NFL & Super Bowl

Get the lowdown on all things NFL ads — and the latest on the Super Bowl.

66 Results

Live Sports NFL & Super Bowl Research & Insights

2024 NFL Season Kicks Off, and Advertisers Rake in Results

Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season

EDO Team September 18, 2024 3 min read
Thought Leadership Live Sports NFL & Super Bowl

A Cheeky Football Ad Isn't Enough for Today's CEO

With football season kicking off, creatives need to know which ads are really working. EDO CEO Kevin Krim breaks it down.

Kevin Krim September 5, 2024 4 min read
Thought Leadership Live Sports NFL & Super Bowl

4 Things Every Marketer Should Know Ahead of 2024’s NFL Kickoff

EDO’s SVP, Head of Client Solutions Laura Grover breaks down four key trends for TV marketers as this year’s NFL season approaches.

Laura Grover September 3, 2024 4 min read
EDO in the News Thought Leadership Live Sports NFL & Super Bowl Research & Insights

NFL TV Advertising Delivers 36x More Engagement Than Primetime

The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.

EDO Team August 16, 2024 2 min read
NFL & Super Bowl Research & Insights

Gridiron Gains: Banking & Finance Brands Score Big With NFL TV Ads

Banking and finance brands significantly increased TV advertising engagement and spend during the 2023-24 NFL season.

EDO Team July 23, 2024 3 min read
NFL & Super Bowl Research & Insights

2023 NFL Playoff Ads Drive Retail Shoppers Closer To Purchase

Retail ads during 2023 NFL postseason broadcasts drew 22% more engagement than average broadcast or cable primetime ads in the category; Ray-Ban was the most engaging.

EDO Team July 7, 2024 2 min read
NFL & Super Bowl Research & Insights

Insurers Go On Offense With Successful NFL Advertising

Insurance ads during 2023 NFL ads delivered strong engagement for brands like USAA and Liberty Mutual.

EDO Team July 9, 2024 2 min read
NFL & Super Bowl Research & Insights

Rev Up Your Advertising Game: How Non-Luxury Auto Brands Shine During NFL Ad Breaks

Learn how NFL advertising can elevate your brand's profile and connect with millions of potential customers, featuring insights from the latest NFL season.

EDO Team July 9, 2024 2 min read
NFL & Super Bowl Research & Insights

Appetite for Engagement: Restaurant Brands Soar During 2023 NFL Telecasts

EDO found that restaurant ads during 2023 NFL broadcasts outperformed the category average by 72% during the regular season and a whopping 184% during the postseason.

EDO Team July 6, 2024 2 min read
Live Sports NFL & Super Bowl

NFL Advertising Was a Mixed Bag for CPG Food & Beverage Brands in 2023

The 2023 NFL season was interesting for advertisers in the CPG sector, with some highlights, some lowlights and some head-scratching results.

EDO Team June 10, 2024 3 min read
Live Sports NFL & Super Bowl

Alcohol Brands Toast a Comeback Year in NFL TV Advertising

From Smirnoff to Barefoot Wines, see which alcohol TV advertisers and creatives topped the 2023-24 NFL leaderboard.

EDO Team June 10, 2024 3 min read
Live Sports NFL & Super Bowl

Luxury Auto Brands Drive to Victory During the 2023 NFL Season

These luxury auto advertisers ranked highest for engagement in NFL 2023-2024 season placements.

EDO Team May 16, 2024 2 min read

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