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EDO Team February 6, 2024 < 1 min read

Who Won the Week? 2/6/24: Super Bowl Ads Preview — Sports Betting, Beer Brands Prepare for the Big Stage

Who Won the Week is back for our final episode before Super Bowl LVIII! This week, we’re previewing two categories that are going big at this year’s Big Game: sports betting and beer. 

FanDuel is bringing back Rob Gronkowski and its Kick of Destiny from last year’s Super Bowl, but could DraftKings steal the spotlight with its pre-game ad? Will Michelob Ultra hit another home run with a star-studded Super Bowl ad, or will Coors Light deliver nostalgia-driven engagement with the return of its silver bullet train?

EDO Media Analyst Matt Ulrich and veteran journalist Mike Shields (Next in Media) answer these questions and more! Plus, a look at online retailer Temu’s strategy ahead of the Big Game, all on the new Who Won the Week?


Time Stamps:

0:23 - FanDuel brings back Kick of Destiny, faces stiff competition from DraftKings and BetMGM

2:58 - Online retailer Temu returns to the Big Game, but with a brand new pronunciation

5:40 - Coors Light puts the silver bullet train up against Lio Messi and Michelob Ultra