354 Results
EDO Names Most Effective Ads of 2023 Across Auto, CPG, Pharma, Retail, Banking, and More
The TV outcomes company recognizes the year’s most engaging ads across English-language and Spanish-language media in 12 categories
EDO Team January 25, 2024 4 min read
EDO Announces Most Effective Programs for Advertisers That Drove TV Outcomes in 2023
Paramount’s Yellowstone Universe and Disney’s latest installment of The Bachelor Franchise, The Golden Bachelor, enter primetime broadcast’s top 10
EDO Team January 25, 2024 4 min read
Why WNBA Advertisers Are Already Winning, Month Into New Season
May 2024 data shows the WNBA's new season driving record engagement for diverse brands, with TV ads up to 300% more impactful than category benchmarks.
EDO Team June 14, 2024 4 min read
Don't Stifle Creativity with Bad Measurement - Your Business Will Thank You
EDO CEO Kevin Krim explains how survey tools are leading TV advertisers astray — and how to generate better ads by measuring real consumer behavior.
Kevin Krim June 12, 2024 4 min read
Why Share of Search Is a Billion-Dollar Metric for TV Marketers
Insights from an EDO report show a direct correlation between share of search and market share growth.
EDO Team June 10, 2024 4 min read
Plugging into the Mainstream: TV Drives EV Adoption in Q1 2024
Q1 2024 data reveals EV ads outperform traditional car spots, with Volvo, Acura, and VW leading in ad effectiveness.
EDO Team May 28, 2024 3 min read
Rising Tides Lift All Boats for Q1 2024 Travel Brands
Q1 2024 data shows a significant increase in airings and effectiveness across airlines, hotels & resorts, and websites & services, compared to Q4 2023.
EDO Team April 3, 2024 4 min read
From Hashtags to Heartstrings: Back-to-School TV Ad Insights for 2024
See how major retailers fared in 2023’s back-to-school season, and find out which creative trends and schedules can level up your TV advertising performance.
EDO Team March 19, 2024 4 min read
A Slice Above: How Marco’s, Domino’s, and Papa Johns Battle for Pizza Ad Supremacy
Pizza brands like Domino’s, Marco’s, and Papa John’s spent more than $183 million on TV ads during H1 2023. But did they effectively drive consumer engagement?
EDO Team August 31, 2023 4 min read
Retail TV Ad Spend is Down for Back-to-School 2023—But Ad Performance is on the Rise
Though retailers like Target and JCPenney decreased their Back-to-School TV advertising spend this year, their ads delivered stronger engagement than in 2022.
EDO Team August 31, 2023 3 min read
Snackable Content: How Leading Snack Brands Engage TV Viewers
Snack brands are most successful when they highlight stories of people snacking together. Download the full report to learn how top brands do it best.
EDO Team July 21, 2023 3 min read
Primetime Pain Relief: OTC Pharma Brands Are Dominating Evening TV Ads
Discover which OTC pharma brands are maximizing engagement with their target audiences and read all about our key findings by downloading our report.
EDO Team July 21, 2023 3 min read