EDO CEO Kevin Krim reflects on Day 3 of the 2025 TV Upfronts, which saw Max rebrand as HBO Max, Netflix roll out its Ads Suite, and YouTube introduce a new sponsorship product for major cultural moments.

EDO CEO Kevin Krim reflects on Day 3 of the 2025 TV Upfronts, which saw Max rebrand as HBO Max, Netflix roll out its Ads Suite, and YouTube introduce a new sponsorship product for major cultural moments.

Drive better outcomes from your TV Upfront with data-driven strategies for publisher allocation and DMA targeting.

Brands such as Skims, Oura, and Carvana topped the list of brands with ads that resonated with viewers.

Drive better outcomes from your TV Upfront with data-driven strategies for publisher allocation and DMA targeting.

Advertisers successfully leveraged the men’s and women’s NCAA basketball tournaments to drive consumer engagement.

Brand executives from Hershey's, Unilever, Havas Media, and Digitas explain why content and creative precision are critical for streaming TV ad success.

Elevate Advanced Audiences and Outcomes-Based Planning for 2025 Upfronts Decisions with Engaged Audience Planning.

Media investment leaders from Home Depot, Mindshare, IPG, and more are adopting outcome-based TV measurement in a streaming-first world.

As marketers grapple with ongoing shocks to supply and demand and the turmoil of new big data audience currencies, they'll need more than a backup plan to succeed at the 2025 Upfronts.

EDO CEO Kevin Krim shares how predictive outcomes are transforming TV measurement at IAB's 2025 Annual Leadership Meeting.

Discover how Vertical AI is revolutionizing TV advertising by enhancing data analysis, optimizing campaigns, and driving significant cost efficiencies for marketers and media companies.