NFL & Super Bowl
Get the lowdown on all things NFL ads — and the latest on the Super Bowl.
82 Results
MrBeast, Brad Pitt, and Bad Bunny Win Big in EDO’s Latest Super Bowl Celebrity Engagement Report
EDO, the TV outcomes company, released its Super Bowl LX Celebrity Engagement Ranker for 2026 — ranking of the most engaging celebrities in Super Bowl LX ads.
EDO Team February 10, 2026 4 min read
EDO on CNBC: Kevin Krim Breaks Down the Top Super Bowl LX Ads on Squawk Box
EDO CEO Kevin Krim visits CNBC's Squawk Box to down the trends that drove consumer engagement at Super Bowl LX.
EDO Team February 9, 2026 2 min read
Here's How TV Advertisers Can Win the Big Game and Beyond
Laura Grover, EDO's SVP & Head of Client Solutions, explains how marketers can get the most out of TV advertising during a busy Q1 of live sports.
Laura Grover February 3, 2026 4 min read
Another W for Advertisers: The NFL’s Dominance Continues
NFL ads continued to drive results for a wide range of advertisers during the 2025 regular season — including Arby's, KFC, and Amazon Web Services.
EDO Team January 21, 2026 2 min read
Programmatic Buying Has Finally Come to Live Sports — Here’s What You Need to Get It Right
EDO CEO Kevin Krim sheds light on the rise of programmatic TV buying for live sports and best practices for making it a success.
Kevin Krim September 2, 2025 4 min read
NFL Delivers Refreshing Engagement Bump for Food & Beverage Brands
See which Food & Beverage brands won big with NFL fans in 2024-25. Download EDO’s NFL TV Outcomes Report to uncover ad effectiveness insights and boost your strategy.
EDO Team August 28, 2025 2 min read.png)
NFL Ads Deliver Consistent Effectiveness for Banking & Finance Brands
Banking & Finance brands like SoFi and Intuit TurboTax drove strong results with NFL advertising during the 2024-25 season.
EDO Team August 21, 2025 2 min read
NFL Games 19% More Effective in Regular Season, While Streaming Matchups Continue to Deliver
Brands across categories see consumer engagement lifts with NFL media investments, as streaming-exclusive NFL games deliver 66% stronger ad effectiveness.
EDO Team August 21, 2025 2 min read
As Americans Turned Away From Beer, Liquor Ads Landed Best This Past NFL Season
Liquor brands were most effective among NFL Alcohol advertisers during the 2024-25 season, with Smirnoff leading the way.
EDO Team August 4, 2025 3 min read
Super Bowl Ads Performed Best in Las Vegas, Miami, and New York
Uncover which DMAs, demographics, and product categories delivered the highest Super Bowl LIX ad engagement to inform your 2025-26 NFL strategy.
EDO Team July 21, 2025 3 min read
EDO's Super Bowl Scorecard: Measuring The Outcomes That Matter
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 12, 2025 3 min read.png)
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 10, 2025 1 min read