341 Results
Thinking About Launching a New Product During the Big Game?
Thinking About Launching a New Product During the Big Game? The benefits could last long after the final whistle
Laura Grover February 4, 2025 4 min read
EDO’s Convergent TV Outcomes Report Details Data-Driven Strategies for Body & Skincare Advertisers
Omnilux, Dr. Squatch, and Plexaderm were the most effective at driving consumer behavior, according to EDO’s investment-grade data.
EDO Team February 28, 2025 3 min read
EDO's Super Bowl Scorecard: Measuring The Outcomes That Matter
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 12, 2025 3 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 10, 2025 1 min read
Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data
On a Super Bowl Sunday full of surprises, the biggest loser was conventional wisdom.
Kevin Krim February 10, 2025 3 min read
T-Mobile, RAM, Liquid Death Awarded Most Engaging Super Bowl LIX Ads
Practical Tech won the night while AI underwhelmed, Stellantis filled the absence of auto rivals, and health-focus brands scaled the TV outcomes ranks
EDO Team February 10, 2025 4 min read
2025 NFL Playoff Ads Drive 92x Greater Consumer Engagement Than the Primetime Average
NFL playoff ads for the 2024-25 season were 52% more effective than typical primetime ads. Fast food and fast casual bargains came out on top.
EDO Team February 6, 2025 3 min read
A New Era of TV Advertising Success in College Football’s Expanded Playoff
The 2025 College Football Playoff delivered record-breaking TV ad engagement, with brands seeing up to 86x higher impact versus primetime averages.
EDO Team February 3, 2025 4 min read
Top Hotel Ads of Q4 2024: Great Wolf Lodge Scores Highest Engagement, and Baltimore Residents Are Looking for a Getaway
Great Wolf Lodge and Sandals Resorts International were among the hotels featured in TV’s most engaging ads during Q4 2024.
EDO Team January 30, 2025 3 min read
Snow May Be Falling, But Back-to-School 2025 Planning Starts Now: Lessons from Last Year's $517M Ad Blitz
Back-to-School 2024: Why These Retailers Made the Grade
EDO Team January 27, 2025 4 min read
Culture Heroes: How Shawn Webb Brings the Human Touch to Revenue Operations
Discover how Shawn Webb, EDO's Revenue Operations leader, builds meaningful partnerships while keeping the sales engine running.
EDO Team January 22, 2025 3 min read
Announcement: EDO and Chalice Partner to Optimize Outcomes Across Programmatic CTV and Digital Ad Campaigns
Integration utilizes immediate engagement metrics to enable more precise and efficient campaign management across Connected TV and platforms like Meta and YouTube.
EDO Team January 16, 2025 2 min read