76%
|
22MM
|
7
|
|
|
1
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+483%
|
16MM
|
1
|
|
|
2
|
|
Now the Best Network ft. Marcello Hernandez
T-Mobile Wireless
|
+260%
|
16MM
|
2
|
|
|
3
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+140%
|
90MM
|
3
|
|
|
4
|
|
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now)
T-Mobile Wireless
|
+125%
|
87MM
|
4
|
|
|
5
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+79%
|
119MM
|
4
|
|
|
6
|
|
Drip't Up ft. Kevin Hart (iPhone 17 Pro)
Verizon Wireless
|
+32%
|
15MM
|
6
|
New
|
|
7
|
|
Bigfoot Selfie (iPhone 16 Pro)
Verizon Wireless
|
+17%
|
16MM
|
6
|
-1
|
|
1
|
|
Josh Allen - MVP Knows MVP - Invest 3K
SoFi
|
+491%
|
16MM
|
1
|
|
|
2
|
|
Josh Allen - MVP Knows MVP - Invest 3K
SoFi
|
+352%
|
22MM
|
2
|
New
|
|
3
|
|
SoFi Plus
SoFi
|
+300%
|
23MM
|
3
|
New
|
|
4
|
|
Justin Herbert - Generational Support
SoFi
|
+264%
|
10MM
|
2
|
-2
|
|
5
|
|
The Talk
Navy Federal Credit Union
|
+198%
|
18MM
|
3
|
-2
|
|
6
|
|
Josh Allen - Generational Ambitions
SoFi
|
+168%
|
22MM
|
4
|
-2
|
|
7
|
|
Justin Herbert - Generational Support
SoFi
|
+84%
|
16MM
|
6
|
-1
|
|
8
|
|
Thinking Things Over
Navy Federal Credit Union
|
+81%
|
64MM
|
5
|
-3
|
|
1
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+868%
|
23MM
|
1
|
New
|
|
2
|
|
STA_AJGM
State Farm
|
+724%
|
23MM
|
2
|
New
|
|
3
|
|
Grandma Knows
USAA
|
+450%
|
16MM
|
3
|
New
|
|
4
|
|
Wore This
USAA
|
+370%
|
15MM
|
4
|
New
|
|
5
|
|
Trainor ft. Patrick Mahomes, Meghan Trainor
State Farm
|
+357%
|
43MM
|
2
|
-3
|
|
6
|
|
Talking Head ft. Ryan Fitzpatrick
State Farm
|
+214%
|
70MM
|
3
|
-3
|
|
7
|
|
AFL_AAY
Aflac
|
+192%
|
23MM
|
7
|
New
|
|
8
|
|
Team Flo - Vacation
Progressive Insurance
|
+154%
|
23MM
|
8
|
New
|
|
9
|
|
Trainor ft. Patrick Mahomes, Meghan Trainor
State Farm
|
+145%
|
255MM
|
5
|
-4
|
|
10
|
|
Salute to Service: Military Exercise' ft, Lane Johnson
USAA
|
+139%
|
22MM
|
4
|
-6
|
|
1
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+518%
|
45MM
|
1
|
|
|
2
|
|
SOU_VKX
Southwest Airlines
|
+332%
|
23MM
|
2
|
New
|
|
3
|
|
A Believer
Royal Caribbean Cruises
|
+287%
|
3MM
|
2
|
-1
|
|
4
|
|
Rules ft Nick Saban - No Showers
VRBO
|
+224%
|
33MM
|
3
|
-1
|
|
5
|
|
Stay Grounded
Airbnb
|
+83%
|
59MM
|
4
|
-1
|
|
6
|
|
SOU_VPA
Southwest Airlines
|
+69%
|
15MM
|
6
|
New
|
|
7
|
|
CAR_AHKY
Carnival Cruise Line
|
+54%
|
16MM
|
5
|
-2
|
|
8
|
|
Choose From 20 Brands - Enjoy Scenery
IHG Hotels & Resorts
|
+51%
|
16MM
|
6
|
-2
|
|
9
|
|
Host ft Nick Saban
VRBO
|
+37%
|
15MM
|
9
|
New
|
|
10
|
|
Big on Weekend
Royal Caribbean Cruises
|
+29%
|
146MM
|
7
|
-3
|
Dig Deeper
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