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100 Results

Live Sports Who Won the Week?

Who Won the Week 7/9/24: Beer Brands Score Big During Summer Soccer and Tennis

Who Won the Week returns with a look at how beer advertisers are driving results during summer soccer and tennis tournaments.

EDO Team July 10, 2024 1 min read
Thought Leadership Live Sports Research & Insights

Why WNBA Advertisers Are Already Winning, Month Into New Season

May 2024 data shows the WNBA's new season driving record engagement for diverse brands, with TV ads up to 300% more impactful than category benchmarks.

EDO Team June 14, 2024 4 min read
Live Sports NFL & Super Bowl

NFL Advertising Was a Mixed Bag for CPG Food & Beverage Brands in 2023

The 2023 NFL season was interesting for advertisers in the CPG sector, with some highlights, some lowlights and some head-scratching results.

EDO Team June 10, 2024 3 min read
Live Sports NFL & Super Bowl

Alcohol Brands Toast a Comeback Year in NFL TV Advertising

From Smirnoff to Barefoot Wines, see which alcohol TV advertisers and creatives topped the 2023-24 NFL leaderboard.

EDO Team June 10, 2024 3 min read
Live Sports

United It Stands: Spots During 2024 UFL Telecasts Outperform 2023 USFL, XFL Counterparts

Through two weeks of its 2024 season, TV spots during UFL games are outperforming their 2023 USFL and XFL counterparts.

EDO Team April 22, 2024 3 min read
Live Sports Who Won the Week?

Who Won the Week? 5/21/24: Gatorade, Arby’s, New Balance, and Bose Score Big With NBA Playoffs

Who Won the Week returns with a breakdown of some top advertisers using the NBA Playoffs to engage consumers.

EDO Team May 22, 2024 1 min read
Live Sports NFL & Super Bowl

Luxury Auto Brands Drive to Victory During the 2023 NFL Season

These luxury auto advertisers ranked highest for engagement in NFL 2023-2024 season placements.

EDO Team May 16, 2024 2 min read
Upfronts TV Tentpoles & Programs Live Sports Who Won the Week?

Who Won the Week? 5/14/24: Upfronts Breakdown — NBCU, FOX, Amazon, & Univision

Who Won the Week returns with a breakdown of all the key stories coming out of the first day and a half of the 2024 Upfronts.

EDO Team May 15, 2024 1 min read
Upfronts Thought Leadership Live Sports

Convergent TV, Outcomes Measurement, & Women’s Sports Headline Upfronts Day 1

This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.

Kevin Krim May 14, 2024 4 min read
Live Sports NFL & Super Bowl

Touchdown! How CPG Health & Beauty Brands Are Winning Big With the NFL

EDO Partners with SoFi to Uplevel Media Planning, Creative Performance with Real Time Campaign Measurement

EDO Team May 10, 2024 2 min read
TV Tentpoles & Programs Live Sports Who Won the Week?

Who Won the Week? 5/7/24: Wingstop’s “No Flex Zone” Ad — How Much is Too Much?

Who Won the Week returns with a look how Wingstop is driving results by running its “No Flex Zone” ads heavily during the NBA Playoffs — plus Netflix’s Roast of Tom Brady

EDO Team May 8, 2024 1 min read
Live Sports Who Won the Week?

Who Won the Week? 4/16/24: Inside Mercedes-Benz’s Masters TV Takeover

Who Won the Week returns with a deep dive into Mercedes-Benz’s Masters advertising strategy.

EDO Team April 16, 2024 1 min read

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