Laura Grover, EDO's SVP & Head of Client Solutions, explains how marketers can get the most out of TV advertising during a busy Q1 of live sports.

Zero-click search is degrading website visits as a signal of ad-driven consideration and intent. Here's how to fill the gap with the right search data.

NBCUniversal and Paramount Global are the inaugural media partners to integrate EDO’s Always-On TV and Streaming performance data.

NFL ads continued to drive results for a wide range of advertisers during the 2025 regular season — including Arby's, KFC, and Amazon Web Services.

The NBA Cup knockout rounds were hugely successful in driving consumer engagement for advertisers.

EDO CEO Kevin Krim shares his leadership lessons from a decade of building a winning culture at a Vertical AI B2B technology company.

Weight-loss TV ad spend rose 7% in 2025. GLP-1 and connected fitness brands led category engagement, with Hims & Hers, Peloton, and Tonal.

EDO CEO Kevin Krim sheds light on how the "Easy Button" will transform Convergent TV advertising in 2026 — and other predictions for the new year.

EDO's Laura Grover and John Cripps share their vision for the future of TV marketing optimization: clear recommendations rooted in predictive outcomes.

EDO CEO Kevin Krim sheds light on three questions marketers can ask to ensure that their AI-powered TV outcomes measurement works the way it's supposed to.

EDO CEO Kevin Krim discusses EDO's recent achievement of profitability and the value of sticking with a new idea — even when you're ahead of the curve.

College football ads drove 4.7x primetime impact in 2025. Mid-season data reveals top brands, winning creative moves, and tips for championship season.