TOP ADS LEADERBOARD
March Madness 2026
Men's
Tourney
Women's
Tourney
See the top ads in every category
We indexed each creative to the average category ad performance, based on the consumer engagement behaviors that predict future sales, such as brand searches and site visits. An ad with an engagement rate of +40%, for example, is that much more effective than the average category ad during this year’s tournament.
|
Rank |
Duration |
Engagement Rate 
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
||
|---|---|---|---|---|
|
1
|
|
Name (Big Arch)
McDonald's
|
15s
|
+608%
|
|
2
|
|
There's a New King And It's You
Burger King
|
30s
|
+489%
|
|
3
|
|
There's a New King And It's You
Burger King
|
15s
|
+485%
|
|
4
|
|
TAC_GGK
Taco Bell
|
15s
|
+440%
|
|
5
|
|
Just Say Yes (Big Arch)
McDonald's
|
15s
|
+405%
|
|
6
|
|
Feel Fancy
Taco Bell
|
15s
|
+398%
|
|
7
|
|
Street Chalupas - Can't Get Just One
Taco Bell
|
15s
|
+396%
|
|
8
|
|
Pick 6 ft. Hannah Berner: March Madness
Buffalo Wild Wings
|
15s
|
+394%
|
|
9
|
|
GRE_QTB
Great Clips
|
15s
|
+376%
|
|
10
|
|
GRE_QTA
Great Clips
|
15s
|
+365%
|
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