Holiday TV advertising surged in 2023 with spend up 7% year-over-year for the retail category. Big-box stores and resale marketplaces aired the most effective TV creatives.

For all of programmatic TV’s growth, it’s still missing a crucial ingredient that can make it as easy and effective as search and social advertising: outcomes measurement and automated optimization.

Consumer engagement and estimated TV ad spend increased 6% and 7% respectively across all basketball programming during 2023-24 seasons

Retailers ride higher sales while TV advertising spikes during busy holiday shopping season

EDO CEO Kevin Krim explains how convergent TV advertisers can quickly improve performance by optimizing for frequency.

EDO CTO and Head of Product Joshua Lee explains why strong propensity modeling is a necessity for TV marketers aiming to measure and optimize ad effectiveness.

Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season

Sexual and reproductive health brands increased their advertising spend across the board from May to August 2024 — and many have found huge success.

Marketers need the right technology and metrics to measure TV ad impact, focusing more on TV outcomes.

With football season kicking off, creatives need to know which ads are really working. EDO CEO Kevin Krim breaks it down.

EDO’s SVP, Head of Client Solutions Laura Grover breaks down four key trends for TV marketers as this year’s NFL season approaches.

EDO’s Culture Heroes are teammates recognized for their commitment to our core values. This quarter, meet Media Analytics Associate Nicole Silberberg.