2025 College Football Top Ads
Discover the ads that are moving the needle in one of TV’s most valuable live sports properties. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
College football is one of the top opportunities for brands to engage audiences across convergent TV. During the 2024 regular season, ads were 3% more effective than the primetime average, with TV advertisers generating measurable outcomes across linear and streaming matchups.
0
EST. SPEND
0
IMPRESSIONS
0
ER VS. PRIMETIME
Automotive
Explore the season's top Automotive ads. Rankings refresh weekly — from Week 0 to the College Football Playoff National Championship.
|
Rank
|
Engagement Rate
|
Impressions
|
Peak
|
Change
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Pacifico Clara
Pacifico Brewery
|
+226%
|
120K
|
1
|
|
|
2
|
|
Turn Up Your Summer
Twisted Tea
|
+215%
|
4MM
|
2
|
|
|
3
|
|
Game Day Kick Off - Play Ball
Twisted Tea
|
+163%
|
112MM
|
1
|
|
|
4
|
|
Grab Life by the Claw - Laundromat
White Claw
|
+139%
|
40MM
|
4
|
|
|
5
|
|
Grab Life by the Claw
White Claw
|
+128%
|
55MM
|
4
|
|
|
6
|
|
Grab Life by the Claw
White Claw
|
+124%
|
72MM
|
5
|
|
|
7
|
|
Game Time
Twisted Tea
|
+98%
|
110MM
|
5
|
|
|
8
|
|
Game Day Kick Off - Stadium
Twisted Tea
|
+73%
|
105MM
|
3
|
|
|
9
|
|
App-ocalypse
Heineken
|
+72%
|
14MM
|
8
|
|
|
10
|
|
BUD_DSO
Bud Light
|
+65%
|
520MM
|
9
|
|
|
1
|
|
Savor - Cash Back Kitchen ft Samuel L. Jackson
Capital One
|
+124%
|
434K
|
1
|
|
|
2
|
|
Nothing Like Platinum
American Express
|
+116%
|
32MM
|
1
|
|
|
3
|
|
Hat Trick ft. Wayne Gretzky & Jennifer Coolidge
Discover
|
+113%
|
1MM
|
1
|
|
|
4
|
|
Parachute Pants ft. Jennifer Coolidge
Discover
|
+101%
|
123MM
|
3
|
|
|
5
|
|
Venture X - Traveling ft. Jennifer Garner
Capital One
|
+61%
|
173MM
|
2
|
|
|
6
|
|
Cafe Spotting
Capital One
|
+59%
|
130MM
|
5
|
|
|
7
|
|
Venture X - Luxury Hotels ft. Jennifer Garner
Capital One
|
+50%
|
21MM
|
5
|
|
|
8
|
|
Venture X - Once Upon a Farm (Airport Lounge)
Capital One
|
+38%
|
108MM
|
7
|
|
|
9
|
|
Hat Trick ft. Wayne Gretzky & Jennifer Coolidge
Discover
|
+35%
|
7MM
|
7
|
|
|
10
|
|
Superstitions ft. Carli Lloyd, Matt Leinart - Big Ten Sponsor
Discover
|
+31%
|
198MM
|
8
|
|
|
1
|
|
People Are Good - Squad Goals (US Soccer)
Jim Beam
|
+154%
|
1MM
|
1
|
|
|
2
|
|
Innovation ft. Ben Schwartz
Fireball Whisky
|
+28%
|
34MM
|
1
|
|
|
1
|
|
National Sales Event: Endless Hauler (Toyota Tacoma SR5 $309/36 mo + $500 Lease Cash)
Toyota
|
+741%
|
30K
|
1
|
|
|
2
|
|
The Moment (2025 Outback 0.9% APR A Lot to Love SE Offer)
Subaru
|
+564%
|
3MM
|
2
|
|
|
3
|
|
Gravity - Driven ft. Timothée Chalamet
Lucid Motors Inc
|
+461%
|
8MM
|
3
|
|
|
4
|
|
2025 Golden Opportunity SE - Priority
Lexus
|
+424%
|
8MM
|
3
|
|
|
5
|
|
QX80 - Private Jet (Switch Up)
Infiniti
|
+328%
|
470K
|
5
|
