NFL & Super Bowl
Get the lowdown on all things NFL ads — and the latest on the Super Bowl.
76 Results
NFL Ads Deliver Consistent Effectiveness for Banking & Finance Brands
Banking & Finance brands like SoFi and Intuit TurboTax drove strong results with NFL advertising during the 2024-25 season.
EDO Team August 21, 2025 2 min read
NFL Games 19% More Effective in Regular Season, While Streaming Matchups Continue to Deliver
Brands across categories see consumer engagement lifts with NFL media investments, as streaming-exclusive NFL games deliver 66% stronger ad effectiveness.
EDO Team August 21, 2025 2 min read
As Americans Turned Away From Beer, Liquor Ads Landed Best This Past NFL Season
Liquor brands were most effective among NFL Alcohol advertisers during the 2024-25 season, with Smirnoff leading the way.
EDO Team August 4, 2025 3 min read
Super Bowl Ads Performed Best in Las Vegas, Miami, and New York
Uncover which DMAs, demographics, and product categories delivered the highest Super Bowl LIX ad engagement to inform your 2025-26 NFL strategy.
EDO Team July 21, 2025 3 min read
Thinking About Launching a New Product During the Big Game?
Thinking About Launching a New Product During the Big Game? The benefits could last long after the final whistle
Laura Grover February 4, 2025 4 min read
EDO's Super Bowl Scorecard: Measuring The Outcomes That Matter
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 12, 2025 3 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 10, 2025 1 min read
Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data
On a Super Bowl Sunday full of surprises, the biggest loser was conventional wisdom.
Kevin Krim February 10, 2025 3 min read
2025 NFL Playoff Ads Drive 92x Greater Consumer Engagement Than the Primetime Average
NFL playoff ads for the 2024-25 season were 52% more effective than typical primetime ads. Fast food and fast casual bargains came out on top.
EDO Team February 6, 2025 3 min read
The Power of Pregame: Pizza and Sports Betting Brands Score Big Before NFL Kickoff
Recent EDO data suggests that pregame NFL ads are particularly powerful for sports betting and pizza brands.
EDO Team November 15, 2024 3 min read
2024 NFL Season Kicks Off, and Advertisers Rake in Results
Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season
EDO Team September 18, 2024 3 min read
A Cheeky Football Ad Isn't Enough for Today's CEO
With football season kicking off, creatives need to know which ads are really working. EDO CEO Kevin Krim breaks it down.
Kevin Krim September 5, 2024 4 min read