Zero-click search is degrading website visits as a signal of ad-driven consideration and intent. Here's how to fill the gap with the right search data.

NBCUniversal and Paramount Global are the inaugural media partners to integrate EDO’s Always-On TV and Streaming performance data.

NFL ads continued to drive results for a wide range of advertisers during the 2025 regular season — including Arby's, KFC, and Amazon Web Services.

The NBA Cup knockout rounds were hugely successful in driving consumer engagement for advertisers.

EDO CEO Kevin Krim shares his leadership lessons from a decade of building a winning culture at a Vertical AI B2B technology company.

Weight-loss TV ad spend rose 7% in 2025. GLP-1 and connected fitness brands led category engagement, with Hims & Hers, Peloton, and Tonal.

EDO CEO Kevin Krim sheds light on how the "Easy Button" will transform Convergent TV advertising in 2026 — and other predictions for the new year.

EDO's Laura Grover and John Cripps share their vision for the future of TV marketing optimization: clear recommendations rooted in predictive outcomes.

EDO CEO Kevin Krim sheds light on three questions marketers can ask to ensure that their AI-powered TV outcomes measurement works the way it's supposed to.

EDO CEO Kevin Krim discusses EDO's recent achievement of profitability and the value of sticking with a new idea — even when you're ahead of the curve.

College football ads drove 4.7x primetime impact in 2025. Mid-season data reveals top brands, winning creative moves, and tips for championship season.

Basketball proves one of the most effective media environments for brands, as EDO highlights cultural relevance, advertiser scale, and measurable outcomes.