2025 College Football Top Ads
Discover the ads that are moving the needle in one of TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
Automotive
Explore the top Automotive ads of the NCAA season. Rankings refresh weekly — from preseason through the Super Bowl.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Pacifico Clara
Pacifico Brewery
|
+191%
|
120K
|
1
|
+1
|
|
2
|
|
Turn Up Your Summer
Twisted Tea
|
+178%
|
4MM
|
2
|
+2
|
|
3
|
|
Grab Life by the Claw - Laundromat
White Claw
|
+162%
|
10MM
|
3
|
+4
|
|
4
|
|
Grab Life by the Claw
White Claw
|
+160%
|
27MM
|
3
|
-1
|
|
5
|
|
Game Day Kick Off - Play Ball
Twisted Tea
|
+133%
|
53MM
|
4
|
|
|
6
|
|
Grab Life by the Claw
White Claw
|
+116%
|
60MM
|
6
|
|
|
7
|
|
Game Time
Twisted Tea
|
+85%
|
58MM
|
7
|
+1
|
|
8
|
|
BUD_DSO
Bud Light
|
+54%
|
264MM
|
5
|
+1
|
|
9
|
|
Game Day Kick Off - Stadium
Twisted Tea
|
+53%
|
48MM
|
3
|
+1
|
|
10
|
|
Michelob Ultra Zero
Michelob Ultra
|
+37%
|
14MM
|
6
|
New
|
|
1
|
|
Nothing Like Platinum
American Express
|
+132%
|
20MM
|
1
|
+2
|
|
2
|
|
Savor - Cash Back Kitchen ft Samuel L. Jackson
Capital One
|
+90%
|
434K
|
2
|
|
|
3
|
|
Cafe Spotting
Capital One
|
+80%
|
76MM
|
1
|
-2
|
|
4
|
|
Parachute Pants ft. Jennifer Coolidge
Discover
|
+62%
|
91MM
|
4
|
|
|
5
|
|
Spark Cash Plus - Sand Cloud ft Samuel L. Jackson
Capital One
|
+43%
|
1MM
|
1
|
+1
|
|
6
|
|
Venture X - Once Upon a Farm (Airport Lounge)
Capital One
|
+29%
|
42MM
|
5
|
-1
|
|
7
|
|
Venture X - Traveling ft. Jennifer Garner
Capital One
|
+27%
|
53MM
|
5
|
+3
|
|
8
|
|
Born to Run - Platinum Card
American Express
|
+13%
|
17MM
|
8
|
|
|
9
|
|
Career Day Ft. Derek Jeter
Capital One
|
+11%
|
64MM
|
2
|
|
|
10
|
|
Cafe Spotting
Capital One
|
+5%
|
2MM
|
10
|
New
|
|
1
|
|
Fireball Blazin' Apple
Fireball Whisky
|
+9%
|
27MM
|
1
|
|
|
1
|
|
National Sales Event: Endless Hauler (Toyota Tacoma SR5 $309/36 mo + $500 Lease Cash)
Toyota
|
+743%
|
30K
|
1
|
|
|
2
|
|
The Moment (2025 Outback 0.9% APR A Lot to Love SE Offer)
Subaru
|
+542%
|
3MM
|
2
|
|
|
3
|
|
2025 Golden Opportunity SE - Priority
Lexus
|
+407%
|
8MM
|
1
|
+1
|
|
4
|
|
Lucid Gravity
Lucid Motors Inc
|
+393%
|
9MM
|
3
|
-1
|
|
5
|
|
2025 Escalade IQ - Be Iconic (Federal EV Tax Credit)
Cadillac
|
+192%
|
2MM
|
5
|
+1
|
|
6
|
|
2025 Golden Opportunity SE - Transports You
Lexus
|
+165%
|
21MM
|
5
|
+1
|
|
7
|
|
2025 Hummer - Push the Button ($7500 Fed Tax Credit; 0% APR on All Hummer Models)
GMC
|
+154%
|
12MM
|
4
|
+1
|
|
8
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around)
Hyundai
|
+150%
|
11MM
|
8
|
New
|
|
9
|
|
Ford Bronco
Ford
|
+148%
|
1MM
|
7
|
|
|
10
|
|
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+145%
