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Thought Leadership

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341 Results

Thought Leadership Interviews & Webinars

Context is King: Redefining TV Creative Strategy for Streaming-First Audiences

Brand executives from Hershey's, Unilever, Havas Media, and Digitas explain why content and creative precision are critical for streaming TV ad success.

EDO Team April 24, 2025 3 min read
Thought Leadership Interviews & Webinars

The Streaming-First Playbook: How Top Brands Measure TV Ad Success in 2025

Media investment leaders from Home Depot, Mindshare, IPG, and more are adopting outcome-based TV measurement in a streaming-first world.

EDO Team April 22, 2025 3 min read
Upfronts Thought Leadership

Amid Chaos and the Most Uncertain of Upfronts, Marketers Need Predictive Outcomes and Lots of Contingency Plans

As marketers grapple with ongoing shocks to supply and demand and the turmoil of new big data audience currencies, they'll need more than a backup plan to succeed at the 2025 Upfronts.

Kevin Krim April 16, 2025 2 min read
Thought Leadership Interviews & Webinars

Industry leaders discuss the outcomes revolution in TV advertising

EDO CEO Kevin Krim shares how predictive outcomes are transforming TV measurement at IAB's 2025 Annual Leadership Meeting.

EDO Team April 10, 2025 3 min read
Thought Leadership

Vertical AI is Reshaping TV Advertising with New Capabilities and Transformative Cost Efficiencies

Discover how Vertical AI is revolutionizing TV advertising by enhancing data analysis, optimizing campaigns, and driving significant cost efficiencies for marketers and media companies.

Josh Lee April 1, 2025 3 min read
Thought Leadership NFL & Super Bowl

Thinking About Launching a New Product During the Big Game?

Thinking About Launching a New Product During the Big Game? The benefits could last long after the final whistle

Laura Grover February 4, 2025 4 min read
Thought Leadership Interviews & Webinars

Outcomes at Scale: How Paramount and EDO are Transforming Cross-Platform Measurement

Paramount's Travis Scoles and EDO's Kevin Krim discuss cross-platform, outcomes-based TV marketing, showing how mid-funnel metrics and AI drive 3.8x better advertising results.

EDO Team March 4, 2025 2 min read
EDO in the News Thought Leadership Live Sports NFL & Super Bowl Interviews & Webinars Research & Insights

EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box

Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.

EDO Team February 10, 2025 1 min read
Thought Leadership Live Sports NFL & Super Bowl Research & Insights

Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data

On a Super Bowl Sunday full of surprises, the biggest loser was conventional wisdom.

Kevin Krim February 10, 2025 3 min read
Thought Leadership Live Sports

Meds, Snacks, Apparel: See Which Brands Won 2024’s College Football Season

Analyze 2024's college football ad performance: $1.2B spend and surprising category winners from health to legacy CPG.

EDO Team January 9, 2025 3 min read
Thought Leadership

2025 Will Be The Year Of The Convergent TV Singularity — And 5 Other Predictions For '25

EDO CEO Kevin Krim shares the EDO team’s predictions for 2025 — a year where the ad industry will reach the “Convergent TV Singularity.”

Kevin Krim December 11, 2024 7 min read
Thought Leadership

2024 Predictions Recap: What We Learned in the Most Convergent Year of TV Yet

A recap of EDO's 2024 predictions. What we predicted correctly, and what we missed.

Kevin Krim December 4, 2024 5 min read

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