2025 College Football Top Ads
Discover the ads that are moving the needle in one of TV’s most valuable live sports properties. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
College football is one of the top opportunities for brands to engage audiences across convergent TV. During the 2024 regular season, ads were 3% more effective than the primetime average, with TV advertisers generating measurable outcomes across linear and streaming matchups.
0
EST. SPEND
0
IMPRESSIONS
0
ER VS. PRIMETIME
Automotive
Explore the season's top Automotive ads. Rankings refresh weekly — from Week 0 to the College Football Playoff National Championship.
|
Rank
|
Engagement Rate
|
Impressions
|
Peak
|
Change
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Pacifico Clara
Pacifico Brewery
|
+226%
|
120K
|
1
|
|
|
2
|
|
Turn Up Your Summer
Twisted Tea
|
+215%
|
4MM
|
2
|
|
|
3
|
|
Game Day Kick Off - Play Ball
Twisted Tea
|
+159%
|
138MM
|
1
|
|
|
4
|
|
Palm Tree Christmas
Corona
|
+158%
|
372K
|
4
|
New
|
|
5
|
|
Grab Life by the Claw - Laundromat
White Claw
|
+138%
|
40MM
|
4
|
|
|
6
|
|
Grab Life by the Claw
White Claw
|
+127%
|
55MM
|
5
|
|
|
7
|
|
Grab Life by the Claw
White Claw
|
+124%
|
72MM
|
6
|
|
|
8
|
|
Game Time
Twisted Tea
|
+98%
|
124MM
|
7
|
|
|
9
|
|
Game Day Kick Off - Stadium
Twisted Tea
|
+82%
|
129MM
|
8
|
|
|
10
|
|
App-ocalypse
Heineken
|
+72%
|
14MM
|
9
|
|
|
1
|
|
Nothing Like Platinum: Flying
American Express
|
+277%
|
14MM
|
1
|
New
|
|
2
|
|
Savor - Cash Back Kitchen ft Samuel L. Jackson
Capital One
|
+121%
|
434K
|
1
|
|
|
3
|
|
Nothing Like Platinum
American Express
|
+118%
|
32MM
|
2
|
|
|
4
|
|
Hat Trick ft. Wayne Gretzky & Jennifer Coolidge
Discover
|
+114%
|
2MM
|
3
|
|
|
5
|
|
Parachute Pants ft. Jennifer Coolidge
Discover
|
+97%
|
123MM
|
4
|
|
|
6
|
|
Holiday Bank Guy ft Samuel L. Jackson
Capital One
|
+81%
|
22MM
|
6
|
New
|
|
7
|
|
Cafe Spotting
Capital One
|
+53%
|
139MM
|
6
|
|
|
8
|
|
Venture X - Traveling ft. Jennifer Garner
Capital One
|
+51%
|
224MM
|
5
|
|
|
9
|
|
Venture X - Luxury Hotels ft. Jennifer Garner
Capital One
|
+48%
|
21MM
|
7
|
|
|
10
|
|
Hat Trick ft. Wayne Gretzky & Jennifer Coolidge
Discover
|
+39%
|
7MM
|
9
|
|
|
1
|
|
People Are Good - Squad Goals (US Soccer)
Jim Beam
|
+167%
|
1MM
|
1
|
|
|
2
|
|
Innovation ft. Ben Schwartz
Fireball Whisky
|
+34%
|
38MM
|
1
|
|
|
1
|
|
National Sales Event: Endless Hauler (Toyota Tacoma SR5 $309/36 mo + $500 Lease Cash)
Toyota
|
+753%
|
30K
|
1
|
|
|
2
|
|
The Moment (2025 Outback 0.9% APR A Lot to Love SE Offer)
Subaru
|
+533%
|
3MM
|
2
|
|
|
3
|
|
Gravity - Driven ft. Timothée Chalamet
Lucid Motors Inc
|
+463%
|
8MM
|
3
|
|
|
4
|
|
2025 Golden Opportunity SE - Priority
Lexus
|
+424%
|
8MM
|
3
|
|
|
5
|
|
QX80 - Private Jet (Switch Up)
Infiniti
|
+322%
|
470K
|
5
|
|
|
6
