283 Results
Plugging into the Mainstream: TV Drives EV Adoption in Q1 2024
Q1 2024 data reveals EV ads outperform traditional car spots, with Volvo, Acura, and VW leading in ad effectiveness.
EDO Team May 28, 2024 3 min read
Rising Tides Lift All Boats for Q1 2024 Travel Brands
Q1 2024 data shows a significant increase in airings and effectiveness across airlines, hotels & resorts, and websites & services, compared to Q4 2023.
EDO Team April 3, 2024 4 min read
From Hashtags to Heartstrings: Back-to-School TV Ad Insights for 2024
See how major retailers fared in 2023’s back-to-school season, and find out which creative trends and schedules can level up your TV advertising performance.
EDO Team March 19, 2024 4 min read
A Slice Above: How Marco’s, Domino’s, and Papa Johns Battle for Pizza Ad Supremacy
Pizza brands like Domino’s, Marco’s, and Papa John’s spent more than $183 million on TV ads during H1 2023. But did they effectively drive consumer engagement?
EDO Team August 31, 2023 4 min read
Retail TV Ad Spend is Down for Back-to-School 2023—But Ad Performance is on the Rise
Though retailers like Target and JCPenney decreased their Back-to-School TV advertising spend this year, their ads delivered stronger engagement than in 2022.
EDO Team August 31, 2023 3 min read
Snackable Content: How Leading Snack Brands Engage TV Viewers
Snack brands are most successful when they highlight stories of people snacking together. Download the full report to learn how top brands do it best.
EDO Team July 21, 2023 3 min read
Primetime Pain Relief: OTC Pharma Brands Are Dominating Evening TV Ads
Discover which OTC pharma brands are maximizing engagement with their target audiences and read all about our key findings by downloading our report.
EDO Team July 21, 2023 3 min read
What Americans Are Drinking This Memorial Day Weekend, as Told by TV Advertising
What Americans Are Drinking This Memorial Day Weekend, as Told by TV Advertising
Jackie Cavedon May 24, 2023 3 min read
A Foundation of Success: From Ads to Action With TV Ads in the Beauty Industry
A Foundation of Success: From Ads to Action With TV Ads in the Beauty Industry
EDO Team May 25, 2023 6 min read
Reality Bites: How Fast-Food Brands Are Winning with Reality TV Viewers
Reality Bites: How Fast-Food Brands Are Winning with Reality TV Viewers
EDO Team June 7, 2023 2 min read
Taylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance
Taylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance
EDO Team June 15, 2023 4 min read
Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads
Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads
EDO Team June 22, 2023 6 min read