This year’s Upfronts are a celebration of a truly convergent TV landscape — where premium video is on the rise and incorporating the best aspects of a waning display marketplace.

From the NCAA Tournament to Grand Slam tennis, women’s sports are proving increasingly effective for TV advertisers.

Brands with the best ad creative drew exceptional engagement rates with Spanish-language TV network audiences in 2023.

Learn which English-language TV ads scored the highest engagement in 2023. Browse the winners by category and see why CPG, pharma, and retail outperformed the rest.

EDO CEO Kevin Krim sat down with Beet.TV to discuss the challenge of signal loss in Convergent TV measurement and how EDO is working to overcome them.

EDO CEO Kevin Krim stops by CNBC’s Squawk Box to review the year in TV advertising. In 2023, the industry shifted toward ad-supported streaming.

EDO CEO Kevin Krim shares his predictions for the TV advertising industry in 2024. There’s sure to be plenty of change, but some things never do.

EDO President & CEO reflects on 2023, a year of change and surprises for the TV advertising industry.

Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from Amazon's Black Friday game.

The average ad during Amazon Prime Video’s inaugural Black Friday NFL game will drive more than $1.3 million worth of media value, according to a new analysis from EDO.

TV advertisers have made media-buying an exact science, but creative decisions are still often made based on guesswork. This needs to change.

The holidays are crunch time for TV marketers. But if you’re not optimizing performance all year round, you’re going to wind up with coal in your stocking.