|
|
2025 Escalade IQ - Be Iconic (Federal EV Tax Credit)
Cadillac
|
+186%
|
2MM
|
5
|
|
|
7
|
|
Feel Something
Lexus
|
+183%
|
40MM
|
6
|
|
|
8
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around) v2
Hyundai
|
+181%
|
1MM
|
6
|
|
|
9
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around)
Hyundai
|
+174%
|
11MM
|
7
|
New
|
|
10
|
|
2025 Golden Opportunity SE - Transports You
Lexus
|
+172%
|
21MM
|
8
|
New
|
|
1
|
|
Hidden Valley Restaurant-Style Ranch
Hidden Valley
|
+35492%
|
311K
|
1
|
|
|
2
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+4108%
|
1MM
|
1
|
|
|
3
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+3181%
|
2MM
|
2
|
|
|
4
|
|
Let You in on a Secret (First Month Free)
Bluechew
|
+2668%
|
3MM
|
3
|
|
|
5
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+2616%
|
295K
|
5
|
|
|
6
|
|
SPA_AAV
Spam
|
+2580%
|
6MM
|
5
|
|
|
7
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+2065%
|
2MM
|
6
|
|
|
8
|
|
SPA_BFM
Spam
|
+2014%
|
36MM
|
7
|
|
|
9
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1986%
|
326K
|
7
|
|
|
10
|
|
My New Go To (First Month Free, Code: TV)
Bluechew
|
+1793%
|
2MM
|
8
|
|
|
1
|
|
Zicam Cold Remedy Rapid Melts
Zicam
|
+598%
|
120K
|
1
|
New
|
|
2
|
|
Every Sunday Night - I Slept Great
ZzzQuil
|
+233%
|
7MM
|
1
|
|
|
3
|
|
Walgreens Flu Shot
Walgreens
|
+221%
|
514K
|
2
|
|
|
4
|
|
Relive Great Memories - Hike V3
Voltaren
|
+160%
|
56MM
|
3
|
|
|
5
|
|
Hello Neffy
Neffy
|
+148%
|
6MM
|
4
|
|
|
6
|
|
Walgreens Flu Shot
Walgreens
|
+87%
|
2MM
|
5
|
|
|
7
|
|
Number One Doctor Recommended
Tylenol
|
+84%
|
4MM
|
6
|
|
|
8
|
|
Children's Allegra
Allegra
|
+77%
|
2MM
|
7
|
|
|
9
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+75%
|
9MM
|
8
|
|
|
10
|
|
Xyzal Allergy 24hr
Xyzal
|
+67%
|
61MM
|
9
|
|
|
1
|
|
Steak Nuggets
Arby's
|
+307%
|
52MM
|
1
|
|
|
2
|
|
Steak Nuggets - Never Before
Arby's
|
+200%
|
113MM
|
1
|
|
|
3
|
|
Cantina Chicken Bowl ft. Davanate Adams
Taco Bell
|
+188%
|
11MM
|
1
|
|
|
4
|
|
Fiery Flavors Menu
Marco's Pizza
|
+136%
|
43MM
|
4
|
|
|
5
|
|
Edge Crust-Tastic ft. George Kittle
Little Caesars
|
+135%
|
248K
|
5
|
New
|
|
6
|
|
Monopoly Gold Edition
McDonald's
|
+128%
|
15MM
|
6
|
|
|
7
|
|
Cantina Chicken Burrito ft. Davante Adams
Taco Bell
|
+126%
|
18MM
|
6
|
|
|
8
|
|
Take a Trip Through McDonaldland
McDonald's
|
+124%
|
23MM
|
7
|
|
|
9
|
|
Steak Nuggets - Favorite Steakhouse
Arby's
|
+122%
|
165MM
|
4
|
|
|
10
|
|
Is This Thing On? (Unlimited One-Topping Medium $6.99)
Marco's Pizza
|
+120%
|
20MM
|
9
|
New
|
|
1
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+363%
|
31MM
|
1
|
|
|
2
|
|
Elf-Care ft. Melissa McCarthy (Google Pixel 10, Watch and Tab)
Verizon Wireless
|
+292%
|
327K
|
2
|
|
|
3
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+283%
|
73MM
|
2
