341 Results
EDO CEO Kevin Krim talks ad-supported streaming on CNBC Squawk Box
EDO CEO Kevin Krim stops by CNBC’s Squawk Box to review the year in TV advertising. In 2023, the industry shifted toward ad-supported streaming.
EDO Team January 3, 2024 1 min read
Four for 2024: EDO’s TV Ad Industry Predictions
EDO CEO Kevin Krim shares his predictions for the TV advertising industry in 2024. There’s sure to be plenty of change, but some things never do.
Kevin Krim December 12, 2023 6 min read
2023 Predictions Recap: 3 Things We Learned About the TV Ad Industry in 2023 — And 2 Things We Already Knew
EDO President & CEO reflects on 2023, a year of change and surprises for the TV advertising industry.
Kevin Krim December 4, 2023 5 min read
CNBC Squawk Box: Amazon's Black Friday Game and Thanksgiving Weekend Insights
Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from Amazon's Black Friday game.
EDO Team December 1, 2023 2 min read
PROJECTION: Amazon Black Friday NFL Ads Will Deliver Over $1.3M Worth of Media Value for Marketers
The average ad during Amazon Prime Video’s inaugural Black Friday NFL game will drive more than $1.3 million worth of media value, according to a new analysis from EDO.
EDO Team November 15, 2023 3 min read
Marketers Have Lots of Ideas About What Makes an Effective TV Ad — The Data Often Tells a Different Story
TV advertisers have made media-buying an exact science, but creative decisions are still often made based on guesswork. This needs to change.
Laura Grover November 15, 2023 4 min read
Just starting to plan your holiday TV campaign? You’re already behind.
The holidays are crunch time for TV marketers. But if you’re not optimizing performance all year round, you’re going to wind up with coal in your stocking.
Kevin Krim October 17, 2023 4 min read
The Swift Effect: How Taylor’s Support is Boosting Engagement for Ads Featuring Travis Kelce
Taylor Swift’s relationship with Kansas City Chiefs tight end Travis Kelce is inescapable. Here’s how it drives engagement for TV ads featuring Kelce as a spokesperson.
EDO Team October 4, 2023 3 min read
¡Viva TV en Español! Top Brands Drive Results with Spanish-Language TV
Here’s how leading brands like Lowe’s and Walmart are using Spanish-language TV ads to drive engagement among a growing audience of U.S. Spanish speakers.
EDO Team October 3, 2023 3 min read
A Real-Time World Demands More Than Your MMM Can Offer
Marketers rely on MMM, but real-time data is essential for decision-making, enabling marketers to optimize spend, target specific networks, and adapt.
Laura Grover September 27, 2023 5 min read
The Streaming Revolution Has Come to the NFL, But Some Things Never Change
The NFL has embraced the streaming revolution, bringing new ways to watch games. However, there are still challenges to overcome as NFL broadcasting evolves.
Kevin Krim September 19, 2023 5 min read
CNBC Squawk Box: EDO’s 3 Key Takeaways from our NFL TV Outcomes Report
Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from our recent NFL TV Outcomes Report.
EDO Team September 11, 2023 2 min read