|
|
6
|
|
2025 Escalade IQ - Be Iconic (Federal EV Tax Credit)
Cadillac
|
+202%
|
2MM
|
5
|
|
|
7
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around) v2
Hyundai
|
+183%
|
1MM
|
6
|
|
|
8
|
|
Feel Something
Lexus
|
+180%
|
40MM
|
5
|
|
|
9
|
|
2025 Golden Opportunity SE - Transports You
Lexus
|
+174%
|
21MM
|
7
|
New
|
|
10
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around)
Hyundai
|
+173%
|
11MM
|
8
|
New
|
|
1
|
|
Hidden Valley Restaurant-Style Ranch
Hidden Valley
|
+34402%
|
311K
|
1
|
|
|
2
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+3897%
|
1MM
|
1
|
|
|
3
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+3082%
|
2MM
|
2
|
|
|
4
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+2944%
|
3MM
|
3
|
|
|
5
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+2502%
|
295K
|
5
|
|
|
6
|
|
SPA_AAV
Spam
|
+2481%
|
6MM
|
5
|
New
|
|
7
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1973%
|
2MM
|
6
|
|
|
8
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1901%
|
326K
|
7
|
|
|
9
|
|
SPA_BFM
Spam
|
+1816%
|
36MM
|
7
|
|
|
10
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1711%
|
2MM
|
8
|
|
|
1
|
|
Number One Doctor Recommended
Tylenol
|
+371%
|
2MM
|
1
|
|
|
2
|
|
Every Sunday Night - I Slept Great
ZzzQuil
|
+235%
|
7MM
|
1
|
|
|
3
|
|
Walgreens Flu Shot
Walgreens
|
+220%
|
514K
|
3
|
|
|
4
|
|
Relive Great Memories - Hike V3
Voltaren
|
+157%
|
50MM
|
3
|
|
|
5
|
|
Hello Neffy
Neffy
|
+152%
|
6MM
|
4
|
|
|
6
|
|
Walgreens Flu Shot
Walgreens
|
+85%
|
2MM
|
5
|
|
|
7
|
|
Children's Allegra
Allegra
|
+76%
|
2MM
|
5
|
|
|
8
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+75%
|
9MM
|
7
|
|
|
9
|
|
Xyzal Allergy 24hr
Xyzal
|
+67%
|
61MM
|
8
|
|
|
10
|
|
Liqui-Gels And Targeted Relief
Advil
|
+57%
|
4MM
|
10
|
|
|
1
|
|
Steak Nuggets
Arby's
|
+302%
|
52MM
|
1
|
|
|
2
|
|
Steak Nuggets - Never Before
Arby's
|
+198%
|
113MM
|
1
|
|
|
3
|
|
Cantina Chicken Bowl ft. Davanate Adams
Taco Bell
|
+189%
|
11MM
|
1
|
|
|
4
|
|
Triple Treat Box Starting at $19.99 - Unwrap the Season
Pizza Hut
|
+180%
|
789K
|
4
|
New
|
|
5
|
|
Fiery Flavors Menu
Marco's Pizza
|
+127%
|
27MM
|
4
|
|
|
6
|
|
Monopoly Gold Edition
McDonald's
|
+124%
|
15MM
|
6
|
|
|
7
|
|
Cantina Chicken Burrito ft. Davante Adams
Taco Bell
|
+124%
|
18MM
|
6
|
|
|
8
|
|
Take a Trip Through McDonaldland
McDonald's
|
+124%
|
23MM
|
7
|
|
|
9
|
|
Steak Nuggets - Favorite Steakhouse
Arby's
|
+123%
|
165MM
|
4
|
|
|
10
|
|
The Colonel Lived So We Could Chicken - Wings & Wedges
KFC
|
+121%
|
84MM
|
9
|
New
|
|
1
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+347%
|
31MM
|
1
|
|
|
2
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+276%
|
73MM
|
2
|
|
|
3
|
|
Savings Zoe Go Grande - Jeff Worked Hard ft. Zoe Saldana and Jeff Bridges (iPhone 17 Pro)
T-Mobile Wireless