|
5MM
|
6
|
|
|
1
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+3313%
|
2MM
|
1
|
|
|
2
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+2716%
|
396K
|
2
|
New
|
|
3
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+2070%
|
2MM
|
2
|
-1
|
|
4
|
|
Spam Single Classic
Spam
|
+1567%
|
818K
|
3
|
-1
|
|
5
|
|
SPA_AAV
Spam
|
+1463%
|
818K
|
4
|
-1
|
|
6
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1433%
|
3MM
|
5
|
-1
|
|
7
|
|
Spam Korean BBQ Flavored
Spam
|
+943%
|
2MM
|
6
|
-1
|
|
8
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+540%
|
720K
|
7
|
|
|
9
|
|
Diet Dr Pepper
Dr Pepper
|
+488%
|
267K
|
8
|
+1
|
|
10
|
|
CHO_EMK
Chomps
|
+431%
|
6MM
|
9
|
New
|
|
1
|
|
ZzzQuil Ultra
ZzzQuil
|
+370%
|
7MM
|
1
|
|
|
2
|
|
Hello Neffy
Neffy
|
+137%
|
6MM
|
2
|
|
|
3
|
|
You're So Back ft Shaquille O'Neal
Icy Hot
|
+115%
|
20MM
|
3
|
|
|
4
|
|
Relive Great Memories - Hike V3
Voltaren
|
+108%
|
38MM
|
1
|
+1
|
|
5
|
|
Flonase Allergy Relief
Flonase
|
+91%
|
10MM
|
4
|
-1
|
|
6
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+88%
|
7MM
|
5
|
+1
|
|
7
|
|
Walgreens Flu Shot
Walgreens
|
+78%
|
2MM
|
6
|
-1
|
|
8
|
|
Children's Allegra
Allegra
|
+62%
|
2MM
|
7
|
|
|
9
|
|
Xyzal Allergy 24hr
Xyzal
|
+54%
|
61MM
|
8
|
|
|
10
|
|
FLO_CIJ
Flonase
|
+25%
|
18MM
|
9
|
|
|
1
|
|
Cantina Chicken Bowl ft. Davanate Adams
Taco Bell
|
+210%
|
11MM
|
1
|
|
|
2
|
|
Cantina Chicken Menu (Tacos)
Taco Bell
|
+196%
|
7MM
|
2
|
New
|
|
3
|
|
Is This Thing On? (Unlimited One-Topping Medium $6.99)
Marco's Pizza
|
+188%
|
17MM
|
2
|
+3
|
|
4
|
|
You Rules of Value
Burger King
|
+146%
|
3MM
|
2
|
-2
|
|
5
|
|
Take a Trip Through McDonaldland
McDonald's
|
+144%
|
23MM
|
3
|
-2
|
|
6
|
|
Cantina Chicken Burrito ft. Davante Adams
Taco Bell
|
+140%
|
18MM
|
4
|
-2
|
|
7
|
|
The Colonel Lived So We Could Chicken - Wings & Wedges
KFC
|
+139%
|
86MM
|
5
|
-2
|
|
8
|
|
Cantina Chicken Menu
Taco Bell
|
+122%
|
10MM
|
7
|
-1
|
|
9
|
|
New $5 Crafted Flatzz feat. Mom
Pizza Hut
|
+121%
|
29MM
|
8
|
-1
|
|
10
|
|
Decades - Y2K Faves
Taco Bell
|
+110%
|
41MM
|
9
|
-1
|
|
1
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+302%
|
31MM
|
1
|
|
|
2
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+246%
|
72MM
|
2
|
|
|
3
|
|
Savings Zoe Go Grande ft. Zoe Saldana and Jeff Bridges (iPhone 17 Pro)
T-Mobile Wireless
|
+245%
|
9MM
|
3
|
New
|
|
4
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+59%
|
86MM
|
4
|
|
|
5
|
|
Go Grande ft. Zoe Saldana (iPhone 17 Pro)
T-Mobile Wireless
|
+54%
|
83MM
|
3
|
|
|
6
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+54%
|
80MM
|
3
|
-3
|
|
7
|
|
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now)
