For all of programmatic TV’s growth, it’s still missing a crucial ingredient that can make it as easy and effective as search and social advertising: outcomes measurement and automated optimization.

EDO CEO Kevin Krim explains how convergent TV advertisers can quickly improve performance by optimizing for frequency.

EDO CTO and Head of Product Joshua Lee explains why strong propensity modeling is a necessity for TV marketers aiming to measure and optimize ad effectiveness.

With football season kicking off, creatives need to know which ads are really working. EDO CEO Kevin Krim breaks it down.

EDO’s SVP, Head of Client Solutions Laura Grover breaks down four key trends for TV marketers as this year’s NFL season approaches.

The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.

EDO CEO Kevin Krim explains how TV marketers can seek refuge from politics by advertising during the Olympics and capitalize on growing interest in news content.

The Olympics deliver a massive, engaged global audience — and brands need to be ready.

Learn insights from past Olympic advertisers to help plan your 2024 Summer Games media buying strategy.

The TV outcomes company assessed ad performance across 15 industries such as Automotive, CPG, Restaurants, and Pharma Rx to highlight consumer engagement trends driving TV ad effectiveness

From White Claw to Twisted Tea, see which hard seltzer and lemonade brands are making the biggest splash in 2024 summer TV advertising.

May 2024 data shows the WNBA's new season driving record engagement for diverse brands, with TV ads up to 300% more impactful than category benchmarks.