|
+247%
|
338K
|
3
|
|
|
4
|
|
Elf ft. Kevin Hart (iPhone 17 Pro, iPad, Apple Watch)
Verizon Wireless
|
+198%
|
1MM
|
4
|
New
|
|
5
|
|
Ain't Our First Rodeo (Scoreboard)
AT&T Wireless
|
+98%
|
130MM
|
4
|
|
|
6
|
|
This Old Thing - Car
Verizon Wireless
|
+83%
|
3MM
|
5
|
|
|
7
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+42%
|
132MM
|
6
|
|
|
8
|
|
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now)
T-Mobile Wireless
|
+36%
|
39MM
|
7
|
|
|
9
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+36%
|
119MM
|
7
|
|
|
10
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+32%
|
4MM
|
9
|
|
|
1
|
|
TRU_LLF
Truist Financial
|
+1027%
|
2MM
|
1
|
|
|
2
|
|
Big Financial Friend - Big Bill's
Experian
|
+918%
|
592K
|
1
|
|
|
3
|
|
Big Financial Friend - No Ding Decline
Experian
|
+866%
|
2MM
|
3
|
|
|
4
|
|
Matt - Join the Millions
Chime Bank
|
+596%
|
197K
|
2
|
|
|
5
|
|
Bank Smarter This Season ft. Jason Momoa
Chime Bank
|
+560%
|
661K
|
5
|
|
|
6
|
|
Intuit Credit Karma
Intuit
|
+552%
|
2MM
|
6
|
|
|
7
|
|
Big Financial Friend - No Ding Decline (Cradle)
Experian
|
+439%
|
284K
|
4
|
|
|
8
|
|
20 Years Until
Rocket Money
|
+426%
|
13MM
|
4
|
|
|
9
|
|
Rozan - Stool
Chime Bank
|
+415%
|
154K
|
3
|
|
|
10
|
|
Nadine - Savings Goals
Chime Bank
|
+402%
|
488K
|
7
|
|
|
1
|
|
Grandma Knows
USAA
|
+245%
|
102MM
|
1
|
|
|
2
|
|
From the Logo ft. Caitlin Clark
State Farm
|
+236%
|
120K
|
1
|
|
|
3
|
|
Wore This
USAA
|
+220%
|
35MM
|
2
|
|
|
4
|
|
Wore This
USAA
|
+203%
|
60MM
|
4
|
|
|
5
|
|
So Much More ft. Peyton Manning, Saquon Barkley
Nationwide
|
+162%
|
221K
|
5
|
|
|
6
|
|
LiMu Emu & Doug: Golf - Stop Digging
Liberty Mutual Insurance
|
+156%
|
662K
|
6
|
|
|
7
|
|
AFL_AAV
Aflac
|
+148%
|
3MM
|
7
|
|
|
8
|
|
Check First - Bevo (College Football Sponsor)
Allstate
|
+134%
|
2MM
|
1
|
|
|
9
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+107%
|
60MM
|
2
|
|
|
10
|
|
Rings-I-Pronounce NFL Endcard
USAA
|
+101%
|
64MM
|
5
|
|
|
1
|
|
Life’s a Trip - Worth It V2
Best Western
|
+1072%
|
435K
|
1
|
|
|
2
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+437%
|
47MM
|
2
|
|
|
3
|
|
I See It In Your Eyes
Ark Encounter
|
+434%
|
348K
|
2
|
|
|
4
|
|
SOU_VKX
Southwest Airlines
|
+296%
|
29MM
|
1
|
|
|
5
|
|
Host ft Nick Saban
VRBO
|
+150%
|
161MM
|
2
|
|
|
6
|
|
Perfect Family Trip - AI Travel Assistant
Priceline
|
+145%
|
9MM
|
5
|
|
|
7
|
|
SOU_VKW
Southwest Airlines
|
+140%
|
23MM
|
5
|
|
|
8
|
|
Stay Grounded
Airbnb
|
+140%
|
36MM
|
7
|
|
|
9
|
|
Experience More ft. Eric Stonestreet V2
Norwegian Cruise Line
|
+124%
|
17MM
|
8
|
|
|
10
|
|
Universal Hotels & Resorts
Universal Parks & Resorts
|
+115%
|
32MM
|
9
|
New
|
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Last Updated: November 20, 2025
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