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Know What Works

EDO is at the leading edge of Convergent TV measurement. With our unique data, we help brands, agencies, networks, and data partners understand what triggers consumers to take action. Whether it's our latest weekly intelligence, sports & live event coverage, industry reports, case studies, or just the latest news — EDO helps make sure you Know What Works.

News

EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming

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Thought Leadership

For This Year’s NFL Season, Outcomes Matter Even More

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Thought Leadership

What Marketers Need to Know About the Future of TV Measurement

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Sports & Live Events

Double or Nothing: Sports Betting's Battle for TV Ad Engagement

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Thought Leadership

Strikes and Streamers: The Story Reshaping Hollywood’s Future

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Blog

Snackable Content: How Leading Snack Brands Engage TV Viewers

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Blog

Primetime Pain Relief: OTC Pharma Brands Are Dominating Evening TV Ads

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Industry Reports

EDO TV Performance Report Reveals Most Effective Travel Advertisers, Including Southwest Airlines, Great Wolf Resorts and Turo

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TV & Film

Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride

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