NFL & Super Bowl
Get the lowdown on all things NFL ads — and the latest on the Super Bowl.
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Spanish-Language TV Ads Drive Nearly 50% More Impact Than English-Language Ads in EDO’s Third Annual SLTV Outcomes Report
EDO's 2026 SLTV Outcomes Report finds Spanish-language TV ads drove 47% more impact than English-language ads, with SLTV's edge up 34% year-over-year.
EDO Team September 30, 2026 4 min read
Know What Works in NYC: How EDO’s Alison Yobage Optimizes Her Annual U.S. Open Trip
EDO's Alison Yobage shares her insider guide to the U.S. Open, from ticketing strategy and Fan Week to sponsor perks and celebrity backs.
EDO Team September 22, 2026 6 min read
Ahead of SNL Premiere, a Look Back at Season 51's Top Ads
Before SNL Season 52 premieres, EDO breaks down last season's most effective TV ads, from T-Mobile and Spotify celebrity spots to Purina's pet ads.
EDO Team September 22, 2026 4 min read
College Football Week 0: The Brands Starting the Season on a Hot Streak
Week 0 ads drove 4.4x the impact of the average primetime ad. See how Marco's Pizza, Taco Bell, Amazon and more scored with college football fans.
EDO Team September 10, 2026 3 min read
What Actually Works in NFL Sponsorships
Which NFL sponsorships actually work? EDO's data on 1,443 placements reveals the top-performing integrations and brands from 2025-26.
EDO Team September 7, 2026 2 min read
We Studied the Creative and Media Factors That Drive Super Bowl Ad Performance — Here’s What We Learned
Not all Super Bowl ad performance is in your control. See what EDO's data reveals about pod position, ad length, and celebrity casting.
EDO Team September 10, 2026 3 min read
The NFL is Back: Here’s What Worked for Advertisers Last Season.
NFL ads outperformed primetime TV by 10% last season — and 226% during the Super Bowl. See which brands won big in EDO's 2025-2026 NFL TV Outcomes Report.
EDO Team September 3, 2026 3 min read
The NFL's Real Scoreboard Runs on Outcomes
Does NFL ad inventory really pay off? EDO's 4th annual NFL TV Outcomes Report breaks down the outcomes data behind premium sports advertising.
Kevin Krim September 2, 2026 4 min read
NFL Ads Now Deliver 73x the Impact of Primetime, Up 15% Year Over Year in EDO’s 4th annual NFL TV Outcomes Report
EDO's 4th annual NFL TV Outcomes Report: NFL ads now deliver 73x primetime impact, up 15% YoY. See how Pharma, AI brands, and sponsorships performed.
EDO Team September 2, 2026 4 min read
Kickoff Winners: The Brands Who Drove Results at the 2026 NFL Hall of Fame Game
Four brands, one ad each: see how Subaru, Marco's Pizza, Dairy Queen, and ICOTYDE drove the biggest engagement lifts of Shark Week 2026.
EDO Team August 18, 2026 3 min read
MrBeast, Brad Pitt, and Bad Bunny Win Big in EDO’s Latest Super Bowl Celebrity Engagement Report
EDO, the TV outcomes company, released its Super Bowl LX Celebrity Engagement Ranker for 2026 — ranking of the most engaging celebrities in Super Bowl LX ads.
EDO Team February 10, 2026 4 min read
EDO on CNBC: Kevin Krim Breaks Down the Top Super Bowl LX Ads on Squawk Box
EDO CEO Kevin Krim visits CNBC's Squawk Box to down the trends that drove consumer engagement at Super Bowl LX.
EDO Team February 9, 2026 2 min read