283 Results
The Swift Effect: How Taylor’s Support is Boosting Engagement for Ads Featuring Travis Kelce
Taylor Swift’s relationship with Kansas City Chiefs tight end Travis Kelce is inescapable. Here’s how it drives engagement for TV ads featuring Kelce as a spokesperson.
EDO Team October 4, 2023 3 min read
¡Viva TV en Español! Top Brands Drive Results with Spanish-Language TV
Here’s how leading brands like Lowe’s and Walmart are using Spanish-language TV ads to drive engagement among a growing audience of U.S. Spanish speakers.
EDO Team October 3, 2023 3 min read
A Real-Time World Demands More Than Your MMM Can Offer
Marketers rely on MMM, but real-time data is essential for decision-making, enabling marketers to optimize spend, target specific networks, and adapt.
Laura Grover September 27, 2023 5 min read
The Streaming Revolution Has Come to the NFL, But Some Things Never Change
The NFL has embraced the streaming revolution, bringing new ways to watch games. However, there are still challenges to overcome as NFL broadcasting evolves.
Kevin Krim September 19, 2023 5 min read
CNBC Squawk Box: EDO’s 3 Key Takeaways from our NFL TV Outcomes Report
Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from our recent NFL TV Outcomes Report.
EDO Team September 11, 2023 2 min read
How Innovative Measurement Approaches Help Marketers Gauge Creative Effectiveness
EDO's SVP, Decision Science, John Cripps, Ph.D., and Bain & Company's Cesar Brea discuss optimizing creative efficacy for greater business outcomes
EDO Team August 28, 2023 1 min read
EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming
NFL holds five of the top ten most engaging TV programs in the last year while Amazon’s TNF debut and Spanish-language record strong engagement.
EDO Team August 24, 2023 4 min read
For This Year’s NFL Season, Outcomes Matter Even More
EDO President & CEO Kevin Krim shares why the NFL is about to become even more important for modern marketers as the ad market grows in complexity.
Kevin Krim August 24, 2023 5 min read
What Marketers Need to Know About the Future of TV Measurement
EDO’s SVP of Client Solutions, Laura Grover, shares key insights at the VAB’s “The State of TV Measurement” executive round table
EDO Team August 14, 2023 2 min read
Strikes and Streamers: The Story Reshaping Hollywood’s Future
A cautionary tale of Hollywood's history and the need for smart decisions in an ever-changing landscape.
Kevin Krim July 25, 2023 4 min read
EDO TV Performance Report Reveals Most Effective Travel Advertisers, Including Southwest Airlines, Great Wolf Resorts and Turo
Travel TV ads have driven a 47% year-over-year increase in total online engagement in the last year, affirming the continued return of leisure travel.
Jackie Cavedon July 13, 2023 3 min read
Yes we Cannes. Power greater creativity with data.
Yes we Cannes. Power greater creativity with data.
Kevin Krim June 11, 2023 5 min read