T-Mobile Wireless
|
+25%
|
38MM
|
6
|
-1
|
|
8
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+19%
|
4MM
|
7
|
-1
|
|
9
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+16%
|
2MM
|
8
|
-1
|
|
10
|
|
No Trade In - iPhone 16 ft. Zoe Saldana (20% less than other guys) (Blue Phone)
T-Mobile Wireless
|
+3%
|
48MM
|
9
|
-1
|
|
1
|
|
TRU_LLF
Truist Financial
|
+988%
|
2MM
|
1
|
|
|
2
|
|
ROC_HEA
Rocket Money
|
+435%
|
13MM
|
2
|
|
|
3
|
|
ROC_HZN
Rocket Money
|
+418%
|
720K
|
3
|
|
|
4
|
|
The Talk
Navy Federal Credit Union
|
+384%
|
27MM
|
2
|
|
|
5
|
|
Thinking Things Over
Navy Federal Credit Union
|
+274%
|
61MM
|
4
|
|
|
6
|
|
Nadine - Savings Goals
Chime Bank
|
+207%
|
144K
|
3
|
|
|
7
|
|
Scrapbook
Navy Federal Credit Union
|
+191%
|
16MM
|
4
|
|
|
8
|
|
Ryan Miller's Voice
Fidelity Investments
|
+181%
|
422K
|
5
|
|
|
9
|
|
Early Payday
Chime Bank
|
+162%
|
10MM
|
7
|
|
|
10
|
|
Big Financial Friend - Big Expenses
Experian
|
+121%
|
23MM
|
5
|
|
|
1
|
|
The General Car Insurance
The General Insurance
|
+790%
|
65K
|
1
|
|
|
2
|
|
Rings-I-Pronounce NFL Endcard
USAA
|
+576%
|
7MM
|
2
|
New
|
|
3
|
|
Acting Up ft. Shaquille O'Neil
The General Insurance
|
+451%
|
286K
|
2
|
-1
|
|
4
|
|
From the Logo ft. Caitlin Clark
State Farm
|
+306%
|
120K
|
4
|
+1
|
|
5
|
|
AutoTune' ft. Shaquille O'Neil, T-Pain
The General Insurance
|
+290%
|
542K
|
4
|
+2
|
|
6
|
|
Grandma Knows
USAA
|
+287%
|
43MM
|
4
|
-2
|
|
7
|
|
Wore This
USAA
|
+279%
|
34MM
|
3
|
-4
|
|
8
|
|
I Do - NFL Endcard
USAA
|
+251%
|
7MM
|
8
|
New
|
|
9
|
|
Wore This
USAA
|
+229%
|
49MM
|
6
|
-3
|
|
10
|
|
So Much More ft. Peyton Manning, Saquon Barkley
Nationwide
|
+217%
|
221K
|
9
|
|
|
1
|
|
SOU_VKX
Southwest Airlines
|
+501%
|
11MM
|
1
|
+1
|
|
2
|
|
I See It In Your Eyes
Ark Encounter
|
+410%
|
348K
|
1
|
+1
|
|
3
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+397%
|
18MM
|
1
|
-2
|
|
4
|
|
SOU_VKW
Southwest Airlines
|
+257%
|
7MM
|
4
|
|
|
5
|
|
Perfect Family Trip - AI Travel Assistant
Priceline
|
+134%
|
9MM
|
4
|
|
|
6
|
|
Stay Grounded
Airbnb
|
+121%
|
29MM
|
5
|
+1
|
|
7
|
|
Host ft Nick Saban
VRBO
|
+119%
|
130MM
|
6
|
-1
|
|
8
|
|
No One Does Fun Like Carnival ft. Shaq and Guy Fieri
Carnival Cruise Line
|
+81%
|
4MM
|
8
|
|
|
9
|
|
A Lot of Vacation
VRBO
|
+80%
|
24MM
|
8
|
New
|
|
10
|
|
ENT_CSV
Enterprise Rent-A-Car
|
+66%
|
2MM
|
10
|
|
Dig Deeper
Adweek: NFL Ads Are Huge — Especially on Streaming
Know What Works on the Gridiron with EDO's NFL TV Outcomes Report
Sales Attribution Doesn't Work in TV. Here's The Measurement That Does.
Context is King: Creative Strategy for a Streaming-First World
See the Top Ads of H1 2025 — Across All Major Categories
