2025 College Football Top Ads
Discover the ads that are moving the needle in one of TV’s most valuable live sports properties. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
College football is one of the top opportunities for brands to engage audiences across convergent TV. During the 2024 regular season, ads were 3% more effective than the primetime average, with TV advertisers generating measurable outcomes across linear and streaming matchups.
0
EST. SPEND
0
IMPRESSIONS
0
ER VS. PRIMETIME
Automotive
Explore the season's top Automotive ads. Rankings refresh weekly — from Week 0 to the College Football Playoff National Championship.
|
Rank
|
Engagement Rate
|
Impressions
|
Peak
|
Change
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Turn Up Your Summer
Twisted Tea
|
+259%
|
4MM
|
1
|
|
|
2
|
|
Palm Tree Christmas
Corona
|
+155%
|
372K
|
2
|
New
|
|
3
|
|
Grab Life by the Claw
White Claw
|
+151%
|
72MM
|
2
|
|
|
4
|
|
Game Day Kick Off - Play Ball
Twisted Tea
|
+149%
|
138MM
|
3
|
|
|
5
|
|
Grab Life by the Claw - Laundromat
White Claw
|
+138%
|
40MM
|
4
|
|
|
6
|
|
Grab Life by the Claw
White Claw
|
+119%
|
55MM
|
5
|
|
|
7
|
|
App-ocalypse
Heineken
|
+112%
|
14MM
|
6
|
|
|
8
|
|
Game Day Kick Off - Stadium
Twisted Tea
|
+87%
|
129MM
|
7
|
|
|
9
|
|
Game Time
Twisted Tea
|
+80%
|
124MM
|
8
|
|
|
10
|
|
Working On A Sunday feat. Peyton Manning
Bud Light
|
+76%
|
1MM
|
9
|
|
|
1
|
|
Enterprise Lounge
American Express
|
+310%
|
14MM
|
1
|
New
|
|
2
|
|
Enterprise Anthem
American Express
|
+154%
|
32MM
|
1
|
|
|
3
|
|
Holiday Bank Guy ft Samuel L. Jackson
Capital One
|
+114%
|
22MM
|
3
|
New
|
|
4
|
|
Savor - Cash Back Kitchen ft Samuel L. Jackson
Capital One
|
+101%
|
434K
|
2
|
|
|
5
|
|
Parachute Pants ft. Jennifer Coolidge
Discover
|
+89%
|
123MM
|
3
|
|
|
6
|
|
Venture X - Traveling ft. Jennifer Garner
Capital One
|
+63%
|
224MM
|
4
|
|
|
7
|
|
Cafe Spotting
Capital One
|
+53%
|
139MM
|
5
|
|
|
8
|
|
Hat Trick ft. Wayne Gretzky & Jennifer Coolidge
Discover
|
+53%
|
2MM
|
7
|
|
|
9
|
|
Venture X - Once Upon a Farm (Airport Lounge)
Capital One
|
+41%
|
130MM
|
6
|
|
|
10
|
|
Savor - Cash Back Kitchen ft Samuel L. Jackson
Capital One
|
+31%
|
31MM
|
8
|
|
|
1
|
|
People Are Good - Squad Goals (US Soccer)
Jim Beam
|
+86%
|
1MM
|
1
|
|
|
2
|
|
Innovation ft. Ben Schwartz
Fireball Whisky
|
+42%
|
38MM
|
1
|
|
|
1
|
|
National Sales Event: Endless Hauler (Toyota Tacoma SR5 $309/36 mo + $500 Lease Cash)
Toyota
|
+702%
|
30K
|
1
|
|
|
2
|
|
2025 Golden Opportunity SE - Priority
Lexus
|
+355%
|
8MM
|
1
|
|
|
3
|
|
Gravity - Driven ft. Timothée Chalamet
Lucid Motors Inc
|
+296%
|
8MM
|
2
|
|
|
4
|
|
QX80 - Private Jet (Switch Up)
Infiniti
|
+286%
|
470K
|
4
|
|
|
5
|
|
The Moment (2025 Outback 0.9% APR A Lot to Love SE Offer)
Subaru
|
+281%
|
3MM
|
4
|
|
|
6
|
|
Frontier - Monster Truck ($3500 Customer Cash or 1.9% APR)
