348 Results
A Truly Convergent TV Takes Center Stage at This Year’s Upfronts — and That’s Bad News for Most Other Digital Advertising
This year’s Upfronts are a celebration of a truly convergent TV landscape — where premium video is on the rise and incorporating the best aspects of a waning display marketplace.
Kevin Krim April 15, 2024 5 min read
Women’s Sports Are on Fire — And That’s Great News for Advertisers
From the NCAA Tournament to Grand Slam tennis, women’s sports are proving increasingly effective for TV advertisers.
Laura Grover March 14, 2024 3 min read
2023’s Best Spanish-Language Ads: Good Creative is a Universal Language
Brands with the best ad creative drew exceptional engagement rates with Spanish-language TV network audiences in 2023.
EDO Team January 24, 2024 4 min read
Captivating Campaigns: Ranking 2023’s Biggest TV Ad Engagement Winners
Learn which English-language TV ads scored the highest engagement in 2023. Browse the winners by category and see why CPG, pharma, and retail outperformed the rest.
EDO Team January 24, 2024 5 min read
EDO CEO Chats Signal Loss with Beet.TV
EDO CEO Kevin Krim sat down with Beet.TV to discuss the challenge of signal loss in Convergent TV measurement and how EDO is working to overcome them.
EDO Team January 5, 2024 1 min read
EDO CEO Kevin Krim talks ad-supported streaming on CNBC Squawk Box
EDO CEO Kevin Krim stops by CNBC’s Squawk Box to review the year in TV advertising. In 2023, the industry shifted toward ad-supported streaming.
EDO Team January 3, 2024 1 min read
Four for 2024: EDO’s TV Ad Industry Predictions
EDO CEO Kevin Krim shares his predictions for the TV advertising industry in 2024. There’s sure to be plenty of change, but some things never do.
Kevin Krim December 12, 2023 6 min read
2023 Predictions Recap: 3 Things We Learned About the TV Ad Industry in 2023 — And 2 Things We Already Knew
EDO President & CEO reflects on 2023, a year of change and surprises for the TV advertising industry.
Kevin Krim December 4, 2023 5 min read
CNBC Squawk Box: Amazon's Black Friday Game and Thanksgiving Weekend Insights
Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from Amazon's Black Friday game.
EDO Team December 1, 2023 2 min read
PROJECTION: Amazon Black Friday NFL Ads Will Deliver Over $1.3M Worth of Media Value for Marketers
The average ad during Amazon Prime Video’s inaugural Black Friday NFL game will drive more than $1.3 million worth of media value, according to a new analysis from EDO.
EDO Team November 15, 2023 3 min read
Marketers Have Lots of Ideas About What Makes an Effective TV Ad — The Data Often Tells a Different Story
TV advertisers have made media-buying an exact science, but creative decisions are still often made based on guesswork. This needs to change.
Laura Grover November 15, 2023 4 min read
Just starting to plan your holiday TV campaign? You’re already behind.
The holidays are crunch time for TV marketers. But if you’re not optimizing performance all year round, you’re going to wind up with coal in your stocking.
Kevin Krim October 17, 2023 4 min read