319 Results
Why Share of Search Is a Billion-Dollar Metric for TV Marketers
Insights from an EDO report show a direct correlation between share of search and market share growth.
EDO Team June 10, 2024 4 min read
NFL Advertising Was a Mixed Bag for CPG Food & Beverage Brands in 2023
The 2023 NFL season was interesting for advertisers in the CPG sector, with some highlights, some lowlights and some head-scratching results.
EDO Team June 10, 2024 3 min read
Alcohol Brands Toast a Comeback Year in NFL TV Advertising
From Smirnoff to Barefoot Wines, see which alcohol TV advertisers and creatives topped the 2023-24 NFL leaderboard.
EDO Team June 10, 2024 3 min read
Who Won the Week? 6/4/24: Summer Movie Season Heats Up
Who Won the Week returns with a breakdown of the summer movie season as studios look to bounce back from strike-related production delays.
EDO Team June 5, 2024 2 min read
Who Won the Week? 5/29/24: How L’Oréal, Poppi, & T-Mobile Are Driving Powerful Engagement on SNL and The Voice
Who Won the Week returns with a breakdown of some top advertisers using SNL and The Voice to engage consumers.
EDO Team May 30, 2024 1 min read
Plugging into the Mainstream: TV Drives EV Adoption in Q1 2024
Q1 2024 data reveals EV ads outperform traditional car spots, with Volvo, Acura, and VW leading in ad effectiveness.
EDO Team May 28, 2024 3 min read
Watch What They Do, Not What They Say: A Mantra for the Modern Marketer
EDO CEO Kevin Krim explains why modern marketers should measure TV ad performance based on what people do after they see an ad — not what they say about it.
Kevin Krim May 23, 2024 1 min read
Who Won the Week? 5/21/24: Gatorade, Arby’s, New Balance, and Bose Score Big With NBA Playoffs
Who Won the Week returns with a breakdown of some top advertisers using the NBA Playoffs to engage consumers.
EDO Team May 22, 2024 1 min read
Convergent TV Media Companies Are Maximizing the Value of Branded IP — and That’s a Good Thing
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 16, 2024 5 min read
Luxury Auto Brands Drive to Victory During the 2023 NFL Season
These luxury auto advertisers ranked highest for engagement in NFL 2023-2024 season placements.
EDO Team May 16, 2024 2 min read
Top Talent Make Their Mark in Post-Strike Upfronts
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 15, 2024 5 min read
Who Won the Week? 5/14/24: Upfronts Breakdown — NBCU, FOX, Amazon, & Univision
Who Won the Week returns with a breakdown of all the key stories coming out of the first day and a half of the 2024 Upfronts.
EDO Team May 15, 2024 1 min read