Nissan
|
+205%
|
671K
|
5
|
|
|
7
|
|
Feel Something
Lexus
|
+197%
|
40MM
|
6
|
|
|
8
|
|
2025 Sierra EV - What Is Power (EV Denali 2.9% APR + $1250 Costco Members Get Cash Allowance) (Window)
GMC
|
+185%
|
9MM
|
7
|
|
|
9
|
|
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+181%
|
5MM
|
8
|
|
|
10
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around) v2
Hyundai
|
+180%
|
1MM
|
9
|
New
|
|
1
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+3931%
|
1MM
|
1
|
|
|
2
|
|
Let You in on a Secret (First Month Free)
Bluechew
|
+2801%
|
3MM
|
1
|
|
|
3
|
|
SPA_AAV
Spam
|
+2324%
|
6MM
|
2
|
|
|
4
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+2107%
|
2MM
|
3
|
|
|
5
|
|
Recipe for a Fun Night
Spam
|
+1981%
|
50MM
|
5
|
|
|
6
|
|
SPA_BFM
Spam
|
+1956%
|
36MM
|
3
|
|
|
7
|
|
Let You in on a Secret (First Month Free, Code: TV)
Bluechew
|
+1948%
|
4MM
|
5
|
|
|
8
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1794%
|
295K
|
6
|
|
|
9
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1727%
|
2MM
|
7
|
|
|
10
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1412%
|
326K
|
8
|
|
|
1
|
|
Zicam Cold Remedy Rapid Melts
Zicam
|
+623%
|
120K
|
1
|
New
|
|
2
|
|
Walgreens Flu Shot
Walgreens
|
+260%
|
514K
|
1
|
|
|
3
|
|
Every Sunday Night - I Slept Great
ZzzQuil
|
+254%
|
7MM
|
2
|
|
|
4
|
|
Number One Doctor Recommended
Tylenol
|
+136%
|
4MM
|
3
|
|
|
5
|
|
Relive Great Memories - Hike V3
Voltaren
|
+123%
|
56MM
|
4
|
|
|
6
|
|
Hello Neffy
Neffy
|
+120%
|
6MM
|
5
|
|
|
7
|
|
Walgreens Flu Shot
Walgreens
|
+82%
|
2MM
|
6
|
|
|
8
|
|
Hercules
Theraworx Relief
|
+81%
|
2MM
|
7
|
|
|
9
|
|
Faster & Stronger - Liqui-Gels And Targeted Relief
Advil
|
+71%
|
6MM
|
9
|
New
|
|
10
|
|
Tired of Body Pain Holding You Back
Aleve
|
+69%
|
5MM
|
10
|
New
|
|
1
|
|
Steak Nuggets
Arby's
|
+361%
|
52MM
|
1
|
|
|
2
|
|
Steak Nuggets - Never Before
Arby's
|
+209%
|
113MM
|
2
|
|
|
3
|
|
Cantina Chicken Bowl ft. Davanate Adams
Taco Bell
|
+187%
|
11MM
|
2
|
|
|
4
|
|
Edge Crust-Tastic ft. George Kittle
Little Caesars
|
+178%
|
248K
|
4
|
New
|
|
5
|
|
Monopoly Gold Edition
McDonald's
|
+148%
|
15MM
|
5
|
|
|
6
|
|
Cantina Chicken Burrito ft. Davante Adams
Taco Bell
|
+141%
|
18MM
|
3
|
|
|
7
|
|
Take a Trip Through McDonaldland
McDonald's
|
+139%
|
23MM
|
4
|
|
|
8
|
|
The Colonel Lived So We Could Chicken - Wings & Wedges
KFC
|
+134%
|
84MM
|
5
|
New
|
|
9
|
|
Monopoly Gold Edition
McDonald's
|
+133%
|
15MM
|
9
|
New
|
|
10
|
|
Fiery Flavors Menu
Marco's Pizza
|
+132%
|
43MM
|
8
|
|
|
1
|
|
This Old Thing - Car
Verizon Wireless
|
+403%
|
3MM
|
1
|
|
|
2
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+364%
|
73MM
|
1
|
|
|
3
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+223%
|
31MM
|
2
|
|
|
4
|
|
Savings Zoe Go Grande - Jeff Worked Hard ft. Zoe Saldana and Jeff Bridges (iPhone 17 Pro)
