EDO and TelevisaUnivision reveal how Spanish-language TV drives 50% engagement lift. Learn three simple steps to Hispanic TV advertising success.

New research combines EDO’s TV outcomes data and Affinity’s Fansactions™ to reveal that creative quality, strategic sports buys, and DMA optimization drive higher QSR TV ROI

EDO co-founder Edward Norton shares insights on how AI is transforming marketing measurement while enhancing creative storytelling at IAB ALM 2025.

EDO data shows how consumer ad engagement is changing in key categories as a result of news surrounding new U.S. tariffs.

EDO research shows impression quality is more impactful than volume in driving business outcomes — and amplifies QSR brands' digital effectiveness.

Brands such as Skims, Oura, and Carvana topped the list of brands with ads that resonated with viewers.

Advertisers successfully leveraged the men’s and women’s NCAA basketball tournaments to drive consumer engagement.

Women's sports TV ad impressions grew 131% in 2024, delivering 40% greater ad impact than primetime. See which brands and categories are winning big.

Advertisers looking to make smart spending decisions should be responsive to three key trends that will help define 2025 in women’s sports TV advertising.

EDO's analysis reveals 2025 Oscars TV ads drove 172% more engagement than primetime average, with VW, Starbucks, and Emirates leading in consumer response.

Explore how Amazon, Taco Bell, and Zillow dominated NWSL advertising with up to 677% higher engagement, and the playbook for success in women's soccer in 2025.

Women’s sports continue to break records as TV viewership surges 139% year-over-year, generating significant business outcomes for advertisers like SKIMS, Marco’s Pizza, and CarMax.