NFL & Super Bowl
Get the lowdown on all things NFL ads — and the latest on the Super Bowl.
84 Results
The NFL is Back: Here’s What Worked for Advertisers Last Season.
NFL ads outperformed primetime TV by 10% last season — and 226% during the Super Bowl. See which brands won big in EDO's 2025-2026 NFL TV Outcomes Report.
EDO Team September 3, 2026 3 min read
The NFL's Real Scoreboard Runs on Outcomes
Does NFL ad inventory really pay off? EDO's 4th annual NFL TV Outcomes Report breaks down the outcomes data behind premium sports advertising.
Kevin Krim September 2, 2026 4 min read
NFL Ads Now Deliver 73x the Impact of Primetime, Up 15% Year Over Year in EDO’s 4th annual NFL TV Outcomes Report
EDO's 4th annual NFL TV Outcomes Report: NFL ads now deliver 73x primetime impact, up 15% YoY. See how Pharma, AI brands, and sponsorships performed.
EDO Team September 2, 2026 4 min read
Kickoff Winners: The Brands Who Drove Results at the 2026 NFL Hall of Fame Game
Four brands, one ad each: see how Subaru, Marco's Pizza, Dairy Queen, and ICOTYDE drove the biggest engagement lifts of Shark Week 2026.
EDO Team August 18, 2026 3 min read
MrBeast, Brad Pitt, and Bad Bunny Win Big in EDO’s Latest Super Bowl Celebrity Engagement Report
EDO, the TV outcomes company, released its Super Bowl LX Celebrity Engagement Ranker for 2026 — ranking of the most engaging celebrities in Super Bowl LX ads.
EDO Team February 10, 2026 4 min read
EDO on CNBC: Kevin Krim Breaks Down the Top Super Bowl LX Ads on Squawk Box
EDO CEO Kevin Krim visits CNBC's Squawk Box to down the trends that drove consumer engagement at Super Bowl LX.
EDO Team February 9, 2026 2 min read
Here's How TV Advertisers Can Win the Big Game and Beyond
Laura Grover, EDO's SVP & Head of Client Solutions, explains how marketers can get the most out of TV advertising during a busy Q1 of live sports.
Laura Grover February 3, 2026 4 min read
Another W for Advertisers: The NFL’s Dominance Continues
NFL ads continued to drive results for a wide range of advertisers during the 2025 regular season — including Arby's, KFC, and Amazon Web Services.
EDO Team January 21, 2026 2 min read
Programmatic Buying Has Finally Come to Live Sports — Here’s What You Need to Get It Right
EDO CEO Kevin Krim sheds light on the rise of programmatic TV buying for live sports and best practices for making it a success.
Kevin Krim September 2, 2025 4 min read
NFL Delivers Refreshing Engagement Bump for Food & Beverage Brands
See which Food & Beverage brands won big with NFL fans in 2024-25. Download EDO’s NFL TV Outcomes Report to uncover ad effectiveness insights and boost your strategy.
EDO Team August 28, 2025 2 min read.png)
NFL Ads Deliver Consistent Effectiveness for Banking & Finance Brands
Banking & Finance brands like SoFi and Intuit TurboTax drove strong results with NFL advertising during the 2024-25 season.
EDO Team August 21, 2025 2 min read
NFL Games 19% More Effective in Regular Season, While Streaming Matchups Continue to Deliver
Brands across categories see consumer engagement lifts with NFL media investments, as streaming-exclusive NFL games deliver 66% stronger ad effectiveness.
EDO Team August 21, 2025 2 min read