EDO TeamApril 16, 2024< 1 min read

Who Won the Week? 4/16/24: Inside Mercedes-Benz’s Masters TV Takeover

Who Won the Week is back with a deep dive into how Mercedes-Benz used this year’s Masters to deliver a full brand showcase to golf fans.

EDO media analyst Matt Ulrich is joined by VP of client development Will Price to discuss the different ads Mercedes-Benz aired over the weekend and how those spots performed. Plus, we take a look at on-course sponsorship deals, such as 2024 winner Scottie Scheffler’s partnerships with Nike and TaylorMade, and the Masters debut of Tiger Woods’ new Sun Day Red brand.

All that, plus a look at Who Won the Week favorite Caitlin Clark’s SNL appearance ahead of the WNBA Draft.

Time Stamps:

1:38 - AT&T, IBM, and Mercedes-Benz dominate Masters TV ad space

2:09 - Mercedes-Benz uses Masters tournament to tell full brand story

3:26 - Mercedes-Benz ads during Masters were 228% more effective than brand’s live sports average

5:43 - Nike, TaylorMade, and Titleist benefit from on-screen sponsorships

6:55 - Tiger Woods brings new Sun Day Red brand to the big stage

8:17 - Caitlin Clark stars on SNL’s Weekend Update ahead of WNBA draft


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