297 Results
Convergent TV Media Companies Are Maximizing the Value of Branded IP — and That’s a Good Thing
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 16, 2024 5 min read
Top Talent Make Their Mark in Post-Strike Upfronts
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 15, 2024 5 min read
Convergent TV, Outcomes Measurement, & Women’s Sports Headline Upfronts Day 1
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 14, 2024 4 min read
Chick-fil-A, McDonald's, and Starbucks’ Streaming Ads Outperformed Linear in Q1 2024, per QSR Convergent TV Outcomes Report
EDO finds QSR ads in Q1 were 5% more effective overall on linear TV than streaming and only 17% of ads were exposed to streaming viewers.
EDO Team April 25, 2024 3 min read
A Truly Convergent TV Takes Center Stage at This Year’s Upfronts — and That’s Bad News for Most Other Digital Advertising
This year’s Upfronts are a celebration of a truly convergent TV landscape — where premium video is on the rise and incorporating the best aspects of a waning display marketplace.
Kevin Krim April 15, 2024 5 min read
Women’s Sports Are on Fire — And That’s Great News for Advertisers
From the NCAA Tournament to Grand Slam tennis, women’s sports are proving increasingly effective for TV advertisers.
Laura Grover March 14, 2024 3 min read
2023’s Best Spanish-Language Ads: Good Creative is a Universal Language
Brands with the best ad creative drew exceptional engagement rates with Spanish-language TV network audiences in 2023.
EDO Team January 24, 2024 4 min read
Captivating Campaigns: Ranking 2023’s Biggest TV Ad Engagement Winners
Learn which English-language TV ads scored the highest engagement in 2023. Browse the winners by category and see why CPG, pharma, and retail outperformed the rest.
EDO Team January 24, 2024 5 min read
EDO CEO Chats Signal Loss with Beet.TV
EDO CEO Kevin Krim sat down with Beet.TV to discuss the challenge of signal loss in Convergent TV measurement and how EDO is working to overcome them.
EDO Team January 5, 2024 1 min read
EDO CEO Kevin Krim talks ad-supported streaming on CNBC Squawk Box
EDO CEO Kevin Krim stops by CNBC’s Squawk Box to review the year in TV advertising. In 2023, the industry shifted toward ad-supported streaming.
EDO Team January 3, 2024 1 min read
Four for 2024: EDO’s TV Ad Industry Predictions
EDO CEO Kevin Krim shares his predictions for the TV advertising industry in 2024. There’s sure to be plenty of change, but some things never do.
Kevin Krim December 12, 2023 6 min read
2023 Predictions Recap: 3 Things We Learned About the TV Ad Industry in 2023 — And 2 Things We Already Knew
EDO President & CEO reflects on 2023, a year of change and surprises for the TV advertising industry.
Kevin Krim December 4, 2023 5 min read