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TV outcomes at the speed of a prompt

Want trusted answers from EDO’s leading TV ad outcomes platform? Ask ChatEDO™ in plain English, and get answers in seconds. Built for everyone on your team, not just the dashboard experts.

All the TV intelligence. None of the workflows.

The pace of marketing measurement has never been faster. Cross-platform TV and programmatic buying have increased the need for immediate, accurate, granular ad intelligence.  Just as marketing and agency teams are getting leaner,  the old workflow of dashboards, filters, and spreadsheets needs to evolve.

ChatEDO™ connects you directly to EDO's leading TV intelligence database — trillions of ad impressions, millions of ad creatives, and thousands of brands across all industries.

So skip the queue, filters, and exports. No dashboards to learn. No SQL required.  Just ask ChatEDO™.

Game-changing insights in seconds, not hours.

Whether prepping for a media review or planning a future campaign, simply type your question to ChatEDO™ — share of spend, top creatives — and get an answer instantly. That means faster stakeholder responses, broader access to engagement insights across your team, and more ROI from every TV dollar invested.

Grounded in real data, not AI memory.

A single brand's annual ad airings easily exceed the limits of a typical AI model — ChatEDO™ bypasses that constraint entirely. Built on EDO's proprietary MCP (Model Context Protocol) architecture, ChatEDO™ connects language models to live data sources instead of cached memory. Every answer is pulled from EDO’s vast TV ad outcomes database in real time — not from a LLM’s limited memory or context window. Using AI to power your own models or optimization algorithms?

0 national tv ad airings since 2015
0 new impression outcomes data daily
0 years of vertical AI development
0 of cross-platform impressions scored

ChatEDO™ is model agnostic, powered by the 10+ years of Vertical AI expertise and syndicated TV outcomes data on every ad airing proven to predict business results. That expertise makes ChatEDO™ answers reliable where more generalized AI tools based on simple TV occurrence and consumer survey data fall short.

Your only question: What to ask first?

From charting TV media weights to tracking category trends, ChatEDO™ is already helping teams answer their most common questions faster than ever. Here are a few to get you started…

Competitive Intelligence

'What's the share of total ad spend across auto manufacturers in Q4 2025?'

Know your competitors better than they do — and get a read of your industry’s media landscape in real time. Get a full breakdown of share of spend, share of voice, and category trends — while you're still on the call.

Creative Performance

'Which creatives did restaurant brands air most during live sports?'

Surface top creatives across your category, isolate by brand, network, daypart, or program type, and link directly to the creative. No pivot tables. No waiting.

Media Strategy

'What advertising trends did you see during Super Bowl LX?'

Understand media strategies, competitive presence and whitespace opportunities. Identify patterns across networks, programs, and dayparts — across your brand and competitors.

Dive into any dimension of TV performance, from seasonal trends and audience migration patterns, to pod position benchmarks, network comparisons, and so much more… Request an invite today!

Research & Insights teams are under more pressure than ever and EDO’s industry-leading scale and granularity of data across Convergent TV breaks old dashboard and spreadsheet-based workflows. With ChatEDO™, we’re making TV outcomes intelligence even more accessible, immediate, and useful.

Kevin Krim, President & CEO, EDO

FAQ

What data does ChatEDO™ have access to?

ChatEDO™ queries EDO's Convergent TV ad intelligence database — including airings-level data on creatives, networks, programs, dayparts, pod positions, and estimated spend across national linear TV. The database covers hundreds of millions of ad airings going back to 2015, updated continuously. 

Who can access ChatEDO™ right now?

ChatEDO™ is currently in invite-only early access, prioritized for agency teams. We're managing capacity carefully to ensure fast, accurate results for every user. Not at an agency? Request an invite anyway — we're expanding access and will be in touch as capacity grows.

How is this different from uploading my data to ChatGPT?

Generic AI chat tools are limited by what fits in a context window — and a single brand's airings data for one year can exceed those limits entirely. ChatEDO™ bypasses that constraint by querying EDO's live database directly via MCP, retrieving exactly the records needed to answer your question. No data limits. No truncated results. No answers generated from AI memory rather than actual data.

How do I know ChatEDO™ isn't hallucinating?

We built ChatEDO™ specifically to address this. Every response is grounded in a live query against EDO's proprietary database — with agentic loops that check and validate outputs before surfacing them. EDO has spent years structuring Convergent TV outcomes data so AI agents can consume it reliably. 

Know What Works. Always.

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