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Know What Works

EDO is at the leading edge of Convergent TV measurement. With our unique data, we help brands, agencies, networks, and data partners understand what triggers consumers to take action. Whether it's our latest weekly intelligence, sports & live event coverage, industry reports, case studies, or just the latest news — EDO helps make sure you Know What Works.

TV & Film

Who Won the Week? 3/19/24: Restaurant Brands Are Hungry for March Madness

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Research & Insights

From Hashtags to Heartstrings: Back-to-School TV Ad Insights for 2024

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Research & Insights

Top Travel TV Performers: Emirates Airlines Soars Above the Competition, and Salt Lake Steaming Viewers Are Thirsting for a Trip

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Thought Leadership

Women’s Sports Are on Fire — And That’s Great News for Advertisers

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Sports & Live Events

The Caitlin Clark Effect: Women’s Basketball Surges in Popularity, Ad Effectiveness Ahead of March Madness

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TV & Film

Who Won the Week? 3/12/24: The 2024 Oscars Edition: Challengers, Dunkin’, Don Julio, and More

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TV & Film

2024 Oscars Ads Ranked: See Which Brands Generated the Most Engagement

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Sports & Live Events

EDO Finds Women’s Sports Are Increasingly Effective for TV Advertisers

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TV & Film

Who Won the Week? 3/5/24: Netflix is Building an Ad Business Around Love is Blind and Live Sports

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