Thought Leadership
Catch the latest bylines from our senior leadership team.
381 Results
Decisions, Not Data: The Future of TV Marketing Optimization
EDO's Laura Grover and John Cripps share their vision for the future of TV marketing optimization: clear recommendations rooted in predictive outcomes.
Laura Grover & John Cripps November 21, 2025 4 min read
Everyone’s Selling AI-Powered Outcomes These Days – Here’s How to Spot the Pretenders
EDO CEO Kevin Krim sheds light on three questions marketers can ask to ensure that their AI-powered TV outcomes measurement works the way it's supposed to.
Kevin Krim November 20, 2025 4 min read
A Lesson from an AI Software Company's 10-Year Path to Profitability
EDO CEO Kevin Krim discusses EDO's recent achievement of profitability and the value of sticking with a new idea — even when you're ahead of the curve.
Kevin Krim November 5, 2025 3 min read
TelevisaUnivision’s Dan Riess: Outcomes Measurement Is ‘Hypercritical’
TelevisaUnivision's Dan Riess explains why outcomes measurement is hypercritical for Hispanic audiences and how mid-funnel metrics drive results.
EDO Team October 21, 2025 4 min read
In TV Ad Measurement, the Limitations of the Past Need Not Apply
EDO CEO Kevin Krim discusses his recent Advertising Week panel and the importance of mid-funnel outcomes in a Convergent TV world.
Kevin Krim October 15, 2025 3 min read
Programmatic Buying Has Finally Come to Live Sports — Here’s What You Need to Get It Right
EDO CEO Kevin Krim sheds light on the rise of programmatic TV buying for live sports and best practices for making it a success.
Kevin Krim September 2, 2025 4 min read
Sales Attribution Is Wrong for TV Advertising. Here’s What You Should Consider Instead.
EDO CEO Kevin Krim explains how vertical AI and predictive behavioral data are transforming TV advertising measurement in The Current's ‘5 Minutes’ series.
John Cripps August 19, 2025 4 min read
EDO & The Current — Vertical AI: The Future of TV Advertising
EDO CEO Kevin Krim explains how vertical AI and predictive behavioral data are transforming TV advertising measurement in The Current's ‘5 Minutes’ series.
EDO Team August 15, 2025 4 min read
Mid-Funnel Outcomes Come to Programmatic — 15 Years in the Making
EDO CEO Kevin Krim explains why EDO's new programmatic partnership with The Trade Desk represents the future of the TV ad marketplace.
Kevin Krim July 7, 2025 3 min read
In Our AI Future, Human Creativity Is Imperative
EDO CEO Kevin Krim explains why human creativity is more important than ever in our AI future.
Kevin Krim June 3, 2025 5 min read
Edward Norton on AI, Streaming, and the Future of Advertising
EDO co-founder Edward Norton shares insights on how AI is transforming marketing measurement while enhancing creative storytelling at IAB ALM 2025.
EDO Team May 22, 2025 4 min read
Upfronts 2025: In Flattening World of Convergent TV, Outcomes Are the Real Differentiator
EDO CEO Kevin Krim reflects on flattening among convergent TV media companies and why ad-driven outcomes are the true differentiator in this new world.
Kevin Krim May 19, 2025 3 min read