|
|
|
4
|
|
Savings Zoe Go Grande - Jeff Worked Hard ft. Zoe Saldana and Jeff Bridges (iPhone 17 Pro)
T-Mobile Wireless
|
+251%
|
338K
|
3
|
|
|
5
|
|
Ain't Our First Rodeo (Scoreboard)
AT&T Wireless
|
+83%
|
147MM
|
4
|
|
|
6
|
|
This Old Thing - Car
Verizon Wireless
|
+81%
|
3MM
|
4
|
|
|
7
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+43%
|
132MM
|
6
|
|
|
8
|
|
Daughter's Wisdom - Any Condition + Holiday Ribbons (iPhone 17 Pro for $0)
AT&T Wireless
|
+42%
|
35MM
|
8
|
New
|
|
9
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+38%
|
118MM
|
8
|
|
|
10
|
|
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now)
T-Mobile Wireless
|
+38%
|
39MM
|
9
|
|
|
1
|
|
TRU_LLF
Truist Financial
|
+1013%
|
2MM
|
1
|
|
|
2
|
|
Big Financial Friend - No Ding Decline (Cradle)
Experian
|
+735%
|
352K
|
2
|
|
|
3
|
|
Big Financial Friend - No Ding Decline
Experian
|
+698%
|
2MM
|
2
|
|
|
4
|
|
Big Financial Friend - Big Bill's
Experian
|
+620%
|
668K
|
1
|
|
|
5
|
|
Matt - Join the Millions
Chime Bank
|
+608%
|
197K
|
2
|
|
|
6
|
|
Rozan - Stool
Chime Bank
|
+470%
|
120K
|
3
|
|
|
7
|
|
NAT_EZGS
National Debt Relief
|
+405%
|
37K
|
7
|
New
|
|
8
|
|
Intuit Credit Karma
Intuit
|
+373%
|
2MM
|
8
|
|
|
9
|
|
The Talk
Navy Federal Credit Union
|
+358%
|
27MM
|
6
|
|
|
10
|
|
Under The Bed
Rocket Money
|
+351%
|
720K
|
7
|
New
|
|
1
|
|
Grandma Knows
USAA
|
+272%
|
115MM
|
1
|
|
|
2
|
|
Wore This
USAA
|
+245%
|
35MM
|
1
|
|
|
3
|
|
From the Logo ft. Caitlin Clark
State Farm
|
+232%
|
120K
|
2
|
|
|
4
|
|
Wore This
USAA
|
+232%
|
75MM
|
4
|
|
|
5
|
|
So Much More ft. Peyton Manning, Saquon Barkley
Nationwide
|
+175%
|
221K
|
4
|
|
|
6
|
|
LiMu Emu & Doug: Golf - Stop Digging
Liberty Mutual Insurance
|
+152%
|
662K
|
6
|
|
|
7
|
|
AFL_AAV
Aflac
|
+150%
|
3MM
|
7
|
|
|
8
|
|
Check First - Bevo (College Football Sponsor)
Allstate
|
+130%
|
2MM
|
1
|
|
|
9
|
|
Grandma Knows
USAA
|
+108%
|
35MM
|
7
|
|
|
10
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+107%
|
60MM
|
9
|
|
|
1
|
|
Life’s a Trip - Worth It V2
Best Western
|
+953%
|
435K
|
1
|
|
|
2
|
|
I See It In Your Eyes
Ark Encounter
|
+420%
|
348K
|
1
|
|
|
3
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+395%
|
52MM
|
2
|
|
|
4
|
|
SOU_VKX
Southwest Airlines
|
+259%
|
29MM
|
1
|
|
|
5
|
|
Holidays - Don't Want To Lose Sleep (Save up to 25%)
Hilton
|
+167%
|
2MM
|
2
|
|
|
6
|
|
EMI_ALC
Emirates Airlines
|
+154%
|
56MM
|
2
|
|
|
7
|
|
Time Moves Fast
VRBO
|
+141%
|
11MM
|
7
|
New
|
|
8
|
|
Host ft Nick Saban
VRBO
|
+134%
|
171MM
|
6
|
|
|
9
|
|
Stay Grounded
Airbnb
|
+133%
|
36MM
|
7
|
|
|
10
|
|
Perfect Family Trip - AI Travel Assistant
Priceline
|
+130%
|
9MM
|
8
|
|
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Last Updated: January 5, 2026
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