Thinking About Launching a New Product During the Big Game? The benefits could last long after the final whistle

On a Super Bowl Sunday full of surprises, the biggest loser was conventional wisdom.

Analyze 2024's college football ad performance: $1.2B spend and surprising category winners from health to legacy CPG.

EDO CEO Kevin Krim shares the EDO team’s predictions for 2025 — a year where the ad industry will reach the “Convergent TV Singularity.”

A recap of EDO's 2024 predictions. What we predicted correctly, and what we missed.

For all of programmatic TV’s growth, it’s still missing a crucial ingredient that can make it as easy and effective as search and social advertising: outcomes measurement and automated optimization.

EDO CEO Kevin Krim explains how convergent TV advertisers can quickly improve performance by optimizing for frequency.

EDO CTO and Head of Product Joshua Lee explains why strong propensity modeling is a necessity for TV marketers aiming to measure and optimize ad effectiveness.

With football season kicking off, creatives need to know which ads are really working. EDO CEO Kevin Krim breaks it down.

EDO’s SVP, Head of Client Solutions Laura Grover breaks down four key trends for TV marketers as this year’s NFL season approaches.

The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.

EDO CEO Kevin Krim explains how TV marketers can seek refuge from politics by advertising during the Olympics and capitalize on growing interest in news content.