Thought Leadership
Catch the latest bylines from our senior leadership team.
338 Results
Amid Chaos and the Most Uncertain of Upfronts, Marketers Need Predictive Outcomes and Lots of Contingency Plans
As marketers grapple with ongoing shocks to supply and demand and the turmoil of new big data audience currencies, they'll need more than a backup plan to succeed at the 2025 Upfronts.
Kevin Krim April 16, 2025 2 min read
Industry leaders discuss the outcomes revolution in TV advertising
EDO CEO Kevin Krim shares how predictive outcomes are transforming TV measurement at IAB's 2025 Annual Leadership Meeting.
EDO Team April 10, 2025 3 min read
Vertical AI is Reshaping TV Advertising with New Capabilities and Transformative Cost Efficiencies
Discover how Vertical AI is revolutionizing TV advertising by enhancing data analysis, optimizing campaigns, and driving significant cost efficiencies for marketers and media companies.
Josh Lee April 1, 2025 3 min read
Thinking About Launching a New Product During the Big Game?
Thinking About Launching a New Product During the Big Game? The benefits could last long after the final whistle
Laura Grover February 4, 2025 4 min read
Outcomes at Scale: How Paramount and EDO are Transforming Cross-Platform Measurement
Paramount's Travis Scoles and EDO's Kevin Krim discuss cross-platform, outcomes-based TV marketing, showing how mid-funnel metrics and AI drive 3.8x better advertising results.
EDO Team March 4, 2025 2 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 10, 2025 1 min read
Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data
On a Super Bowl Sunday full of surprises, the biggest loser was conventional wisdom.
Kevin Krim February 10, 2025 3 min read
Meds, Snacks, Apparel: See Which Brands Won 2024’s College Football Season
Analyze 2024's college football ad performance: $1.2B spend and surprising category winners from health to legacy CPG.
EDO Team January 9, 2025 3 min read
2025 Will Be The Year Of The Convergent TV Singularity — And 5 Other Predictions For '25
EDO CEO Kevin Krim shares the EDO team’s predictions for 2025 — a year where the ad industry will reach the “Convergent TV Singularity.”
Kevin Krim December 11, 2024 7 min read
2024 Predictions Recap: What We Learned in the Most Convergent Year of TV Yet
A recap of EDO's 2024 predictions. What we predicted correctly, and what we missed.
Kevin Krim December 4, 2024 5 min read
For Programmatic TV to Reach Its Full Potential — Outcomes Are a Must
For all of programmatic TV’s growth, it’s still missing a crucial ingredient that can make it as easy and effective as search and social advertising: outcomes measurement and automated optimization.
Kevin Krim October 31, 2024 4 min read
Averages Are Made To Be Broken: Why More Granular Frequency Optimization Is The Best-Kept Secret In TV Marketing
EDO CEO Kevin Krim explains how convergent TV advertisers can quickly improve performance by optimizing for frequency.
Kevin Krim September 30, 2024 3 min read