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EDO Team January 30, 2024 < 1 min read

Who Won the Week? 1/30/24: Carnival vs. Royal Caribbean, Michelob + Messi, and State Farm's Super Bowl Decision

Who Won the Week returns with a look at the latest TV ad news coming out of the NFL’s conference championship weekend.

Carnival Cruise Line generated powerful engagement after its mixed-reality ad kicked off the NFC title game, and Royal Caribbean was right on its tail. On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Mike Shields (Next in Media) break down the battle of the boats and speculate as to whether either will appear at the Super Bowl.

Plus, how will State Farm handle the Super Bowl now that its spokespeople Patrick Mahomes, Travis Kelce, and Andy Reid will be representing the Kansas City Chiefs at the Big Game?

All that and more, on the new Who Won the Week!

Time Stamps:
0:56 - Mixed reality ad stuns ahead of NFC title game
2:40 - Carnival ad outperforms Royal Caribbean by 22% during conference title games
4:58 - What will State Farm do for the Super Bowl?