341 Results
How Innovative Measurement Approaches Help Marketers Gauge Creative Effectiveness
EDO's SVP, Decision Science, John Cripps, Ph.D., and Bain & Company's Cesar Brea discuss optimizing creative efficacy for greater business outcomes
EDO Team August 28, 2023 1 min read
EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming
NFL holds five of the top ten most engaging TV programs in the last year while Amazon’s TNF debut and Spanish-language record strong engagement.
EDO Team August 24, 2023 4 min read
For This Year’s NFL Season, Outcomes Matter Even More
EDO President & CEO Kevin Krim shares why the NFL is about to become even more important for modern marketers as the ad market grows in complexity.
Kevin Krim August 24, 2023 5 min read
What Marketers Need to Know About the Future of TV Measurement
EDO’s SVP of Client Solutions, Laura Grover, shares key insights at the VAB’s “The State of TV Measurement” executive round table
EDO Team August 14, 2023 2 min read
Strikes and Streamers: The Story Reshaping Hollywood’s Future
A cautionary tale of Hollywood's history and the need for smart decisions in an ever-changing landscape.
Kevin Krim July 25, 2023 4 min read
EDO TV Performance Report Reveals Most Effective Travel Advertisers, Including Southwest Airlines, Great Wolf Resorts and Turo
Travel TV ads have driven a 47% year-over-year increase in total online engagement in the last year, affirming the continued return of leisure travel.
Jackie Cavedon July 13, 2023 3 min read
Why All Eyes Are On This Year’s Upfronts
Why All Eyes Are On This Year’s Upfronts
Kevin Krim May 10, 2023 3 min read
Dispatches from the Upfronts – Day 1
Dispatches from the Upfronts – Day 1
Kevin Krim May 14, 2023 4 min read
Dispatches from the Upfronts – Day 2
Dispatches from the Upfronts – Day 2
Kevin Krim May 15, 2023 4 min read
Dispatches from the Upfronts – Day 3, a Finale
Dispatches from the Upfronts – Day 3, a Finale
Kevin Krim May 16, 2023 5 min read
3 Things TV Advertisers Need to Know About Father’s Day
3 Things TV Advertisers Need to Know About Father’s Day
EDO Team June 7, 2023 3 min read
Yes we Cannes. Power greater creativity with data.
Yes we Cannes. Power greater creativity with data.
Kevin Krim June 11, 2023 5 min read