381 Results
Upfronts Dispatch, Day 3: Rebrands and Rollouts Highlight Newsworthy Final Day
EDO CEO Kevin Krim reflects on Day 3 of the 2025 TV Upfronts, which saw Max rebrand as HBO Max, Netflix roll out its Ads Suite, and YouTube introduce a new sponsorship product for major cultural moments.
Kevin Krim May 15, 2025 4 min read
Upfronts Dispatch, Day 2: Big Stars, Big IP, Big Cultural Impact
EDO CEO Kevin Krim reflects on Day 3 of the 2025 TV Upfronts, which saw Max rebrand as HBO Max, Netflix roll out its Ads Suite, and YouTube introduce a new sponsorship product for major cultural moments.
Kevin Krim May 14, 2025 3 min read
Upfronts Dispatch, Day 1: Flexing the Star Power of Live Moments
Drive better outcomes from your TV Upfront with data-driven strategies for publisher allocation and DMA targeting.
Kevin Krim May 13, 2025 4 min read-1.png)
How TV Marketers Can Drive Reliable Results Amid Uncertainty in the Upfront
Drive better outcomes from your TV Upfront with data-driven strategies for publisher allocation and DMA targeting.
Laura Grover May 7, 2025 3 min read-1.png)
Context is King: Redefining TV Creative Strategy for Streaming-First Audiences
Brand executives from Hershey's, Unilever, Havas Media, and Digitas explain why content and creative precision are critical for streaming TV ad success.
EDO Team April 24, 2025 3 min read-1.png)
The Streaming-First Playbook: How Top Brands Measure TV Ad Success in 2025
Media investment leaders from Home Depot, Mindshare, IPG, and more are adopting outcome-based TV measurement in a streaming-first world.
EDO Team April 22, 2025 3 min read
Amid Chaos and the Most Uncertain of Upfronts, Marketers Need Predictive Outcomes and Lots of Contingency Plans
As marketers grapple with ongoing shocks to supply and demand and the turmoil of new big data audience currencies, they'll need more than a backup plan to succeed at the 2025 Upfronts.
Kevin Krim April 16, 2025 2 min read
Industry leaders discuss the outcomes revolution in TV advertising
EDO CEO Kevin Krim shares how predictive outcomes are transforming TV measurement at IAB's 2025 Annual Leadership Meeting.
EDO Team April 10, 2025 3 min read
Vertical AI is Reshaping TV Advertising with New Capabilities and Transformative Cost Efficiencies
Discover how Vertical AI is revolutionizing TV advertising by enhancing data analysis, optimizing campaigns, and driving significant cost efficiencies for marketers and media companies.
Josh Lee April 1, 2025 3 min read
Outcomes at Scale: How Paramount and EDO are Transforming Cross-Platform Measurement
Paramount's Travis Scoles and EDO's Kevin Krim discuss cross-platform, outcomes-based TV marketing, showing how mid-funnel metrics and AI drive 3.8x better advertising results.
EDO Team March 4, 2025 2 min read.png)
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 10, 2025 1 min read.png)
Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data
On a Super Bowl Sunday full of surprises, the biggest loser was conventional wisdom.
Kevin Krim February 10, 2025 3 min read