T-Mobile Wireless
|
+222%
|
338K
|
3
|
|
|
5
|
|
Elf-Care ft. Melissa McCarthy (Google Pixel 10, Watch and Tab)
Verizon Wireless
|
+144%
|
327K
|
5
|
|
|
6
|
|
Ain't Our First Rodeo (Scoreboard - Invented)
AT&T Wireless
|
+86%
|
147MM
|
5
|
|
|
7
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+62%
|
4MM
|
6
|
|
|
8
|
|
Daughter's Wisdom - Any Condition + Holiday Ribbons (iPhone 17 Pro for $0)
AT&T Wireless
|
+58%
|
35MM
|
8
|
New
|
|
9
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+52%
|
2MM
|
8
|
|
|
10
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+42%
|
118MM
|
9
|
|
|
1
|
|
Big Financial Friend - Big Bill's
Experian
|
+788%
|
668K
|
1
|
|
|
2
|
|
TRU_LLF
Truist Financial
|
+738%
|
2MM
|
1
|
|
|
3
|
|
Big Financial Friend - No Ding Decline (Cradle)
Experian
|
+639%
|
352K
|
3
|
|
|
4
|
|
Big Financial Friend - No Ding Decline
Experian
|
+518%
|
2MM
|
3
|
|
|
5
|
|
Matt - Join the Millions
Chime Bank
|
+425%
|
197K
|
4
|
|
|
6
|
|
Family History
Navy Federal Credit Union
|
+416%
|
3MM
|
6
|
New
|
|
7
|
|
The Talk
Navy Federal Credit Union
|
+347%
|
27MM
|
6
|
|
|
8
|
|
See the Complete Picture
Intuit Credit Karma
|
+291%
|
2MM
|
8
|
|
|
9
|
|
20 Years Until
Rocket Money
|
+289%
|
27MM
|
5
|
|
|
10
|
|
Getting the Coverage You Need V2
Intuit Credit Karma
|
+237%
|
12MM
|
9
|
|
|
1
|
|
LiMu Emu & Doug: Golf - Stop Digging
Liberty Mutual Insurance
|
+370%
|
662K
|
1
|
|
|
2
|
|
Batman v. Bateman: Two Face ft Jason Bateman
State Farm
|
+331%
|
1MM
|
2
|
New
|
|
3
|
|
Grandma Knows
USAA
|
+319%
|
115MM
|
2
|
|
|
4
|
|
Wore This
USAA
|
+275%
|
75MM
|
3
|
|
|
5
|
|
So Much More ft. Peyton Manning, Saquon Barkley
Nationwide
|
+244%
|
221K
|
4
|
|
|
6
|
|
Wore This
USAA
|
+240%
|
35MM
|
5
|
|
|
7
|
|
From the Logo ft. Caitlin Clark
State Farm
|
+225%
|
120K
|
6
|
|
|
8
|
|
Check the Sunroof (Save $500)
Allstate
|
+160%
|
4MM
|
7
|
|
|
9
|
|
AFL_AAV
Aflac
|
+132%
|
3MM
|
8
|
|
|
10
|
|
Rings-I-Pronounce NFL Endcard
USAA
|
+124%
|
64MM
|
9
|
|
|
1
|
|
I See It In Your Eyes
Ark Encounter
|
+484%
|
348K
|
1
|
|
|
2
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+416%
|
52MM
|
2
|
|
|
3
|
|
Life’s a Trip - Worth It V2
Best Western
|
+387%
|
435K
|
2
|
|
|
4
|
|
Assigned Seating
Southwest Airlines
|
+261%
|
29MM
|
2
|
|
|
5
|
|
EMI_ALC
Emirates Airlines
|
+239%
|
56MM
|
4
|
|
|
6
|
|
Holidays - Don't Want To Lose Sleep (Save up to 25%)
Hilton
|
+182%
|
2MM
|
1
|
|
|
7
|
|
Time Moves Fast
VRBO
|
+168%
|
11MM
|
7
|
New
|
|
8
|
|
Experience More ft. Eric Stonestreet V2
Norwegian Cruise Line
|
+151%
|
17MM
|
7
|
|
|
9
|
|
Stay Grounded
Airbnb
|
+137%
|
36MM
|
8
|
|
|
10
|
|
It's A New Dawn - Scenic Opening V2
Universal Parks & Resorts
|
+131%
|
40MM
|
9
|
|
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Last Updated: August 13, 2026
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