384 Results
In TV Ad Measurement, the Limitations of the Past Need Not Apply
EDO CEO Kevin Krim discusses his recent Advertising Week panel and the importance of mid-funnel outcomes in a Convergent TV world.
Kevin Krim October 15, 2025 3 min read
2025 Financial Services TV Ads: Investment Grows as Top Creatives Win Big
See which Food & Beverage brands won big with NFL fans in 2024-25. Download EDO’s NFL TV Outcomes Report to uncover ad effectiveness insights and boost your strategy.
EDO Team October 15, 2025 3 min read
EDO Reports Spanish-Language TV Delivers 30% More Effective Ad Engagement Than English-Language TV
With $2B in spend analyzed, EDO highlights SLTV’s unmatched ability to drive consumer intent and engagement across genres, categories, and platforms.
EDO Team October 2, 2025 2 min read
How EDO and Chalice AI Helped Shutterfly Find Customers Everyone Else Missed
Shutterfly’s new TV strategy delivered 76% lower acquisition costs and 380% ROAS lift by targeting markets, not audiences – powered by EDO and Chalice AI.
EDO Team September 24, 2025 4 min read
Programmatic Buying Has Finally Come to Live Sports — Here’s What You Need to Get It Right
EDO CEO Kevin Krim sheds light on the rise of programmatic TV buying for live sports and best practices for making it a success.
Kevin Krim September 2, 2025 4 min read
NFL Delivers Refreshing Engagement Bump for Food & Beverage Brands
See which Food & Beverage brands won big with NFL fans in 2024-25. Download EDO’s NFL TV Outcomes Report to uncover ad effectiveness insights and boost your strategy.
EDO Team August 28, 2025 2 min read
Women’s Tennis Serves Up 80% More Total Ad Impact Than Primetime
Women's tennis ads drive up to 80% more impact than primetime. See which brands scored big during Grand Slams and why tennis delivers premium ROI.
EDO Team August 22, 2025 3 min read.png)
NFL Ads Deliver Consistent Effectiveness for Banking & Finance Brands
Banking & Finance brands like SoFi and Intuit TurboTax drove strong results with NFL advertising during the 2024-25 season.
EDO Team August 21, 2025 2 min read
NFL Games 19% More Effective in Regular Season, While Streaming Matchups Continue to Deliver
Brands across categories see consumer engagement lifts with NFL media investments, as streaming-exclusive NFL games deliver 66% stronger ad effectiveness.
EDO Team August 21, 2025 2 min read
Sales Attribution Is Wrong for TV Advertising. Here’s What You Should Consider Instead.
EDO CEO Kevin Krim explains how vertical AI and predictive behavioral data are transforming TV advertising measurement in The Current's ‘5 Minutes’ series.
John Cripps August 19, 2025 4 min read
EDO & The Current — Vertical AI: The Future of TV Advertising
EDO CEO Kevin Krim explains how vertical AI and predictive behavioral data are transforming TV advertising measurement in The Current's ‘5 Minutes’ series.
EDO Team August 15, 2025 4 min read
WNBA 2025 First-Half Update: Ad Effectiveness is Up 3% YoY
WNBA 2025 first-half TV advertising analysis: Caitlin Clark games multiply total ad impact by 4.8x; food brands dominate creative performance.
EDO Team August 6, 2025 3 min read