Research & Insights
Dive into TV advertising intel.
424 Results
Every World Cup Ad, Ranked: The Trends Behind the Tournament's Top Performers
EDO ranked all 1,248 World Cup ads by engagement. See how a prediction market's Chalamet ad beat beer, cars, and sneakers for the top spot.
EDO Team July 22, 2026 3 min read
Kalshi, Oura Ring, and AT&T Score the Most Engaging Ads of the FIFA World Cup 2026™
EDO ranks the most engaging FIFA World Cup 2026 ads. See how Kalshi, Oura Ring, and AT&T topped 1,200+ spots, per TV outcomes data at edo.com/worldcup.
EDO Team July 20, 2026 5 min read
Clydesdales, Tooth Fairies, and Zlatan: The Ads Winning the World Cup
Budweiser, Intuit QuickBooks, and YouTube TV topped EDO's World Cup Ad leaderboard. See which creatives drove the most consumer engagement.
EDO Team July 13, 2026 3 min read
Nutella, Chipotle, and KFC Top the World Cup Ad Leaderboard This Week
Which food and beverage brands won the 2026 FIFA World Cup ad game? See how Nutella, Chipotle, and KFC led their categories the week of June 29–July 5.
EDO Team July 6, 2026 3 min read
Dispatches from Cannes: When Everyone’s Focused on Fortresses, We Might Take Inspiration from Venice
Kevin Krim shares his Cannes Lions 2026 takeaways on outcome-based optimization and why the ad industry needs a Venice, not more fortresses
Kevin Krim June 26, 2026 3 min read
How Verizon, Toyota, and Airbnb Are Winning the World Cup Ad Game
Verizon, Toyota, and Airbnb dominated the 2026 FIFA World Cup ad rankings. See which creatives drove top consumer engagement during the week of June 22–28.
EDO Team June 30, 2026 3 min read
5 Insights ahead of Our 5th Cannes: What We Learned From Being a Decade Early to TV Outcomes
Kevin Krim, EDO's CEO, highlights five trends defining the next era of TV outcomes measurement.
Kevin Krim June 20, 2026 4 min read
From Clicks to Queries: What a 202% Jump in AI Search Activity Says about the Changing Customer Journey
Laura Grover, EDO's SVP & Head of Client Solutions, shares new research from EDO on the rise of zero-click search and what it means for ad measurement.
Laura Grover June 15, 2026 4 min read
These Brands Scored Big at Women’s March Madness
The NCAA Women's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who won big in 2026.
EDO Team April 20, 2026 2 min read
Returning Champs Gatorade and AT&T Shine at NCAA Women’s Tourney
The NCAA Women's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who's capitalizing.
EDO Team April 2, 2026 2 min read
Here's Who's Winning Big in the Men's NCAA Tournament
The NCAA Men's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who's capitalizing.
EDO Team April 2, 2026 2 min read
How Great Clips and Home Depot Drive Results at the NCAA Women’s Basketball Tournament
NCAA women’s basketball ads drove more impact than the average ad on primetime broadcast or cable, according to EDO’s Women’s Sports TV Outcomes Report.
EDO Team March 23, 2026 2 min read